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How Much Profit Should A Car Dealer Make?

677 messages, Last post on Jun 16, 2009 at 12:34 PM
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Replying to: joel0622 (Jun 14, 2009 10:21 am) Henry wanted his workers to be able to buy the cars they built. At these prices ($36,000 for a Mustang) even Ford's UAW workers are going to be driving Kias. Don't forget that the $30/hr guys are mostly gone at Ford. They were replaced by $14/hr workers a few years back. That's why Ford didn't need bailout money? People in general aren't making what they once did. It's everywhere. Even Dearborn and may get to Nashville...eventually. Car prices will come down. |
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Replying to: mako1a (Jun 14, 2009 12:55 pm) To some extent, yes. Also people's aspirations will be modifed by reality and manufacturers will stop loading cars up with everything they can think of. |
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Replying to: mako1a (Jun 14, 2009 12:55 pm) Try a base model instead of the top of the line one you must be talking about!
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Replying to: isellhondas (Jun 12, 2009 12:58 pm) The transaction went something like: Me walking around used car lot. Found car. Test drove car. Me will you take $xx for the car today? Saleslady: Yes! Me: I'd like to do the transaction today. If I can get out of here in an hour (had to pick up a child), we can do that. Saleslady: no problem. It was a Thursday afternoon at about 2pm, and I think I was the only buying customer at the place. I didn't try this stunt at noon on Saturday. Everyone seemed happy with the transaction (except, perhaps the F&I guy).
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Replying to: isellhondas (Jun 15, 2009 5:40 am) Not to worry, I have a nice Toyota Solara for everyday driving. I just wanted to sell my 91 Z28 convertible that has been pro modded with HP galore. I don't flex like I used to and wanted something that sits higher. I tried to trade on a Mustang and was floored by the prices. They didn't want my Camaro (didn't want to tick me off with their low trade), but still wanted to sell me the Mustang. My response was garage space is limited and one has to go out before another comes in. It was just a fleeting desire to have a nice sounding new car to pull up in and impress my buddies. Certainly not make a major financial investment. |
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Replying to: kirstie_h (Jun 15, 2009 6:33 am) It just seems to happen a lot and I'll use last Saturday as an example. A very nice couple spent quite a biut of time with me on what was a very busy day. They drove three different used cars and had many, many questions that I took the time to answer. It wasn't a grind at all. The car they landed on was sale tagged and they were happy with the price. They did have a problem trade that we had to shop around over the phone with several of our wholesalers. My customers were relaxed and not in a hurry. Finally we came to terms and a deal was struck. It was at that point that they started looking at their watches and let me know that they HAD to be somewhere in a half hour! So, I rushed through the paperwork, I grabbed an already swamped lot attendant to do a quick wash job. I stressed out the F& I gal who slammed the paperwork together for them. I did manage to get them out in a half hour but it turned what had been a pleasant transaction into a pressure situation for a lot of people. I try to read my customers and if I sense there is a time situation I'll let them know what to expect. I missed this one. |
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Replying to: mako1a (Jun 14, 2009 12:55 pm)
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Replying to: joel0622 (Jun 15, 2009 9:16 am) I like the Mustang but wouldn't like it at that kind of money. I'll have to look that one up. Probably the old when the top goes down the price goes up. |
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Replying to: joel0622 (Jun 15, 2009 9:16 am) Ever since I had my 4 way bypass 3 months ago I have to talk to a Blue Cross nurse in Nashville named Heather. I told her to go see you at the newest large Ford dealer in Nashville and ask for Joel in the Finance dept. I also told her to say "Mustangs cost too much" so you would recognize her as being sent by me. The curious thing was that she wasn't aware there was a new large Ford dealer there. She may be on the other side of town or just doesn't pay attention to car dealers. Or since I live in a very small town I have no idea how large Nashville is. Anyhoo, there ya go. ps Heart surgery went just dandy. I quit smoking (after 40 yrs of a pack a day) and do the treadmill thing and swimming thing weekly (weakly LOL). Waiting now to resume Bow Shooting (target) as breastbone has to heal solid before pulling 65 pound string. Yer welcome, if you get a sale out of it. Dave
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Replying to: mako1a (Jun 15, 2009 10:04 am) |
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