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Smart Shopper How Much Profit Should A Car Dealer Make?
677 messages, Last post on Jun 16, 2009 at 12:34 PM
You are in the Smart Shopper Forum. Your Hosts are kirstie_h & tidester
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Replying to: fonefixer (Jun 11, 2009 12:34 pm) Having said that, 99.9% of the people out there are not like me. They need their hand held, things explained to them, someone to walk them through the process. For them, a dealer should make the value they add to the equation. But, I think a flat rate would be more deserving than a percentage. State that flat-rate up front and you'll have people flock to the dealership. In other words - just be upfront and honest, sell on volume, and stop trying to squeeze every nickel out of the deal (talking to dealers here). Same with consumers, the car costs X, there's $500 (made up profit number) for the dealer, your car is worth X (no negotiating, take it or leave it or sell it on your own); done deal. Too bad people are greedy and it'll never happen. |
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Replying to: thefullmonty (Jun 12, 2009 5:54 am) |
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Replying to: thefullmonty (Jun 12, 2009 5:54 am) I prefer the personalization of the dealership experience. Last time I went vehicle shopping, my salesperson showed me a vehicle I hadn't previously considered, and it ended up representing a better value for me and a better long-term fit for my needs. Your method is great for people who know exactly what they want, but most people don't right off the bat. Also, greedy? I think that most people, if they are honest, want to make the most money in their jobs that they can, and most people want to save the most on purchases that they can. There's nothing wrong with that - it's only bad when the conflict of those two goals turns into hostility and unrealistic expectations from either party.
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Replying to: kirstie_h (Jun 12, 2009 6:11 am) Plus, who under this scenario gives the test drives? You'd still have to have people working in a customer service/sales capacity at manufacturer-owned shops. Someone has to provide test drives and answer questions for those who don't already know everything about every vehicle they're considering.
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Replying to: thefullmonty (Jun 12, 2009 5:54 am) Do you take your eggs out of the nest? I can't believe any dealer would let you detail your own car and pull it into the shop so that you can do your own Pre Delievery Inspection. A car dealership is no different than any other business and profit isn't a dirty work. |
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Replying to: thefullmonty (Jun 12, 2009 5:54 am) |
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Replying to: kirstie_h (Jun 12, 2009 6:16 am) I would advise against buying an automobile under such time constraints. It's too easy for the dealership, or yourself, to overlook, or make a mistake, that could cost you $$$.
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Replying to: thefullmonty (Jun 12, 2009 5:54 am) And are you saying that you never sit in a vehicle or test drive it before buying it? You need a dealer for that too. A car dealer is just like any other business. I assume you work in a business that tries to maximize it's profits so that they can pay you a salary. |
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Replying to: thefullmonty (Jun 12, 2009 5:54 am) 
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