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Prices Paid: Buying & Leasing Experiences Mazda5 Prices Paid and Buying Experience
1131 messages, Last post on Nov 30, 2009 at 9:26 AM
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I purchased the 2009 Mazda5, Sport Trim with automatic transmission (AT), and no options from Neil Huffman VW, Inc. Mazda-Subaru in Louisville, KY on 9-11-09 that had a MSRP of 19,855.00. My out-the-door price (including KY Sales Tax, License and Fees) was $19,598.17. The MSRP breakdown: 19,105.00 - Total Vehicle and Options 750.00 - Delivery, Processing and Handling Fee _________ 19,855.00 The breakdown of my out-the-door price of 19,598.17, per the sales contract: 17,949.00 - Sales Price (net of all dealer discounts) 1,072.17 - KY Sales Tax (6% on 90% of MSRP) 56.00 - License Fee (Note: Actual Registration and Title Fees are $27.00) 22.00 - Transfer (Title Lien Statement) 499.00 - Customer Services _________ 19,598.17 - Total The following is my analysis of this deal: The Sales Price of 17,949.00 for this particular model (Sport Trim with AT) of the Mazda5 is $700.00 under the dealer's invoice price. This is based on Edmunds.com True Market Value (TMV) Report for this vehicle, as of 9-6-09: Invoice Price (What the Dealer Paid) 17,899.00 - Base Model Vehicle 0.00 - Regional Adjustment 0.00 - Selected Options (No optional Equipment selected) 0.00 - Color Adjustment (Galaxy Gray Mica) 750.00 - Destination Charge _________ 18,649.00 - Total (Excluding tax and licensing) So, $18,649.00 minus $17,949.00 equals $700.00 under dealer's invoice. However, I later obtained a copy of the actual Dealer's Invoice that reflects a Louisville Assessment Fee of $300.00 added to the $18,649.00 standard Invoice Price; therefore, I obtained the vehicle for $1,000.00 under dealer's invoice of $18,949.00. (Please note that on the actual Dealer's Invoice it clearly states that $18,949.00 is the total before applicable discounts. I speculate that these discounts are dealer's holdback - 2% of MSRP or $397.10, and various incentives). The $1,072.17 KY Sales Tax is based on one (6% on 90% of the MSRP) of the two computational methods used in the State of KY for determining the Sales Tax on a new car purchase. The other method uses the actual purchase price of the vehicle, and if it's lower than MSRP, you pay less KY Sales Tax. The padded $56.00 License fee is overstated by the dealer. Per the the DMV; in the Monroe County Court House, it's $18.00 (Registration) and $9.00 (Title), respectively. So, the dealer overcharged amount (profit) is $39.00. The excessive $499.00 "standard" Customer Services Fee that this dealership charges is essentially all profit for the dealership. A more realistic fee should be under $150.00 for their Customer Services Fee (AKA as the documentation fee, and the dealer's preparation fee that involves doing the 30-45 minutes of paperwork and washing/cleaning of the exterior/interior of the vehicle, prior to the car delivery to the customer). So, the dealer gave me $1,000.00 under dealer's invoice on the car price, but then took back $538.00 in fees (either padded or excessive). As a result, my deal was $462.00 under Dealer's Invoice overall. Per Edmunds.com TMV Price Report, as of 9-6-09, what others are paying for this vehicle is $18,771.00 (Excluding tax and licensing) which is $122.00 over invoice. However; as others have pointed out, Edmunds.com TMV Report is somewhat inflated as a result of the Cash 4 Clunkers (CARS Program) due to lack of motivation on the part of customers to haggle with dealers on car deals; since, the buyer was already getting $3500.00 to $4500.00 off the deal from the government. Overall, I believe I received a decent deal on my new 2009 Mazda5 car purchase after everything is said and done. The buying experience at the dealership was terrible. Even though I had a scheduled date and time to pick-up the vehicle at the dealership; none of the paperwork had been accomplished or the car cleaned, prior to my arrival. The dealership was even having trouble finding the 2nd key for the vehicle. I have a "Due Bill" from the dealership for providing me the 2nd key once found. I hope I get the key. I've read that the key costs over $150.00 after factoring in the cost to program the key. The outdated salesman's antics (well-known silly games) were in full play even though I had a pre-negotiated out-the-door price, prior to stepping one foot on the dealership lot; e.g., having you sign a credit application so they can do a credit check on you based on a lie that the federal government requires it after 9-11, trying to have you sign all the paperwork before your final inspection of the vehicle, trying to sell you the dealership's extended warranty plan to make more dealer's profit, the sales consultant giving you his word they will fix things you noticed about the vehicle later on (and, in my case, missing 2nd key) - heads up, get it in writing on a "Due Bill," and adding $200.00 to the sales contract (their computer mysteriously miscalculating the sales tax) to see if they can catch you sleeping when signing the sales contract, etc. Update: The 2nd factory issued transmitter and key could not be found at the dealership. Supposedly, they will order a replacement key and transmitter for the vehicle, and I will return with the vehicle to the dealership to have this replacement key programmed. Latest Update: After threatening the Sales Manager of elevating the missing 2nd key to the General Manager or Owner of the Dealership, they made a 2nd key (and programmed it) for my vehicle on 9-28-09. In addition, they also re-painted the rear bumper that had a very noticeable scratch below the hatchback while I was there to obtain the newly made and programmed 2nd key. (This scratch, BTW, was also documented on a "Due Bill," per my request). I believe the 4 hours at the dealership waiting for these corrective actions to be taken were will spent - actually 9 hours of my time spent, if you take into consideration the 5 hours round trip travel time to the dealership. I guess you could argue that these corrective actions, I requested, should never of been necessary if the dealership didn't lose the the 2nd key, in the first place, and the noticeable scratch on the bumper was corrected, prior, to trying to sell the vehicle to me (AS IS). My final words on the buying experience, please complete Mazda's Customer Survey to let them know how their franchised dealers are welcoming you to the "Mazda Family" of Mazda Car Owners. I hate being sarcastic, but I don't really believe Mazda really cares how you are treated, as long as their cars are being sold. However, they should be informed. P.S. Also; do yourself a favor and save some money as I did, and do your own financing arrangements (e.g; 4.49% pre-approval loan through my credit union). And, do not allow the dealership to do your financing (another dealer's profit area).
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Replying to: bgrass2 (Sep 30, 2009 9:17 am) It sounds like he basically split that with you, so you ended up anywhere from $750 to $1,050 OVER invoice after factoring in the $1,750. Agree with you that the "customer services" fee was excessive. Here in Ohio it's pretty much a flat $250 "doc fee" everywhere. If you like your car, don't worry too much about it. I paid what I think was an even $500 over invoice for my Touring, but was ok with the deal. I had walked from the same dealer a few weeks before and pretty much found this was as low as they would go. There will always be somebody out there that gets a better deal, so you just have to buy the car that you like at a fair price and move on. I'd be more focused on the nonsense they pulled with the key and scratch on the vehicle - sounds like really lousy customer service there.
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Replying to: newcarbuyer18 (Sep 30, 2009 9:45 am) In regards to the key, I informed Mazda about it. Here's their reply: Hello Ken, Thanks for contacting Mazda. I regretted to read that the actions of the Neil Huffman Mazda may not have lived up to your expectations. Please understand all authorized Mazda dealerships are independently owned and operated businesses. As such, they are solely responsible for the business transactions they make, including repairs and services they perform on vehicles. Currently Mazda can only produce copies of the key at the dealership. We do not have copies with us. Your feedback regarding your experience is important and is valued. Rest assured I have documented your comments regarding Neil Huffman for our corporate record. We continuously evaluate these records as part of our ongoing commitment to provide only the highest quality products and services. Genuine Mazda Parts and Accessories can be purchased from your local authorized Mazda dealership. Keep in mind, pricing will vary from dealer to dealer, as each Mazda dealership is an independently owned and operated business. Again, thank you for contacting Mazda. Regards, Name (Removed) Customer Assistance Specialist, E-Business So, based on the above reply I received from Mazda, is why I made the statement that I don't believe Mazda really cares how their dealerships are treating their customers as long as they're selling their cars. I also completed Mazda's on-line Customer Survey providing feedback on our buying experience with their dealership. What is really sad is my wife was the one who wanted her "Soccer Nanny" minivan for the grand children. And, she is so distressed over this car buying experience that she won't even drive the vehicle now. Perhaps over time, she will change her mind, but right now...Neil Huffman and Mazda are bad words to her. I guess we were spoiled when we purchased our new Volvo, and the outstanding customer service we received from Volvo before and after the purchase. I guess she thought we would receive the same caliber of service from Mazda. All that I can say is that this will be our first and last Mazda. |
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Replying to: asongofsmile (Sep 30, 2009 7:03 am) How about this quote: $17450 for M5-sports AT by asongofsmile Sep 30, 2009 (8:03 am) Save | Reply I got a response from the dealership: $17450 for M5-sports (automatic). This includes the $1750 dealership incentive/rebate. TTL not included. Is it a good price? Invoice on that car is $18,649. Subtracting out the $1,750 dealer engagement cash = $16,899. So the real price they're quoting you is about $550 above invoice. However, I assume they pay Mazda about $200 to $250 of regional ad fees as well. So this dealer would be making about $300 plus their holdback at this price. Not a bad price, but if there are a lot of Sport models still sitting on lots near you, they should be able to price it at or slightly below invoice. If this is one of the only ones in stock, that's not a bad deal. Not fantastic, but not bad. Doubt you will get them to budge more than a couple hundred $$$ at most below there unless there are a lot of cars still on lots.
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Replying to: newcarbuyer18 (Sep 30, 2009 5:20 pm) In July I got a Touring for $17,900 which included the $1750 and an additional $500 Cash For Clunkers Mazda incentive. At the time supplies were high but became low very quickly (Cash for Clunkers). As they get closer to the 2010's hitting dealers I suspect prices should go down again.
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Where, besides this thread, is the $1,750 dealer engagement cash (Manufacturer-to-Dealer incentive) documented? In this thread, did this information come from individuals who posted what they were told by dealers? Also, is this $1,750 cash/incentive made available by Mazda to all their regional dealerships? I'm just curious where the information originated from, and its validity for all Mazda dealerships. For example, on the East Coast after 8-3-09, there still was a $500 Manufacturer-to-Customer incentive while other regions did not still have this incentive. Of course, you could not use Mazda's financing from their participating dealerships with the $500 Customer incentive/rebate. Thanks! |
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Replying to: ldisler (Oct 01, 2009 6:03 am) The total was $17350 +TTL$981=$18331. |
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09 sport/auto, wheel locks, got them to throw in all-weather floor mats & cargo liner $17090 + $100 dealer processing & $20 electronic registration fee = $17,210. OTD in VA was $17,824 Bought from Congressional Mazda in Rockville, MD but had two other dealers matching the same price: Brown's Chantillly (VA) Mazda and Gaithersburg (MD) Mazda. Chantilly has the largest stock left, Rockville has at least 1 manual too.
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Replying to: jeffsnavely (Oct 09, 2009 3:39 pm) going for $15,559? I am hopefully going in Tuesday but wanted to here what they said to others also. How are you liking your new car??
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Replying to: kneetah (Oct 11, 2009 11:49 am) I absolutely love the car! My wife & I have had many many German cars over the years including Porsche 996, Boxster S, BMW M5, Audi S4, etc. but I wanted something slower as I was driving too fast all the time. The Mazda5 does not feel too slow and is quite fun to drive for what it is. It is amazing how competent such an entry-level car can be. The auto tranny is very impressive also. |
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