Last post on Dec 12, 2013 at 5:05 PM
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#37847 of 38597 Re: Future Buick?> [andys120]
Sep 11, 2013 (8:30 am)
Already had the Ferrari Enzo.
that is at least better than something odd like Ferrari LeFerrari.
#37848 of 38597 Re: Future Buick?> [stickguy]
Sep 11, 2013 (9:36 am)
I guess Ford's covered with the Edsel...
#37849 of 38597 Re: Future Buick?> [texases]
Sep 11, 2013 (9:53 am)
Well calling it the Adam was a good idea IMHO. It's a cute, short name for a small car targeted at the youth market. Opel didn't have a legacy 500 or Cooper name to use.
#37850 of 38597 Re: Future Buick?> [robr2]
Sep 11, 2013 (5:00 pm)
But adding all of these oddball products like this tiny coupe and the Encore leads me to some confusion - just what in the hell is Buick supposed to be now? Doesn't look like a near lux brand anymore - more like a combined lower line Lexus/Scion or something (doesn't make any sense). Of course product segment confusion is likely one of the reasons Saturn didn't really catch on. I think GM has maybe forgotten that Opel doesn't actually have much status in Europe, so why pollute Buick with it? I start to wonder if GM doesn't still have a bunch of numbskulls running it.
#37851 of 38597 Re: Future Buick?> [berri]
Sep 11, 2013 (5:30 pm)
First - the Adam isn't coming to North America until the next iteration and even then it may not come. Second - I wouldn't call the Encore an oddball product. It fits Buick's target market and thus far has been a success - they've sold 20K of them since February.
Buick is targeting young, affluent buyers (35-54 YO, household income of $75K+). The Adam might be a way to draw in even younger buyers to the brand that might then buy an Encore, Regal or Enclave.
The fact that Opel doesn't have status in Europe doesn't matter - Buick is the brand here. The Encore and the Regal are essentially the Mokka and Insignia and GM has decided that Opel and Buick will work together in the future on product development.
#37852 of 38597 Re: Future Buick?> [robr2]
Sep 11, 2013 (6:43 pm)
Buick may be targeting young, affluent buyers - but so is Lexus, BMW, Audi and Cadillac. I wish them luck, but I think they are more likely to appeal to traditional D3 buyers and unfortunately for this strategy, they tend to equate size with status. The Regal is rather European and seems to have basically flopped. I'm thinking the reality with GM and Opel may actually be the opposite - Opel has financial problems and GM is maybe looking to try and amortize it's cost structure by using sharing with Buick. Hope they don't damage the Buick brand doing this.
Sep 11, 2013 (7:02 pm)
#37854 of 38597 Re: California dreaming [Stever@Edmunds]
Sep 11, 2013 (7:26 pm)
A late 50's - early 60's Willy's Jeep FC. Stretched chassis means maybe a 170 series? Poor man's cab over look truck! I always kind of liked these, but don't really know why.
#37855 of 38597 Pope Frank's new whip?>
Sep 12, 2013 (5:19 am)
#37856 of 38597 Re: California dreaming [berri]
by Stever@Edmunds HOST
Sep 12, 2013 (6:42 am)
Yep, the craiglist's ad's title is "1957 Forward Control FC170 Jeep Pick Up". More pics there until the ad dies.
Asking $12,500 for it in Laguna Hills and a couple of the editors here want to add it to the long term fleet.