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#3 of 86 new suv by merc1 Jun 07, 2005 (12:35 am)
I'm just curious to know what name they'll revive from the past for this new truck. Hopefully it won't look anything like that Commander thing.   M
#4 of 86 . by wale_bate1 Jun 07, 2005 (7:27 am)
Makes perfect sense to me. Large SUV sales, including lux models, start their downhill slide, so why not gussy up a Durango and float it on an otherwise clean marina?   Every indicator is that car-based crossovers are where the market will continue to head. Why not focus on making the Pacifica what it was supposed to be in the first place: a Sport Tourer? Replies to this message: rsholland (Jun 07, 2005 2:49 pm)
#5 of 86 Re: . [wale_bate1] by rsholland Jun 07, 2005 (2:49 pm)
Replying to: wale_bate1 (Jun 07, 2005 7:27 am) Makes perfect sense to me. Large SUV sales, including lux models, start their downhill slide, so why not gussy up a Durango and float it on an otherwise clean marina?   I'm sure the Jeep arm of DC are real happy about this turn of events, since it will compete head-to-head with their new 3-row seating Commander, which will be sold on the same showroom floor.   Bob
#6 of 86 . by wale_bate1 Jun 07, 2005 (3:05 pm)
Yeah Bob, it gets a shoulder-shrug from this end too, that's for sure.   I was beginning to think they really had all their poop together at this end of the DCX world, but this is shades of debacles past.
#7 of 86 Re: Chrysler-badged Durango on the way [rsholland] by dustyk Jun 07, 2005 (4:26 pm)
Replying to: rsholland (Jun 06, 2005 5:03 am) I'm sure the marketing people at Chrysler have a basis for speculation. Of course, marketing people don't always seem to have their act together, either.   The Durango is a very good product. Although I think the previous generation was much nicer looking, I have to say the latest generation Durango is much more refined and nicer to drive. The Hemi power most certainly makes a good package even more appealing.   Since unlike most other manufacturers, Chrysler is not mile deep with SUV models, the Durango being the only one in the stable. GM and Toyota are both experiencing model confusion, in my opinion, because they make so many different SUVs. I think Chrysler can afford this model variation better than anyone else in the market at the moment, although I, too, believe that the current market contraction doesn't bode well for a new model. It would be better, I think, if Jeep didn't have the Commander at the same time.   Then again every once in a while the marketing types will surprise us. The profit margin, even if the Chrysler version saps some Durango sales, will be higher.   Best regards, Dusty
#8 of 86 As I see it... by rsholland Jun 07, 2005 (5:11 pm)
Jeep and Chrysler are sold in the same dealerships, so why have two vehicles (Commander & Chryango) competing with one another? Jeep is the brand with the SUV image, not Chrysler. Selling a Chrysler SUV only weakens the Jeep image.   I feel the same way about Jeep getting ready to market a soft-roader. If that vehicle needs to be sold, sell it as a Dodge or Chrysler, but not Jeep. The brands will start to blend together, and their respective marketing images just get muddy and confused. It just doesn't make sense.   Bob Replies to this message: wyndham23 (Jul 07, 2006 7:18 am)
#9 of 86 Chrysler by jchan2 Jun 07, 2005 (5:34 pm)
The brands will start to blend together, and their respective marketing images just get muddy and confused   That's what happened to GM. GM has too many redundant divisions with no clear image with too many cars.
#10 of 86 . by wale_bate1 Jun 07, 2005 (5:52 pm)
I'm traveling that road too. Considering that the Jeep brand equity has been a major factor in keeping the Chrysler name afloat more than once, why risk sullying it further in any way? Moreover, what does Chrysler stand for, and shouldn't that be remarkably different from Dodge - synonomous with "truck" and "performance", IMO, and Jeep - synonomous with "SUV" and "off-road".   Indeed, with so potent an example as GM, you'd think this lesson would have been learend before now. Even if the Durango is a great package, who needs yet another lux SUV in a pot filled with entries now losing luster?
#11 of 86 . by wale_bate1 Jun 07, 2005 (8:10 pm)
Somebody remind me to use the speel chucker button next time I exceed three syllables...
#12 of 86 Yea by jchan2 Jun 08, 2005 (7:46 am)
I say scrap the Chrysler luxury SUV, and give them another cross-over instead. The Pacifica isn't bringing in many buyers...

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