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Land Rover Range Rover Sport, Land Rover Range Rover, SUV
#182 of 402 Demand slowing down
Jun 27, 2007 (7:10 pm)
Folks the demand on the RRS is slowing a bit and worse for Land Rover, sales on the LR3 has come to a screeching halt! There are tons of LR dealers in the southwest (i'm in texas but my buddies in AZ and OK are saying the same thing) and they've had to twice delay the arrival of the 2008 RR Sport version cos they can't move the 07 inventory as fast as they'd like. One dealer in Houston is offering about $3k-$4k off his 07 RRS (didn't inquire about the Supercharged)of MSRP so the car comes to about $58k with the lux package b4 tax. The LR3's are just not moving much cos (1) they look very ugly (2) the BMW X5 3.0 is eating up that $40-$50k range and (3) did I mention that they are ugly? The weird part about the RRS is that its really an LR3 with a Range Rover shell..so you look at it and are like OK...I'm paying $15k for the same chasis so that I can mindtrick myself that I'm in a Range Rover??? I was considering it but after lots of research I was like if I'm going to buy it it has to come down a bit (I can't for the life of me understand folks who want the RRS Supercharged..for that price why not get the RR HSE...PEOPLE ITS AN SUV!! it can't possibly be that fast..heck a BMW 3 or 5 would still outshine it. Worse for the Range Rover, Lexus is coming out with the LX570 that's going to mow everyone over...remember, Toyota is unofficially the largest automaker in the world which means they have oogles of cash to ram everyone down if they want to). So here I am liking the RRS with my heart, but I got to think with my head..what I am really paying for? why does their manufacturer warranty not cover brakes unlike BWM when both come to the same price? Why is their extended warranty so generally worded you may not get anything out of it? One thing I've learnt in my car shopping experience is (1) Don't be afraid to walk away (goes with homebuying too)...the dealer wants a sale and you want to buy (2) Use your head and not your heart..what you are really buying is the core and don't get carried away by the aesthetics and flashy gadgets half of which you may never need (3) Don't be greedy...go with what you think is fair: don't pay more than you can afford yet don't be penny wise and pound foolish (4) Never get a brand new model unless its been around for at least 2 yrs....the R&D that goes into a new model is a lot of $$, they need to recover as much as possible upfront with marketing etc so they tell you no incentives, also they always have competition so next year the other guy may try to beat them at their own game AND take their customers, so who do you think wins? YOU DO and finally (5) Not all reviews are accurate and some may be from people taking out their frustration with a dealer on a car they don't know how to operate (always read the manuals), however, if there is one thing from marketing its that unhappy customers talk more than happy ones. So I'm still debating whehter to get a RRS but not having one right now at a price I think is fair is not the end of the world.
#183 of 402 Re: Demand slowing down [madaaron]
Jun 28, 2007 (5:49 am)
I couldn't read all of that since it was mostly a couple of run on sentences but I will point out the false parts of what I did read.
RRS have not been delayed. Land Rover told us this past winter that 2008s would arrive in July. My drop dates for 2008 Sports and LR3s have been the last week in June or the first week in July since January. There was never a delay. My 2008 RRs have shown mid July delivery since January as well and they have never changed.
I am sold out of Sports as are many other dealers.
I posted this last week on another board. I am sure there are even less Sports around now.
At the end of the 2006 MY Land Rover put 4,000 dollars of marketing support behind the RRS. So far Land Rover has not put a penny of support behind the 2007 MY RRS.
Some dealers are sold out of 2007 Sports. I am.
I just checked in new england and right now there are 112 HSE Sports showing unsold in dealer inventories. There are only 40 SC Sports unsold in dealer inventories. That is only about 11 sports per dealer if you divide them all evenly which of course they are not because some of the dealers are HUGE and some are very small.
There is no marketing support behind the Sports or the big Range Rovers. Our current programs are good till July 10th so they might not put any marketing support on Range Rovers this year. I am sure some parts of the country are a little heavy on sports but some are almost dry. I was sold out of sports until yesterday when we got our first 2008 models.
The Sport and the LR3 use the same T5 chassis but suspension settings of the Sport is completely different. Just look at the wheel travel difference on the LR3 and sport to see that.
I am not surprised the LR3 sales have gone flat for several reasons.
1. It is in its third model year now and is just now getting the first minor interior refresh.
2. It is in the most competitive market for luxury SUVs.
3. Gas prices are high and they will effect that market much more then the market for Range Rovers
4. Its styling does put some people off although the people who understand its functionality love it.
Now if you think the LR3 is ugly then what do you think of the LX570?
I mean come on that is nasty. It looks like someone over inflated a Highlander or a Rav4 body then slapped a Lexus badge on it.
#184 of 402 Re: Demand slowing down [british_rover]
Jun 28, 2007 (6:15 am)
A couple of run off sentences?? How dare you?...just kidding:-). Not sure if you are in the southwest but the dealers here have more RRS (I didn't check into the Supercharged per my previous comment) and I was told it was delayed..unless of course the dealer didn't know what he was talking about. I was in Dallas a few weeks back and the RR dealer had about 15-20 RRS just sitting there. Per the LR3..its ugly and the LX570 isn't (but that is my personal opinion). And gas prices have actually fallen so it should not trip up the SUV market, besides quite a lot of luxury SUV owners are upper income folks who still keep their cars but get gas efficient normies like Civic, Accord, CRV, Corolla etc. But still..this does not get to the heart of price negotiation..ideally, luxury car dealers are supposed to be immune to price pressures but to say they don't have anyting is just bananas. I have heard that LR doesn't give much dealer support cos they think the brand sells itself and they may be right but that's what Mercedes and Jaguar believed and see what happened to them. Anyway, who knows who is going to buy LR now that Ford is selling it...the new owner might market it differently. We'll see....
#185 of 402 Re: Demand slowing down [madaaron]
Jun 28, 2007 (6:41 am)
Dallas is a HUGE dealer. They have over 100 new cars on the ground at any one time. I would be surprised if they didn't have 15-20 sports available in stock. That is less then 20 percent of their inventory in sports and Sport sales typically make up over 20 percent of Land Rovers over all sales.
They are under stocked.
#190 of 402 To HSE or Supercharged... That is the Question?
Jun 30, 2007 (12:45 pm)
I'm interested in the RR HSE and the RR Supercharged... Is it worth it to buy the Supercharged over the HSE? The tires, grill, engine, and interior are more plush but is it truly worth it? Thanks for any help.
Jun 30, 2007 (5:49 pm)
Anyone have a discount certificate they are willing to part with?