- #614 of 879
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Re: Q: How does a car become young or old? A: Marketing [aviboy97]
by autonomous
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Apr 02, 2007 (8:59 am)
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Replying to: aviboy97 (Mar 31, 2007 6:17 am)
The point that marketing is behind much of the mumbo-jumbo talk could not be better demonstrated than the stated "psycographic" profile of car buyers. The cherry on top is quoting a marketing blurb for sporty cars that refers to children. If this ain't spin, what is?
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- #615 of 879
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Re: a question for avi [aviboy97]
by eldaino
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Apr 02, 2007 (10:32 am)
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Replying to: aviboy97 (Apr 02, 2007 8:04 am)
2009 huh? Do you have high hopes for it? It sounds like its going to be hard to out do the current 3, as far as styling goes i still think the 3 hatch is one of the best looking hatches ever, mabye even more so than my rabbit or the gti.
I wonder if it wont be as welcomed as the outgoing 3...much like the 1996-2000 civic was missed when the 01's came around.
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- #616 of 879
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Re: a question for avi [eldaino]
by aviboy97
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Apr 02, 2007 (12:38 pm)
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Replying to: eldaino (Apr 02, 2007 10:32 am)
We do have high hopes for it, however, most of us are more concerned with the upcoming Mazda6, since it is supposed to be right around the corner.
I think they will keep very similar styling cues, and not change it to much.
I will agree with you about that statement about the Civic. The 96-00 Civic was extremely popular, and more stylish then anything else in it's day. I thought the redesign really killed the tuner market, and it really looked like a Ford Focus. The 01-05 style was not as popular to tune as the 96-00. The current Civic seems to be much more popular, although I am not a fan of the styling.
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- #617 of 879
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by dudleyr
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Apr 02, 2007 (5:31 pm)
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Even the youngest cars are bought by old people. Even the Scions average late thirties. The fact is many teens and twenty somethings buy used cars, or their parents buy their cars.
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- #618 of 879
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Re: Q: How does a car become young or old? A: Marketing [jlawrence01]
by stallionre
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Apr 09, 2007 (10:09 am)
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Replying to: jlawrence01 (Mar 30, 2007 11:11 am)
Believe it or not. The ages that I have read about and so far Mazda said that are mostly buying the Mazda's are Between 25-38. the 16-20 year olds, like the Honda civic sport and the Nissan SE-R, especially when the Spec SE-R comes out next month. If Mazda is marketing for the ages 16-30, then why are not buying them as a majority. 
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- #619 of 879
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Re: - [dudleyr]
by stallionre
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Apr 09, 2007 (10:10 am)
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Replying to: dudleyr (Apr 02, 2007 5:31 pm)
This is so true. I am seeing many people that are in the their 30-40's buying cars that marketed for people in their 20's and Vice versa. Strange how life is. 
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- #620 of 879
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Re: Q: How does a car become young or old? A: Marketing [stallionre]
by audia8q
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Apr 09, 2007 (10:49 am)
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Replying to: stallionre (Apr 09, 2007 10:09 am)
Most automobile manufacturer advertising is geared 10 years younger than the actual projected buyers...many people think of themselves as a little younger than they really are and advertisers routine use this tactic.
The avg age of a new mazda is in the mid 30's....and its the lowest avg of any new car mfg. Remember, the 16-20 yr old crowd has alot of desire but little or no ability to actually buy a new car.
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- #621 of 879
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Re: Q: How does a car become young or old? A: Marketing [audia8q]
by stallionre
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Apr 09, 2007 (12:28 pm)
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Replying to: audia8q (Apr 09, 2007 10:49 am)
You are so right about that. It really doesn't matter about what car and how old you, if you like a car, then you will buy it. I never care about how manufacturer's market their cars. I drive many different types of cars for all targeted age groups.
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- #622 of 879
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Re: Q: How does a car become young or old? A: Marketing [stallionre]
by jlawrence01
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Apr 09, 2007 (1:20 pm)
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Replying to: stallionre (Apr 09, 2007 10:09 am)
If Mazda is marketing for the ages 16-30, then why are not buying them as a majority.
When Toyota introduced the Echo as an entry-level car, they marketed it to the young driver. And the average driver was in their mid 40s as many seniors bought the car.
Many of the Ford and Mazda people that I have met as a fleet manager have stated that they are marketing the vehicle for younger people. However, if you are 75 years old and you have to have a Mazda 3, they will sell you one.
Marketing does not always translate to sales ...
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- #623 of 879
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Re: Q: How does a car become young or old? A: Marketing [jlawrence01]
by stallionre
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Apr 09, 2007 (3:29 pm)
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Replying to: jlawrence01 (Apr 09, 2007 1:20 pm)
Marketing is what it is MARKETING and only that. I know many car companies who spend millions in ad's, but their sales are low. It just depends on what people want. Buying a car is such a personal thing to each person. Marketing will not help a person buy a car. For example, I bought a Mazda M3S GT fully loaded and I didn't see any ad's for this car. I always see ad's like Zoom-Zoom. The ad's didn't affect my purchase at all. Cars are hard to buy because each car, I like different things about them, but not all one car has everything that I want. Why doesn't a car manufacturer make a car exactly how you want it. MADE TO ORDER CONCEPT. LOL. 
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