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Honda Civic vs Toyota Corolla vs Mazda3

879 messages,  Last post on Nov 25, 2008 at 2:57 PM

You are in the Honda Civic Forum. Your Hosts are pat & karens

What is this discussion about? Honda Civic, Toyota Corolla, Mazda MAZDA3, Sedan


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#604 of 879
Re: Q: How does a car become young or old? A: Marketing [aviboy97] by autonomous
Mar 29, 2007 (12:16 pm)
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Replying to: aviboy97 (Mar 28, 2007 1:27 pm)

The Yaris is not targeted twards the same group the the Tribute is.
That's my point. It's not the manufacturer but the vehicle that is used for targetting an audience. In other words, Mazdas are both older and younger than Toyotas. A Mazda Tribute is for an older crowd than a Toyota Yaris. Mazdas are not all young and Toyotas are not all old.
 
I prefer the styling of a Mazda3 over the Corolla or Civic but what does that mean? The true test is does the overall sum of the car beat out the competition? Reliability and pricing are the criteria most often cited for vehicle choice.
 
p.s. It used to be that a Mazda6 could be targetted to a younger audience than a Toyota Camry but these days I'm not sure. Personally, I find the latest Camry a real head turner and more interesting because it offers a hybrid version. Do hybrids appeal to an older or younger crowd?
#606 of 879
Re: Q: How does a car become young or old? A: Marketing [autonomous] by steve333
Mar 29, 2007 (2:50 pm)
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Replying to: autonomous (Mar 29, 2007 12:16 pm)

The Camry turns my head too, in the other direction.
#607 of 879
Re: Q: How does a car become young or old? A: Marketing [steve333] by nj2pa2nc
Mar 30, 2007 (3:11 am)
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Replying to: steve333 (Mar 29, 2007 2:50 pm)

If you see as many new camrys on the roads as I do your head must be spinning.
#608 of 879
Re: Q: How does a car become young or old? A: Marketing [autonomous] by ezpilze
Mar 30, 2007 (8:32 am)
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Replying to: autonomous (Mar 28, 2007 12:48 pm)

The way I see it, cars that target the younger crowd tend to be economic, look funny, and give you more for your money. So cars like the tC, element, and yaris target the younger crowd, however that is to say that these traits do not appeal to the older crowd. Infact, some of these "younger cars" probably appeal to older ppl more so than they do younger to younger ppl.
 
Think about it, you're already older, and more mature (hopefully) so you're probably going to go for something cheap and practical, where as a younger buyer would only buy a cheaper if their pockets are not deep, or if they have funny taste in cars (my opinion).
#609 of 879
Re: Q: How does a car become young or old? A: Marketing [autonomous] by aviboy97
Mar 30, 2007 (10:58 am)
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Replying to: autonomous (Mar 29, 2007 12:16 pm)

Mazdas are not all young and Toyotas are not all old.
 
True, but Toyota has a much higher aged average buyer, and Mazda has the youngest age average buyer.
#610 of 879
Re: Q: How does a car become young or old? A: Marketing [aviboy97] by jlawrence01
Mar 30, 2007 (11:11 am)
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Replying to: aviboy97 (Mar 30, 2007 10:58 am)

I have attended a couple of the Mazda "Zoom-Zoom" events in Chicago in the last few years. Let's be blunt. Mazda is gearing all of their marketing to the 16-30 yo male demographic. Sit and watch the crowd at these eventys. The guys of that age are "ooing and awwing" and their parents are pretty much yawning.
 
OTOH, Toyota makes a pretty utilitarian vehicle with clean designs and without all "stylistic" curves. I see a lot of older people (meaning 40 and up) moving to Toyotas, especially people who traditionally buy Ford and Chevys and are tired of some of the quality concerns.
#611 of 879
Re: Q: How does a car become young or old? A: Marketing [jlawrence01] by aviboy97
Mar 31, 2007 (6:17 am)
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Replying to: jlawrence01 (Mar 30, 2007 11:11 am)

The average age buyer of a Mazda is 30-45. Non of their vehicles have a demographic, or psycographic of anyone under 20.
 
Mazda is gearing all of their marketing to the 16-30 yo male demographic
 
Very untrue. The CX-7 is late 20's to early 40's. CX-9 30's to 50. MX-5 45-50. RX-8 early 30's. Mazda5 30's to 40.
 
Toyota goes after the people that want a car that is going to last with utility. Mazda goes after the people that want a car that will last, and have fun driving it. Mazda expresses this in their mission statement.
       
 "All children instinctively know it. A few adults still remember it. One unique car company refuses to outgrow it. In grown-up language, it means the exhilaration and liberation that come from experiencing sheer motion. But as usual, children put it much better. And simply call it Zoom-Zoom.
We practice it every day. It's why we build the kind of cars we do. Mazda. Always the soul of a sports car."
 
 see a lot of older people (meaning 40 and up) moving to Toyotas, especially people who traditionally buy Ford and Chevys and are tired of some of the quality concerns.
 
Well, many are moving to foreign makes (Toyota, Honda, Mazda, Nissan etc.) because of horror stories with domestic brands. Asian brands are just more reliable.
#612 of 879
a question for avi by eldaino
Apr 02, 2007 (7:16 am)
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aviboy, how hard is it to get the pearlescent white mazda 3 five door? I think this is such a cool color (second only to aurora blue) but it seems no dealer ever has them! Any reason?
 
When are the 3's getting redesigned? Do they let you guys know anything?
#613 of 879
Re: a question for avi [eldaino] by aviboy97
Apr 02, 2007 (8:04 am)
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Replying to: eldaino (Apr 02, 2007 7:16 am)

The Crystal White Pearl is a tough color to come by in the Mazda3, whether it be 5-door or sedan. Dealers just do not order them in high volume. I do not know why.
 
Personally, I think it is one of the nicest colors.
 
When are the 3's getting redesigned? Do they let you guys know anything?
 
My guess, and it is just a guess, is the Mazda3 will be redesigned for 2009. They have let us know nothing. We are still waiting to see the redesign for the Mazda6, which is rumored to be for 2008.
 
I am going to the NY Auto Show this week, maybe they will have a concept of some sort that will show the possible styling cues of the next Mazda6 or Mazda3, but, I doubt it

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