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Chrysler Aspen

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#8 of 86 As I see it... by rsholland Jun 07, 2005 (5:11 pm)
Jeep and Chrysler are sold in the same dealerships, so why have two vehicles (Commander & Chryango) competing with one another? Jeep is the brand with the SUV image, not Chrysler. Selling a Chrysler SUV only weakens the Jeep image.   I feel the same way about Jeep getting ready to market a soft-roader. If that vehicle needs to be sold, sell it as a Dodge or Chrysler, but not Jeep. The brands will start to blend together, and their respective marketing images just get muddy and confused. It just doesn't make sense.   Bob Replies to this message: wyndham23 (Jul 07, 2006 7:18 am)
#9 of 86 Chrysler by jchan2 Jun 07, 2005 (5:34 pm)
The brands will start to blend together, and their respective marketing images just get muddy and confused   That's what happened to GM. GM has too many redundant divisions with no clear image with too many cars.
#10 of 86 . by wale_bate1 Jun 07, 2005 (5:52 pm)
I'm traveling that road too. Considering that the Jeep brand equity has been a major factor in keeping the Chrysler name afloat more than once, why risk sullying it further in any way? Moreover, what does Chrysler stand for, and shouldn't that be remarkably different from Dodge - synonomous with "truck" and "performance", IMO, and Jeep - synonomous with "SUV" and "off-road".   Indeed, with so potent an example as GM, you'd think this lesson would have been learend before now. Even if the Durango is a great package, who needs yet another lux SUV in a pot filled with entries now losing luster?
#11 of 86 . by wale_bate1 Jun 07, 2005 (8:10 pm)
Somebody remind me to use the speel chucker button next time I exceed three syllables...
#12 of 86 Yea by jchan2 Jun 08, 2005 (7:46 am)
I say scrap the Chrysler luxury SUV, and give them another cross-over instead. The Pacifica isn't bringing in many buyers...
#13 of 86 The Return of the Aspen! by merc1 Jun 16, 2005 (11:55 pm)
Well the wait is over:   http://www.detnews.com/2005/autosinsider/0506/17/C01-218735.htm   M
#14 of 86 . by wale_bate1 Jun 17, 2005 (7:57 am)
I don't want to be mean or anything, but I hope it flops like a halibut in a dinghy.   Aspen. Sheesh.   On the bright side, it's not like they're dragging a once-great name through the mud of "repurposing" (see also "Charger"). ;-} Replies to this message: navigator89 (Jun 18, 2005 11:05 am)
#15 of 86 Re: . [wale_bate1] by navigator89 Jun 18, 2005 (11:05 am)
Replying to: wale_bate1 (Jun 17, 2005 7:57 am) What's so bad about Aspen? IMO, it's a lot better than some alpha numerical name, such as "LX470".   I was thinking Chrysler would use a name such as Conquest, Cordoba or Imperial but Aspen sounds great.   I'm glad the vehicle has a real name, not something alpha numerical like FX45, QX56, X5, ML500, G500, H2, etc.
#16 of 86 . by wale_bate1 Jun 18, 2005 (6:33 pm)
You never drove an Aspen, did you? ;-]   I think full-size, body on frame SUVs are damn stupid to begin with, and Chrysler getting into a rapidly fading picture even moreso, which is why my disdain. The future is (according to every industry analyst) that car-based crossovers are the next wave before we touch down aagin and actually admit we wanted wagons in the first place, but didn't want anyone to know we had spouses and kids!   I think it's a bad business decision.   As far as the name goes, my points are A) the Aspen name was nothing to be proud of whatsoever, and B) it's OK to stick it on some pudknocker SUV because it can't be sullied any further that it already is! Replies to this message: merc1 (Jun 19, 2005 10:40 pm) gsanson (Dec 18, 2005 12:55 pm)
#17 of 86 Re: . [wale_bate1] by merc1 Jun 19, 2005 (10:40 pm)
Replying to: wale_bate1 (Jun 18, 2005 6:33 pm) Yeah I too wondered why they'd opt for another SUV with the tide turning against them. If they 300's success gave them a good feeling and some extra cash, why not spend a little of that on the 300's interior in the way of better plastics? Or more importantly spend that money on the upcoming Sebring/Stratus sedan replacements, like in making them non-rental cars. I applaud the 300 and all, but they really need their next generation mid-size family sedans and minvans to be similar hits to keep things going because eventually the 300's time in the spotlight will be over.   M Replies to this message: gsanson (Dec 18, 2005 12:55 pm)

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