Last post on Oct 15, 2008 at 1:06 PM
You are in the Ford Edge
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Ford Edge, Wagon, SUV
#1237 of 1442 Ford Edge sales.
Mar 20, 2007 (7:09 am)
Some Ford Stats:
‘TOP TEN’ FORD AND LINCOLN MERCURY HIGHLIGHTS
By Staff Report
Published: March 13, 2007
Ford Edge Market Share Neck and Neck with Nissan Murano : In February, its second full month on sale, the Ford Edge earned a 12.5 percent share of the medium crossover utility segment – higher than the gas-model Toyota Highlander (11.7 percent) and closing in on the Nissan Murano (12.6 percent).
Ford Edge Outsells GMC Acadia and Saturn Outlook Combined : In February, Ford sold a total of 7,997 Edges, 521 more units than the gas-powered Toyota Highlander and only 103 units less than Nissan Murano. Edge outsold the GMC Acadia and Saturn Outlook combined by 1,814 units.
Lincoln MKX Passes Competitors :In January and February, its first two full months on sale, the 2007 Lincoln MKX outsold the Cadillac SRX by nearly 17 percent (4,007 units vs. 3,432 units). On average, each Lincoln MKX is sold or “turned” in 12 days. That is four days faster than the Acura MDX, more than twice as fast as the Cadillac SRX and Lexus RX 350, and more than three times faster than Infiniti FX35, according to J.D. Power PIN data.
Ford Mustang Share up Sharply : The Mustang dramatically improved its market share in the sporty coupe segment in the first two months of the year, rising from 39 percent in 2006 to 51 percent today. While overall sales are down so far this year, the spring and summer selling seasons (March – August) account for more than half of annual sales.
Ford Escape, Mercury Mariner Hybrid Tax Credits Increase :Because the real world fuel economy of the Ford Escape and Mercury Mariner Hybrids increased for the 2008 model year, the Federal income tax credits available now are $3,000 for FWD models (up $400) and $2,200 on 4WD models (up $250). The Ford and Mercury Hybrids now have the highest tax credit of any hybrid – up to $900 more than the closest competitor. For both vehicles, the new EPA-certified fuel economy for FWD models is 34 mpg city and 30 mpg highway, and 29 mpg city and 27 mpg highway for AWD models.
Insurance Discounts for Ford Escape, Mercury Mariner Hybrids : Travelers, one of the largest providers of personal insurance products in the United States, offers hybrid drivers in the states of California, New Jersey, Texas, New York, Maryland, Florida, Kentucky, Georgia and Washington discounts of up to 10 percent on certain coverages. The company estimates their hybrid policy business grew by 200 percent in 2006.
Ford Fusion, Ford Escape Rank among the Top “Smart Cars for Teens,” according to www.forbes.com. Among the criteria: value, reliability and safety. Fusion was singled out by Forbes for its standard safety equipment, good crash test ratings, gas mileage, “very good” accident-avoidance capabilities and “much better than average” predicted reliability.
“Ford is Showing Moxie,” according to a www.businessweek.com column. Writing about the Ford Challenge, the columnist said, “Suburban and Tahoe have the best reputations in the full-size SUV market…but the new Expedition, especially the extended version, to me, seems like a better styled and packaged vehicle than the Chevy SUVs. The interior is first rate, and the third-row seat advantage is clear.” The column also said, “The Ford Fusion is a car that far over-achieves … perception, and that is a story that can be told.”
Greener Miles: With the launch of the 2008 Ford Taurus and Mercury Sable this summer, every sedan Ford and Mercury sell in California, New York, Connecticut, Maine and Massachusetts will be available with a “green” powertrain option. The Ford Focus, Fusion I-4 and Taurus will be PZEVs, or partial zero emissions vehicles, as will the Mercury Milan I-4 and Mercury Sable. That makes their tailpipe emissions as clean – or cleaner – than many hybrids. The Ford Crown Victoria and Mercury Grand Marquis, meanwhile, are E-85-capable in all 50 states, with increased ethanol usage reducing the country’s dependence on imported oil.
Rock Stars, Ford Cars and Guitars : Three Fords will be centerpieces of the exhibit “Rock Stars, Cars and Guitars,” which opens at The Henry Ford Museum in Dearborn, Mich. on June 9. They are the 1971 De Tomaso Pantera formerly owned by Elvis Presley, which includes a bullet hole shot by the King himself; the 1932 “Silver Sapphire” Ford coupe that appeared on the cover of the Beach Boys’ album “Little Deuce Coupe”; and the 1932 Ford Hi-Boy Phaeton hot rod featured in the Van Halen music video “Hot for Teacher.”
#1238 of 1442 Ford Edge Video - El Toro Marine Corps Base
Mar 21, 2007 (8:22 am)
Pretty cool video shot at El Toro, the former Marine Corps base:
Ford Edge Video
#1239 of 1442 Re: Ford Edge sales. [mschmal]
Apr 18, 2007 (7:16 am)
So Ford is impressed? They had a good month! And the HL is down as people wait for the redesigned model later this year.
At least Ford has some news that's positive. I guess you have to toot your horn to drum up some traffic.
What's up with the new ad campaign. Who's comparing a Edge and a BMW or Lexus RX? That ain't happenin'!
Ford is smokin' what Hyundai is smokin'. Both are struggling, and using old ideas to sell new cars.
How about selling against your competition, not your dreams?
#1240 of 1442 Re: Ford Edge sales. [drfill]
Apr 18, 2007 (9:11 am)
Hey doc - funny I should find you agitating over here, too! Let's keep this one on topic, okay?
#1241 of 1442 Ford EDGE automatic transmission - question
Apr 18, 2007 (7:27 am)
We've purchased a new 2007 Ford EDGE (non-AWD) and LOVE it. We shopped what we consider to be all the competitive models and found it to be the best value among the group.
But, I have a question. When sitting on an incline, with the transmission in "D"rive, and with foot off the brake, the vehicle freely coasts backwards with nothing restricting it.
My Ford F150, in the same situation, won't roll backwards when in "D"rive. It does go back about six inches and then kinda locks in place until you hit the gas. This has been my experience with all automatic transmission cars in the past.
So, existing owners, I need your input. Does your vehicle coast backwards when in "D"rive, or do I have a defective transmission? The Ford Service Manager doesn't feel it's an issue. I do.
#1242 of 1442 Re: Ford EDGE automatic transmission - question [lnelsonr]
Apr 18, 2007 (8:43 am)
The only way to tell if it was designed that way is to try a different Edge and see if it behaves the same way. It probably will.
This is a function of the amount of power the engine produces at idle and the stall speed of the torque converter. If the engine produces enough power at idle for the torque converter to begin transferring power to the tranmission, the car will move forward. This is normal on a flat surface - at idle speed the car will move forward if you release the brake. However, if you're on an incline then more power is required to move the vehicle forward (or at least stop it from rolling backwards).
Truck engines are tuned to produce more torque at lower rpm and the torque converter should have a lower stall speed - both of which make the truck less likely to roll backwards at idle speed.
Welcome to the world of higher RPM, lower torque car engines.
#1243 of 1442 Re: Ford Edge sales. [drfill]
Apr 18, 2007 (9:19 am)
Lexus is known for quietness and BMW is known for performance. The fact that the Edge beats them in their respective best in class categories says a lot more than if they just compared the edge to a Murano.
Edge is quieter than a Murano!
Edge is quieter than a Lexus RX350!
Especially since the cars being compared are thousands of dollars more than the edge.
I have no problem with this as long as it's apples to apples (all midsize CUVs). If it's apples to oranges then it gets silly (Fusion handles better than a Mercedes GL e.g.).
#1244 of 1442 Re: Ford EDGE automatic transmission - question [lnelsonr]
Apr 18, 2007 (6:31 pm)
The Edge has a variable displacement ATF pump so anything is possible....
No good reason to have high ATF pressure/volume unless the throttle is open beyond idle, better FE overall to boot.
Apr 19, 2007 (6:04 am)
A large local newspaper is looking to interview consumers who are considering purchasing a Ford vehicle. If you are interested in speaking to the reporter, please reply to jfallonedmunds.com no later than Friday, April 20, 2007 with your daytime contact info.
#1246 of 1442 Re: Ford Edge sales. [drfill]
Apr 19, 2007 (10:27 pm)
Gotta call ya out on this one. The Edge is #2 in sales in it's class (a hair shy of #1) in it's first month of release without relying on fleet sales and you take it upon yourself to translate that into a bad thing?
The fact is, if the Edge had a Toyota badge on it and the Lexus RX had the Ford badge, you'd be talking the same smack.
Did the vaunted Toyota Tundra make it to #2 in it's class in it's first month of sales? It's not even going to make it to #4 this year.
The Edge has sold well because it is a superior vehicle at a bargain price. Heck, I even bought one. I traded in my BMW for it, by the way, which retired as the car that has caused me the most problems and had the highest cost of ownership of any vehicle I have ever owned.
I'm not real sure what to make of your other comments....
Using old ideas to sell new cars? It would be nice if you pointed out a few of those old ideas. It would be even nicer if you would compare and contrast the old ideas to some new ideas that other companies are using. It's not enough to spout the catch phrase if you have no logic behind it.
Selling against you competition, not your dreams. Another nice catch phrase. I take it you think that Ford should target Hyundai as competition and that no one in their right mind would purchase a Ford when there are plenty of BMWs and Lexi to be had. I have some news for you, sir. I assure you there are many Ford vehicles that cost quite a bit more than some BMWs and Lexi, and some of them sell pretty well. Go to a Ford dealership at your convenience to learn just how much one can spend on a truck if one chooses to do so. Trust me. I own one of them too.