- #71 of 134
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Re: reply [blckislandguy]
by juice1220
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Sep 24, 2007 (7:11 am)
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Replying to: blckislandguy (Sep 23, 2007 5:22 pm)
My store in Greenwich, has a separate used car department, and we sell about 35-40 used cars a month, with very good profits. Its the new cars that aren't holding as much gross, as they should be. This has nothing to do with factory pressure, but the simple fact that there are way too many dealers, and not enough buyers. So the dealerships are giving cars away just to earn the business and get the car out of inventory. Then hopefully make up some of the losses in the service and parts departments.
Julius
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- #72 of 134
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Re: reply [blckislandguy]
by delta737h
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Sep 24, 2007 (2:29 pm)
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Replying to: blckislandguy (Sep 23, 2007 5:22 pm)
blckislandguy,
I agree with you 100%. The cheapest way to acquire a car is to buy a two or three year old unit and run it until the wheels fall off. I'm writing a textbook on car leasing which is the main reason for my participation in these forums. I love to help others as well as learn from them. I've learned a bundle just by reading a lot of posts not only from very knowledgable and experience people but by the inexperienced folks as well. It is actually the inexperienced people with very little leasing knowledge that often ask very good questions that really forces one to think (and sometimes drink).
You also make a very good point regarding sales people and product knowledge. In fact, you hit the nail squarely on the head. It's product knowledge that really matters most.
Regarding new v. used; it seems to me that there is a world of difference between the two. Used car sales is tough. One has to be able to properly appraise used cars and financing is some what more complicated. As such, I think used car sales people should be better compensated than the new car folks. I have no clue what the difference in profit margins is for new v. old. If I had to guess, I'd say that new car sales provides the larger profit margin and so it comes as no surprise that there are many more new car salesmen than used car salesmen.
John
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- #73 of 134
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Re: reply [delta737h]
by blckislandguy
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Sep 24, 2007 (5:32 pm)
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Replying to: delta737h (Sep 24, 2007 2:29 pm)
John, new car sales produce tiny profit margins. Go back and read the post about the 140K MB with a gross profit margin of $800. Think razor blades. The dealers are under fantastic pressure by the manufacturers to sell the razor and hope that by building up the population in their area they will get the razor blade sales. This is the strategy pursued by forklift dealers, heavy duty truck dealerships, construction equipment dealers, etc. Their sales departments at best break-even and the parts and service deparment get to rake in the money.
Factory pressure?? In Massachusetts, it is reported that Herb Chambers just paid north of 650 million for Foreign Motors West in Framingham. After the much delayed closing (the banks were understandably reluctant), BMW and MB each indicated that they wanted new 60 million dollar facilities. This at a time when the baby boomers are getting long in the tooth and the economy could be headed for the hopper.
So, how do you move the new car iron and pay for the lavish taj mahals the factory makes you build? You hire platoons of pleasant young people for little money who like the idea of working 80 hours a week in a BMW store talking with their age cohort about cars that in truth neither one can really afford. But, around the corner in the used department is where the money is made.
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- #74 of 134
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Re: reply [blckislandguy]
by juice1220
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Sep 25, 2007 (5:13 am)
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Replying to: blckislandguy (Sep 24, 2007 5:32 pm)
I have to agree. The profit margins in new cars is way less than in used. You cannot really "shop" a used car. You will never find the exact same 2 used cars with the exact mileage, wear and tear, etc... You can on the other hand find a dozen identical new cars within a 50 mile radius, so the dealers want to just move the metal, and hopefully get more business in warranty repairs and parts. Depending on the type of used car you may have $6-8000 profit built in. But also lets not forget that a good used car department usually changes inventory every 60-90 days, and as the unit gets older the profits get cut just to move the unit, instead of wholesaling the vehicle and losing all profit, and the opportunity to make up service monies. I have never heard of a dealership that pays sales people by the hour, and if there is such a dealership, than that answers why salespeople are lacking product knowledge. They have no incentive to be better than the next guy or the person you call in India when you call your bank card number. They are there for the time and not the commission or to build customer satisfaction. This goes back to one of my favorite saying. You pay peanuts you get monkeys. I have been in the car business now for over a decade and I can admit that the quality of salespeople has declined greatly, and this is because of the profit margins dropping and the really good and knowlegable sales professional has either gotten out of the car business or retired. The new ones are just looking for a quick lay down, and an easy sale. There is no more "selling" involved. When was the last time you had a true "walk around" a vehicle, where a salesperson basically goes over all the features and benefits of the vehicle. I cant remember when I saw a hood opened or a salesperson going over anything other than a test drive. Plus most customers state that they know everything there is to know about the car, because they have done all their research on the internet, so the salespeople are not required to know as much about the vehicles as they once had to. But it is also this same customer that comes back in a week to ask for help in pairing their phone. Anyway this is just like the chicken or the egg. Why this happened to the industry no one will know for sure. The one bottom line fact is that the only one NOT suffering from this is the manufacturer. Both the dealerships and customers are fighting for every dollar, and meanwhile the factory sits back and makes their huge profits. Because if anyone out there thinks that invoice is what a car really costs they are sadly mistaken.
Julius
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- #75 of 134
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Re: reply [juice1220]
by blckislandguy
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Sep 25, 2007 (6:05 pm)
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Replying to: juice1220 (Sep 25, 2007 5:13 am)
Julius, thanks for your thoughtful post. You nailed it. This fall when I am in Greenwich doing Christmas shopping, I'll stop in with coffee for your crew...
New car dealerships remind me of the airline industry: everyone makes money except the airlines. The car dealer at best breaks even and everyone around him does well. This list includes the manufacturer, the real estate developer who sold him the taj majal the factory insisted he build (someone should come up with an idea for what to do with all these Hummer quonset huts that will be empty in a couple of years), his lawyers, CPAs, and attorneys, the insurance guys who insure the new cars he sells, the utilties he pays to heat and cool his all glass showroom in July and January (the utilitiy bills in these new all glass dealerships must be enormous; does Porsche really think that their dealer in Nashua, NH where it regularly goes below zero in the winter, really should have glass building?), etc. etc. all do very well and play golf on weekends. The dealer-principal? He works 80 hours a week and his wife wonders why he can't go down to Boca with her for two months in February. The dealership staff? They move around regularly thinking that there must be a dealership out there that is truly better and different. Somehow they hang in there until their mid-50's. (I've never seen anyone at a dealership over 55 unless his name was on the door.)
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- #76 of 134
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Re: reply [blckislandguy]
by juice1220
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Sep 26, 2007 (7:50 am)
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Replying to: blckislandguy (Sep 25, 2007 6:05 pm)
blckislandguy,
We would be very appreciative of the coffee. I do apologize to everyone out there, if I did ever say anything offensive and in defense of the car industry, but there are a few dealerships and people in the car business that take great pride in their jobs, and try to make 100% sure that the customer is fully satisfied. But at the same time we also need to make a living. I am not a believer in destroying a customer but at the same time, I dont think the customers should destroy us. I truly believe that the manufacturers start all posts and blogs, just to get customers fired up, and beat up on dealerships, and then they sit back, chuckle, watch the fireworks, and get their product into the customers driveway. But oh well this is the life I have chosen, and for now it pays the bills. I am happy to make people happy, and still enjoy the look on peoples faces when they pick up their brand new car, and are excited. It is a great feeling to see a person pick up a brand new M5 or 335 coupe and look like a little boy on Christmas day. It makes the bad days worth it.
Julius
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- #77 of 134
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Is this a S class lease forum?
by topgun7
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Oct 05, 2007 (10:39 pm)
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Guys, I am sure you have a lot of fun chatting with each other. But this is a S class lease forum.. I read through 3 pages of about 40 posts of your conversation trying to figure out if it has anything to do with the lease program offer now. Your conversation is very interesting but it has nothing to do with S class lease. Please show some respect for other who seek information of S class and start your own subject...
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- #78 of 134
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Maybe I Wanna Lease An S
by daryll44
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Oct 06, 2007 (2:12 am)
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I am currently a Lexus owner. Someone on the Lexus bulletin board that I subscribe to tells me that one can lease an "S" Class (I owned 5 of them from 1991 to 2003 plus learned to drive on dad's 1979 300SD) for only $1000/month with no money down.
I cannot believe this is true. Is it?
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- #79 of 134
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Re: Maybe I Wanna Lease An S [daryll44]
by topspin628
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Oct 22, 2007 (9:28 am)
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Replying to: daryll44 (Oct 06, 2007 2:12 am)
When I was shopping this car, about 2 months ago, the lease quotes with 0 down, tax in payment and 15K per year, 36 mos were in the 1600-1700 range for a "base" car.
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- #80 of 134
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Re: Maybe I Wanna Lease An S [topspin628]
by asa2
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Oct 22, 2007 (2:53 pm)
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Replying to: topspin628 (Oct 22, 2007 9:28 am)
The best I've heard in NJ is around 1570 for Tier 1. It is a good looking car though. Tops all the 750 and A8 looks wise
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