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Honda Ridgeline Prices Paid and Buying Experience

794 messages,  Last post on Oct 21, 2009 at 1:38 PM

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What is this discussion about? Honda Ridgeline, Truck


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#692 of 794
Re: I finally bought!! [mplshondadlr] by jfritsch
Jul 31, 2008 (1:41 pm)
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Replying to: mplshondadlr (Jul 30, 2008 6:29 am)

10k off msrp (with the favorable financing) would be good. Almost 12-14k off (10k plus the favorable financing) I would like to see myself. Although I wouldn't go off in a froth of denial if I saw one, just scepticism. Really, ever since the Ridgelines intro many dealerships have had to let some go for 7000+ off msrp around july, especially the higher trims. 8k off is nothing to write home about now in "bad" times.
 
10 k off (in cash or cash + financing) isn't exactly giving a 34000 msrp vehicle away especially when you may be very lucky to trade it in on something else (or more accurately, for cash) for $ 20000 in 12 months. Numerous members on the ownersclub forum have bought used 07s and 06s from dealer retail for kbb wholesale (trade in) value or less.
 
I'm not telling you every dealer in every city will line up to drop his pants for 10k off for emailing him, and I'm not going to email 100 even of the 1000 or so honda dealerships around the 100 or so major metropolitan areas and some in the stix so you can consider yourself the victor on this one mplshondadlr.
 
Good luck
--jjf
 
You may not get iti in your area but the concept that 10k off (especially including favorable financing) is pie in the sky is mistaken."
  
The proof is in the pudding -- be prepared to put your money where your mouth is. Here is a challenge for you, the expert: Get a verifiable quote from ANY dealer in the United States for $10k off the MSPR + the low rate APR option. Email me the dealer name so I too, using my email can get the same quote. It must also be verified with a phone call to the person who sent you the quote. If it's true and verified, I will buy the Ridgeline on the spot.
  
I'll be waiting...
  
The truth is you're going to say, "I don't have to prove it" but you the expert knows it can be done. Not only will you not provide proof but you'll also try to disparage me for calling on to the wool.
#693 of 794
Re: I finally bought!! [jfritsch] by sbddrj
Aug 01, 2008 (4:58 pm)
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Replying to: jfritsch (Jul 31, 2008 1:41 pm)

It is funny seeing a dealer on here trying to dispell what others are saying about prices for a Ridgline. Just shows how depserate they are, and how much time they have on their hands becuase of decreasing car sales. The fact is the sales figures for the Ridgline were down 41% for June 08 and now down 47% for July 08. They are going to have to provide some larger incentives to dealers so the can move their inventory. I think $10,000 off MSRP is realistic, and taking into consideration like you are saying that the consumer is really the one that will take the hit in resale value, it is not an unrealistic expectation on the consumer's side. mplshondadlr tries to invoke fear by saying that if you wait thinking you can buy lower later, then you will miss the boat. The trend is down for the past few months for Ridgline sales, and I doubt the rest of the year is going to buck that trend. With back-to-school coming up and then the holiday season, and the fact we are in a recession, who is going to be buying new cars? Not many can afford it. Gas prices are still through the roof, and will continue for years to come. Even if we start new drilling, it is going to be 5-10 years before we see realize the benifits. You would be dumb to jump on the current incentives, especially when they are going to have to ultimately raise the incentives to move inventory, especially on their gas-guzzling Ridgline. I will sit on the sidelines and wait myself, and I would not buy a Ridgleine for more than $10,000 off MSRP, especially if you want to limit your downside on resale value. The problem is that Honda always give "secret" dealer incentives to protect their image and they will say to protect consumers from decreasing resale values. But, would they secretly pass those incentives to you if you signed an agreement not to disclose them? No, they would never tell you if you did not read this board and others and find out about them off others' experiences. That is the risk of buying right now. More secret dealer incentives are going to have to be worked to move inventory, and you don't want to be the one who finds out about them on one of these boards when you thought you just got a good deal, and little did you know you are now thousands of dollars more upside down than you expected. Buying a car is never an investment, but you have to limit your losses. I heard a radion add while in Atlanta last weekend of a dealer offering the $4500 dealer incentive plus 0% for 60 months for Pilots and Ridgelines. That tells me there are more incentives out there that are not being disclosed. It is supply and demand, and they hate it when the ball is in the consumer's court, which it most certaintly is now. I hate to see a company lose money, as it puts Americans out of work, because ultimately it will be the workers that take the hit, not the company or the bigtime executives, but why would I buy a car right now and take part of that hit for the company?
#694 of 794
New 2008 RTS $22,800 all in by bikerhiker
Aug 01, 2008 (6:16 pm)
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Located in Western Iowa, area dealer hit my bid last night on a new 2008 Ridgline RTS for 22,800 all in (includes all his bogus fees etc). Am glad I bought the truck and have it now, but feel if I'd waited until Sep 30 (end of quarter) could have gotten it for 21,000.
 
Been tracking inventories in my area from dealer websites past 2 months, and it is an absolute train wreck waiting to happen out there before the 2009s come out. Based on July sales pace in my area there is 22 months of inventory among the 5 dealers within 150 miles of me.
#695 of 794
Re: I finally bought!! [sbddrj] by mplshondadlr
Aug 02, 2008 (11:30 am)
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Replying to: sbddrj (Aug 01, 2008 4:58 pm)

"mplshondadlr tries to invoke fear by saying that if you wait thinking you can buy lower later, then you will miss the boat." (I said that when?)
 
Nice -- I'm creating fear? What ever, take the tinfoil hat off. My dealership has just three Ridgelines left for the 2008 model year. Thats it, nothing else in-bound. In the Minneapolis area there are fewer then 25 2008 Ridgelines left to serve 3+million people.
 
Right now every Honda dealer is offering the Ridgline $5300.00 UNDER invoice which is close to $8k off of MSRP.
#696 of 794
Re: I finally bought!! [mplshondadlr] by sbddrj
Aug 02, 2008 (12:30 pm)
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Replying to: mplshondadlr (Aug 02, 2008 11:30 am)

It looks like the dealers in your area have done well in managing supply. I see 82 vehicles available with 250 of Minneapolis. Or, there just is not any demand for the Ridgline there, and they know it. Kudos to your dealership. However, if you perform the same search for 250 miles of my zip code 35758, there are 624 Ridgelines available. Of course this is not real time inventory figures, but reliable numbers. Like I said $10,000 off MSRP is what I would buy a Ridgeline for. My question to you is would you pay top dollar on a Ridgeline trade-in, or even above KBB trade-in value? I doubt it, so why would I as a consumer want to pay market price for it knowing my fate after the purchase? Honda would be a lot better off with the Pilot and Ridgeline if they would just price them really competitively up front, limit supply, and not offer any dealer incentives at all, other than maybe sales incetives for selling the most in your region or something. Then, there would be a win/win situation for the dealer and consumer. However, with having to offer up to $8,000 off MSRP, and doing it habitually every year, then consumers have come to expect this discount, especially the informed ones. Therefore, the Honda image for resale value and quality just does not equate to anything for the Pilot and Ridgeline, because later on when you want to trade, you find yourself upside down and find noone wants your vehicle. And the thing that makes me so mad about it, is as long as this has been an issue, dealers just don't want to find a way to buck this trend.
 
As far as my comment, you siad "Dont listen to other people, you can not get $10000 off the MSRP. If you hold out for that kinda pricing, you'll be a forever shopper, never a buyer."
 
As far as I am concerned, if I do not see $10,000 off MSRP and I don't get to buy one, then that is fine as well, as I won't be the loser in the end. Even at $10,000 off MSRP, I would be taking a big hit in resale value later, but I would feel I got a quality vehicle for a "reasonable value" considering the economic conditions.
 
I think $10,000 off MSRP is possible, considering consumers have been getting $7,000 - 8,000 off MSRP religiously for the past couple of years. Now that gas is up big, and we are in a recession, then I would say $10,000 off MSRP is fair. If Honda takes a hit, then maybe they will hire a better economist to manage supply and demand.
#697 of 794
Re: I finally bought!! [sbddrj] by mplshondadlr
Aug 02, 2008 (12:45 pm)
Reply

Replying to: sbddrj (Aug 02, 2008 12:30 pm)

In order to get 10k off MSRP Honda would have to offer $6500.00 in dealer cash. I doubt very much they would ever offer that kind of money
 
Regardless, you're going to continue to think what you want no matter how much I try to educate people about actual costs.
 
Here in the Twin Cities we may have fewer available because we have a climate for 4wd vehicles. Afterall, our winters last from late Ocober to mid April
 
"My question to you is would you pay top dollar on a Ridgeline trade-in, or even above KBB trade-in value?"
 
No. But the more you reduce the selling price of a new one, the more you reduce the wholesale value of a used one. At some point the market will adjust.
 
"Honda would be a lot better off with the Pilot and Ridgeline if they would just price them really competitively up front, limit supply, and not offer any dealer incentives at all, other than maybe sales incetives for selling the most in your region or something."
 
I AGREE!
 
Lastly, we are not in a recession, last quarter the United States experienced 1.9% growth and gas prices are falling as we speak. As you know, we have to have to quarters of negative growth yo be in a recession.
 
As I said earlier, $8K off MSRP for a Ridgeline is still an awesome deal!
 
Thanks for the conversation. I hope you'll get your deal and become a happy Ridgeline owner
#698 of 794
8K and best rate question by tbird
Aug 03, 2008 (12:45 pm)
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For those of you that are pricing or have just purchased a Ridgeland what has been the best combination of price below MSRP and interest rate. You would need to give us a term to balance it out. I want to purchase one in Georgia and the best I've been given is right at 8K below MSRP and a rate for 48 to 60 months of 4.75.
 
Thanx,
 
T-Bird
#699 of 794
Re: New 2008 RTS $22,800 all in [bikerhiker] by tdbrph
Aug 03, 2008 (8:48 pm)
Reply

Replying to: bikerhiker (Aug 01, 2008 6:16 pm)

Biker,
 
Care to share the name of the dealer? I got no where near that at the end of July from Dealers from Kansas City to St. Louis.
 
Thank you.
#700 of 794
Re: New 2008 RTS $22,800 all in [tdbrph] by wysedom
Aug 04, 2008 (9:07 am)
Reply

Replying to: tdbrph (Aug 03, 2008 8:48 pm)

honda cars of bellevue, ne
#701 of 794
Re: I finally bought!! [mplshondadlr] by jfritsch
Aug 04, 2008 (11:15 am)
Reply

Replying to: mplshondadlr (Aug 02, 2008 12:45 pm)

How can you educate people about actual costs when these are not well known. (Especially with Honda, and more advertised and unadvertised dealer incentives than most?) This in very true now, with a once in a lifetime re-adjustment of capacity to manufacture 20mpg vehicles
 
Honda's (or any other nameplates) discounts do not reduce wholesale prices, or the other way around. A weak demand in the used market usually indicates a weak demand in the new vehicle market. The ridgeline had a trade in value since its intro of about 10000 from msrp. Thats where the used ones would move. Honda found it had to discount the (majority) of the new stock 6000 around july to clear the way for the new RL's (and pilots)
 
The dodge Ram 1500 msrp 40000 has a trade in value of 20000 12 months after purchase. They regularly sell for 12000 off all year (to people who don't buy many cars and can't believe 12000 off) and for 15000+ off to those a bit smarter. Still deals nothing to write home about. Thousands of knowlegable wholesalers making bids on what the car actually demands in the marketplace in as new condition as possible (about 12 months) shows a much different picture. MSRP is a figure concocted by marketing and printed on a piece of paper.
 
Why would honda put a 31000 msrp on a Pilot for years that they could only move most for in june for 24000? Why did they sell many of the 24000 msrp 07 accords for 20000 or less? Why no customer $2000 rebates on tv? (other than the so called brand image a smart move if one can do it).
 
Simple. Research (actually dealers know) has shown for years that about 20%+ of walk in buyers (non internet with few or no compeitive bids from other dealers) pay msrp. Admittedly this may contain its share of $100 wheel lock and undercoat packages for $1000 included in this. Most car buys are also made during some sort of duress. This has been true for years. Walk in buyers may provide less than 40% of a dealerships unit sales but 60-70% of the profits.
 
Also in a perverse sort of way buyers who get deals on the better end of the spectrum give mediocre to poor buyer surveys while people who get royally screwed tend to report the best "buying experiences".
 
Pay $5000 more than the average guy for a vehicle and 4000 for extended warranty, wheel locks and vin etch and "pro pack", finance for 72 months at 8% with great credit and I guarantee one will be bragging about how quickly they were processed, the whole experience was "painless" , how floor mats,cargo tray, net etc were just thrown in and the whole experience took less than half an hour!. Our salesmen took a whole hour to demonstrate all the features and took us all to Mcdonalds! He filled our glovebox with his best glossy cards to give to our friends who he hopes are as good cultured and intelligent customers as we are! I would highly recommend ACME motors of Walla Walla Washington and gave them great marks on the factory's dealer survey. We even wrote in great comments about our salesman Jerry's great attitude in his struggle with his Wife's illness and child's cerebral palsy (In actuality, the picture on Jerry's desk came with the pictureframe)
 
Any attempt by any manufacturer exec to reduce msrp's to reflect "real world" values would not only be impractical in most cases (sales vary greatly by region) but would wind up with said exec winding up with Hoffa.
 
8k off a Ridgeline is in no way a giveaway. 8500 off a pilot this summer either. Most of the inventory accumulated until June and was blown out at 6000-7000+ off msrp for years, and this was with $2.00 gas. (Still, about 25% of the inventory moving close to msrp the 1st 6 months)
 
10000 off msrp is more like it (probably possible including cash and favorable financing on the RTS and above trims) and no great shakes for a likely trade value in 12 months of 13000 off sticker if lucky. They only make 50000 of this niche vehicle a year, so maybe they might be able to finesse the inventory down, but the SUV mkt is against them.
 
Obviously shoot for as much off as possible within 200 miles of your locale and take the best bids you can get if your really want one. Just don't buy it because at 8000 off it is a great once in a decade bargain you can't pass up because it isn't at that price.
 
Good luck
--jjf
 
In order to get 10k off MSRP Honda would have to offer $6500.00 in dealer cash. I doubt very much they would ever offer that kind of money
  
Regardless, you're going to continue to think what you want no matter how much I try to educate people about actual costs.
  
Here in the Twin Cities we may have fewer available because we have a climate for 4wd vehicles. Afterall, our winters last from late Ocober to mid April
  
"My question to you is would you pay top dollar on a Ridgeline trade-in, or even above KBB trade-in value?"
  
No. But the more you reduce the selling price of a new one, the more you reduce the wholesale value of a used one. At some point the market will adjust.
  
"Honda would be a lot better off with the Pilot and Ridgeline if they would just price them really competitively up front, limit supply, and not offer any dealer incentives at all, other than maybe sales incetives for selling the most in your region or something."
  
I AGREE!
  
Lastly, we are not in a recession, last quarter the United States experienced 1.9% growth and gas prices are falling as we speak. As you know, we have to have to quarters of negative growth yo be in a recession.
  
As I said earlier, $8K off MSRP for a Ridgeline is still an awesome deal!
  
Thanks for the conversation. I hope you'll get your deal and become a happy Ridgeline owner

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