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Toyota in decline in 2009?

3673 messages,  Last post on Dec 01, 2009 at 7:32 AM

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What is this discussion about? Toyota, Automotive News


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#2298 of 3673
Re: the latest news is of production cuts [nippononly] by boaz47
Nov 19, 2008 (10:26 pm)
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Replying to: nippononly (Nov 19, 2008 6:32 pm)

I don't know how any thing has been thrown down. There are a lot of things Toyota "could do" but Toyota doesn't yet know what our government is going to do. Investing in a plant when auto sales are in the tank seems more like Honda than Toyota right now. I was surprised to see Nissan offering zero percent interest loans because of the short fall they have had as well.
 
It will also depend on what happens in the bail out vote on the domestics. If GM does release the Volt then a hybrid will seem like a step back to many of us. I still say GM and Toyota both dropped the ball when they discontinued their EVs because CARB let them off the hook. Ford was even advertising a sub compact EV at the time but over night hybrids took the stage and here were are 9 years later.
#2299 of 3673
Re: the latest news is of production cuts [nippononly] by kdhspyder
Nov 21, 2008 (1:31 pm)
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Replying to: nippononly (Nov 18, 2008 6:02 pm)

The Solara was dead but it got a last minute reprieve from a public campaign to save the convertible only. Since Sept no hardtops have been made. For the next two years the line will make Solara convertibles, Venza's and some Camry's. The Avalon at KY has it's own line I understand.
#2300 of 3673
Re: the latest news is of production cuts [boaz47] by kdhspyder
Nov 21, 2008 (1:39 pm)
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Replying to: boaz47 (Nov 19, 2008 3:10 pm)

I believe that Toyota's view is that the world market will be depressed for all of 2009. It doesn't see a recovery before 2010. Toyota itself is just a ship in the seas of the overall market. It can't do anything else but ride out the present storm like every other ship in the sea.
 
It's not surprising that they too are losing volume and profits. This is a horribly difficult environment.
#2301 of 3673
Tupelo Mississippi Slash by steve_ HOST
Dec 15, 2008 (9:19 pm)
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"Toyota Motor Corp. said Monday it is delaying plans to open its newest U.S. plant in Mississippi, which was to have built the next-generation Prius hybrid.
 
Citing the steep decline in the auto market, Toyota said it would complete construction of the building but would hold off on installing equipment, delaying the start of production that was slated for 2010."
 
Toyota Delays Mississippi Plant Launch; Slashes Forecast, Details Cost Cuts Next week (AutoObserver)
#2302 of 3673
Re: Tupelo Mississippi Slash [steve_] by nippononly
Dec 15, 2008 (9:44 pm)
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Replying to: steve_ (Dec 15, 2008 9:19 pm)

I was wondering when someone would post that in this thread. They already have 100 employees on staff there, who apparently will NOT be losing their jobs. Yet completion of the plant is on indefinite hold. First it was Highlander demand that was too soft, now Prius demand. I wonder if they are regretting ever breaking ground on a new plant in the blighted U.S. auto market.
 
Prius demand is half what it was in summer, and dealers suddenly have plenty to spare again. And of course, the Prius is on the end of its long production run, with the new model scheduled to debut in spring. So sales would be down at this pont anyway. I bet they will still get the plant running in time for it to build the redesigned model, but they may delay the debut of that model a few months. I mean, why build the structure and hire 100 full-time staff, just to let it sit there without earning any money? Even if the auto market IS way down?
#2303 of 3673
Re: Tupelo Mississippi Slash [nippononly] by steve_ HOST
Dec 15, 2008 (10:34 pm)
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Replying to: nippononly (Dec 15, 2008 9:44 pm)

I understand that the plant is 90% complete already so I guess it makes sense to finish it at this point. $1.3 billion for an empty building is a lot. Well, I guess the sunk costs are just $300 million at this point. (Bloomberg)
 
The Cooper Tire plant in Tupelo may close (~1500 jobs) and lots of the furniture places there have moved to China, so losing the 2,000 Toyota jobs, even if it's just for a year, is gonna hurt.
 
Vernon and Gladys may have to Memphis all over again.
 
(If I have to explain that last one, you don't know your Elvis history).
#2304 of 3673
Re: Tupelo Mississippi Slash [nippononly] by boaz47
Dec 16, 2008 (4:27 pm)
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Replying to: nippononly (Dec 15, 2008 9:44 pm)

A lot has to do with money already spent. They may have committed to building the plant and the money is already earmarked for that project. Encumbered is the term the money people use. Here in our Town Del Webb is building a new housing tract and it looks to be about 1/2 to 3/4 done. Construction is still going on but not three miles away is a whole housing tract very much like the one being built and nothing is moving. The banks have taken the bail out money and simply bought out other banks but loans are very hard to come by Houses that were selling for 500K when the projects were started are selling for 250K and less now.
 
I am a bit glad to see a glut in the Prius market. I always thought it was over priced for what you got and would love to see Toyota have to discount them to get rid of them at years end.
 
It was interesting to see the southern Senators from the states that have import manufacturing standing solidly behind denying the domestic bail out. But that is simply politics. I just don't know how any new imports from India or China can afford to start up here in the next two or three years? How will they get the financing? How will people get the financing to buy their vehicles? As this recession spreads to the rest of the world things are simply going to get tighter for everyone and I don't see Toyota coming out of this without a scar of some kind.
#2305 of 3673
the global crisis takes a heavy toll by steve_ HOST
Dec 18, 2008 (9:14 pm)
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Toyota to suffer first full-year loss (AFP)
#2306 of 3673
Re: the global crisis takes a heavy toll [steve_] by nippononly
Dec 19, 2008 (7:43 am)
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Replying to: steve_ (Dec 18, 2008 9:14 pm)

I read this in your linked article with great interest:
 
But the news reports said Toyota would further downgrade its sales and earnings projections as the company was battered by a sharp decline in global auto sales and the yen's continued appreciation against the dollar
 
The reason that is interesting to me is that the morning news reported that the two divisions of Toyota in Japan that are projected to actually lose money this year are the ones that make the Prius and the Camry - two divisions whose markets are mostly in export to the U.S., where the yen/dollar exchange rate becomes a very important factor.
 
I guess that is a lot MORE true for Prius than it is for Camry, since most Camrys sold in the U.S. get built here.
 
Note that despite the misleading title, Toyota is not going to have an overall loss this year, although they do expect their net operating profit to be down almost 70% for the fiscal year ending March 31, to 550 billion yen, or somewhat more than $6 billion U.S. at current exchange rates.
#2307 of 3673
Re: the global crisis takes a heavy toll [nippononly] by steve_ HOST
Dec 19, 2008 (7:48 am)
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Replying to: nippononly (Dec 19, 2008 7:43 am)

despite the misleading title
 
Well, I got the link via Drudge so that's to be expected.

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