Last post on Mar 13, 2007 at 2:02 PM
You are in the Audi RS4
What is this discussion about?
Audi RS4, Sedan
#167 of 216 It's crazy talk
May 21, 2006 (7:18 pm)
I wouldn't let it get to me. You will always have hard-core haters that love to stir up trouble. Heck I'm one of those some times. I love to debate and not scared to make jabs. In the long run Audi will be fine. BMW, and Mercedes will zig, and Audi will zag. Yes, Audi is late to the suv party. Big deal. I'm no expert on foreign business law but I doubt that Audi just turns over profits to VW. That's how Enron got in trouble. I don't think Audi is counting on the Q7 to make them huge profits as much as it is looking for a foot in the doorway to middle America. They will continue to make cars built on passion, engineering, and the luxury GT car ideal that it does so well IMO. Most people that hate on Audi are driving Toyotas. This guy is probably lucky to be driving a Kia
#168 of 216 Re: It's crazy talk [dhamilton]
May 21, 2006 (8:54 pm)
While I do not know the details of how Audi spends its profit, VW group in general has been suffering from financial troubles for a few years. If not for the German government subsidies that bails out large corporations in trouble, many would have ended up in some serious trouble. At one point, there was even a rumor of foreign take-over of the VW group. German government was criticized by other EU member countries for this practice, especially with regard to the VW group (not that they don't do the same). If not for Porsche's cash, VW could have very well ended up with a new owner and the different brands within the group may have been sold as a piece-meal.
May 22, 2006 (7:48 am)
that VW's woes are in question both financially and politically. The most important thing is that Audi is on a steady climb both in the minds of people, and financially.
#170 of 216 Re: Aggrivated [esf]
May 22, 2006 (11:27 am)
Audi is quite profitable and doing very well. So is Lamborghini & Bentley. It's weird how all three higher end brands are doing bang-up business, and the volume seller VW is having reliability and sales issues. VW cant sell 1000 Phaetons here in the states, but Bentley is selling 5,000 units of the GT and sedan $150,0000 plus, which is largely a Phaeton in the underpinnings. And just for the record, the Q7 only shares 15-20% parts with the T-REG and Porsche.
Audi is on a roll as a company. Their product line is the best it's ever been, and it's arguably stonger than MB and BMW right now. Audi had nearly 16,000 advanced orders for the Q7, and that SUV will do really well for Audi. Also, the new A5 sedan will be here late next year as well.
#171 of 216 Re: Aggrivated [rjlaero]
May 22, 2006 (8:18 pm)
Also, the new A5 sedan will be here late next year as well.
#172 of 216 Re: Aggrivated [merc1]
May 23, 2006 (7:36 am)
sorry.... A5 coupe!
#173 of 216 Re: Aggrivated [rjlaero]
May 24, 2006 (5:44 pm)
Actually, there are quite a few rumors that Audi is going the Mercedes way-- the A5 may be a competitor to both the rumored CLE (cheap CLS-like four-door coupe) and the CLK/3 Series convertible, because Audi may offer both a four-door coupe version and a coupe/cabriolet.
The coupe and cabriolet will replace the A4 Cabriolet, with radical (but still elegant) new styling. The A5 saloon (just a rumor, remember) will represent a new model in their lineup. It's odd how they're doing this- why would someone buy an A4 or A6 when they could buy an A5 four-door coupe (unless, of course, it has minimal headroom like the CLS)?
Also, there is an A7 model, which will come in coupe and cabriolet models exclusively. The A7 will have a wide set of competition, ranging from the Mercedes-Benz CLK to the CL, with the 6 Series, Jaguar XK and SL550 ranging in between. It will be a four seater, unlike the SL, and its closest competitors should be the 6 and XK.
#174 of 216 streets of tomorrow
Jun 05, 2006 (12:33 pm)
I just got back from Audi's Streets of tommorow event in Dallas.
The event was at South Fork ranch where they filmed "Dallas" the tv show some years ago. Nice place.
Audi did this one right. Excellent food, and drink. Great staff, and hosts. Grounds were beautiful. I had some hot laps in the RS4 [as a passenger ] Anyone who dismisses this car as typical under steering crap is clueless. This car accelerates like a bat out of hell, and turns in nicely with the tail able to slide out just so before the bias turns to the front, and pulls it out of the corner. I had 2 different guys tell me that it lapped the ring quicker than an M5. Unfortunately it was an unofficial lap time for some unknown reason. If Audi fails to get this lap time public it will be one in a long line of marketing blunder IMO.
The Q7 is very elegant. My only complaint is that the steering feels overly boosted. Other than that it is THE supreme luxury SUV IMO. I'm sure the bone headed auto journalists will declare the BMW better after taking it on the track vs said bimmer. As if soccer Mom's are mad with anticipation for an SUV that they can hot lap in LOL.
The S8 was just for looking, but it looked like it was ready to kick someone in the mouth just sitting there. Awesome, period, end of story.
Also interesting was talking to one of the advertising executives that works with Audi. Their frustration runs on boil due to VW sucking up most of Audi's profits to band- aid their issues. They do hope to again do more of these driving events in the fall.
As far as future models go, no diesel Q7 for US, doubtful of the A5 making it to US, direct injection will not likely hit the S4 until the body style change in 08 as an 09 model.
I hope this helps....
#175 of 216 Re: streets of tomorrow [dhamilton]
Jun 05, 2006 (4:57 pm)
Sorry you had to post your SOT here rather than the SOT thread itself. Sounds like you had a much better location than the overcrowded, constricted downtown LA location Audi got stuck with here in Los Angeles. There I got a little of that frustration from the A3 Product manager (about VW holding them back, restricting what they can get hold of, etc.). Maybe next time Audi visits LA they can use Hollywood Park or some other location more suitable to sport driving!
One thing I did not get, sadly, was a real sense of Audi trying to improve the after sales customer experience. The Audi dealers I have found locally have short hours, no weekend service. I don't know if this is because they can't sell enough/make enough to justify/pay for extra service hours. Once Audi reliability gets up to that of Toyota (or at least out of the Euro swamp VW and Mercedes are still stuck in) service avability won't be so important.
#176 of 216 Re: streets of tomorrow [kurtamaxxxguy]
Jun 06, 2006 (6:02 am)
Yeah I agree, I think Audi feels very tied up by VW and that even extends to how much they are willing to take it on the chin regarding customer service. Just a hunch but I feel like Audi understands this but VW can't afford it. It is a top down culture type of thing. IOW, if the heads of VW/Audi were pushing better customer service, it would trickle down to the dealers. I bet that when Lexus does meetings, and communications with dealers it harps on the importance of customer service, and probably threatens to restrict, or deny dealers a license to sell it's product who get bad marks for this. It's a top down culture that needs to be created IMO.
Yeah the location was great. The Q7 was driven on streets through a very quiet and uncongested neighborhood. There were 2 tracks at a local high school parking lot that Audi shuttled you back and forth from. One for the RS4, one for A3, A4,A6,A8, and some competition [X5,XC90,GX470.} The Lexus had so much body roll when being muscled around the track [not by me as I believe driving a Lexus on a closed course is like taking a spoon to a gun fight.] It looked like a sinking Titanic.