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Honda Ridgeline Prices Paid and Buying Experience

795 messages,  Last post on Nov 09, 2009 at 9:25 AM

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What is this discussion about? Honda Ridgeline, Truck


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#684 of 795
Re: July Incentive Changes? [mplshondadlr] by jfritsch
Jul 27, 2008 (6:21 am)
Reply

Replying to: mplshondadlr (Jul 26, 2008 1:14 pm)

This is laughable. Published invoice figures for many autos have been nominal figures for many years. This is especially true for the last few years on trucks. Trying to take a calculator and determine dealer cost is silly because you don't know their cost. Honda is especially notorious for advertised and unadvertised dealer incentives (no factory to consumer rebates at all).
 
Many are purchasing Ridgelines from dealers used for under kbb *trade in* (not dealer retail) price. A year or so ago a 1 yr old Pilot or RL could be traded for around 10k less than original msrp. You may be lucky now to trade for 14k off msrp. The Ridgeline usually sold in july-august for 6000 off msrp. (a bit more for the higher trims) 10k off now with the market miserable is not unreasonable.
 
Your target should be around 8k off plus good financing or close to 10k or more."
  
WOW - talk about setting an unrealistic expectation. Do you think there is a dealer in the world willing to take and actual $2000.00 - $3000.00 or greater loss to sell someone a car? Thats not to say that there aren't dealers out there willing to loss $250 - $500 real dollars, but $2000 - $3000 to sell a car? From a business standpoint, that makes ZERO sense.
  
I'm talking real world dollars here:
2008 Ridgeline RTX
$29135.00 MSRP
$26449.00 Dealer Invoice
-$855.00 Dealer hold back (2% HTB + 1% fixed cost adjustment)
-$4500.00 NON-sub vented dealer cash
=$21094.00 ACTUAL DEALER INVESTMENT. Which is $8041.00 off of the MSRP.
  
If you take the sub vented rate then adjust the selling price to $23404.00 which is actual dealer investment. That is still $6541.00 off the MSRP.
  
I understand advocating fantastic prices for consumers -- but lets keep expectations equal to reasonable value.
#685 of 795
Re: July Incentive Changes? [bolivar] by mplshondadlr
Jul 28, 2008 (1:55 pm)
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Replying to: bolivar (Jul 27, 2008 12:12 am)

If they don't sell you a Ridgeline RTX for $22K plus TT&L -- they're a fool. For the record our dealership is selling the Ridgeline RTX $22150.00 plus TT&L.
 
Dont listen to other people, you can not get $10000 off the MSRP. If you hold out for that kinda pricing, you'll be a forever shopper, never a buyer.
#686 of 795
Re: July Incentive Changes? [mplshondadlr] by jfritsch
Jul 28, 2008 (2:16 pm)
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Replying to: mplshondadlr (Jul 28, 2008 1:55 pm)

The RTX seems to sell fairly well, with the hitch and all it seems to be a sweet spot. For the other trims, (including the low end RT) getting the bids end of month and holding out may surprise you. You do want 10k off the RTL, Possibly the RTS and the navi if you can get it. (the navi models seem to sell out soon) You may not get iti in your area but the concept that 10k off (especially including favorable financing) is pie in the sky is mistaken.
 
If they don't sell you a Ridgeline RTX for $22K plus TT&L -- they're a fool. For the record our dealership is selling the Ridgeline RTX $22150.00 plus TT&L.
  
Dont listen to other people, you can not get $10000 off the MSRP. If you hold out for that kinda pricing, you'll be a forever shopper, never a buyer.
#687 of 795
Re: July Incentive Changes? [jfritsch] by mplshondadlr
Jul 28, 2008 (2:35 pm)
Reply

Replying to: jfritsch (Jul 28, 2008 2:16 pm)

"You may not get iti in your area but the concept that 10k off (especially including favorable financing) is pie in the sky is mistaken."
 
The proof is in the pudding -- be prepared to put your money where your mouth is. Here is a challenge for you, the expert: Get a verifiable quote from ANY dealer in the United States for $10k off the MSPR + the low rate APR option. Email me the dealer name so I too, using my email can get the same quote. It must also be verified with a phone call to the person who sent you the quote. If it's true and verified, I will buy the Ridgeline on the spot.
 
I'll be waiting...
 
The truth is you're going to say, "I don't have to prove it" but you the expert knows it can be done. Not only will you not provide proof but you'll also try to disparage me for calling on to the wool.
#688 of 795
Re: July Incentive Changes? [mplshondadlr] by aspesisteve
Jul 29, 2008 (8:45 am)
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Replying to: mplshondadlr (Jul 28, 2008 2:35 pm)

wheter or not it's possible to get $10k off MSRP on a new Ridgeline, you'd have to admit that the pricing process that is deeply ingrained in the car industry makes anything seem possible.
 
There's a great deal of mistrust between buyer and seller here. I think coming to a price for real estate is easier than it is for an auto.
 
I can't think of another purchase that causes more haggling that a new car purchase.
#689 of 795
Re: July Incentive Changes? [aspesisteve] by mplshondadlr
Jul 29, 2008 (10:00 am)
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Replying to: aspesisteve (Jul 29, 2008 8:45 am)

"wheter or not it's possible to get $10k off MSRP on a new Ridgeline, you'd have to admit that the pricing process that is deeply ingrained in the car industry makes anything seem possible."
 
...
 
"I can't think of another purchase that causes more haggling that a new car purchase."

 
Which is the reason boards like this exist. In todays day and age all of the information is out there. There are several free resources available 24/7 on the internet that helps to cut through all of the B.S. These resources help the consumer confirm not only an actual dealer cost but also help to confirm if the buyer is getting a good deal, or if they should just walk away.
 
The downside, is when a consumer see's a price on a pricing board that is impossible to attain, which in the long run makes the whole purchase upsetting and more troublesome then it should be.
 
I have delt with more then one reader of this very board who says something along the line of, 'I saw there was a guy in Carmel, CA. who posted that he bought this same Honda for $XXXXXX so I expect the same price.' Meanwhile, that consumer forgets to mention that 30 other people on this board post a price paid much higher then this one poster who may or may not have actually paid the low price he said he did. As a dealer, it's no fun to tell someone NO. Afterall, we get paid when we sell cars and were it up to us, we would sell EVERYONE a car.
 
Just my .02
#690 of 795
I finally bought!! by tbone0103
Jul 29, 2008 (7:15 pm)
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Just an FYI... Monday, I bought a 2008 Formal Black RTL w/o nav., w/ leather, cargo tray, window tint, moonroof visor, pin stripes, door edge protectors, wheel locks,, mud guards, for $26,099 + TTL came to 27,541.... I think that is a pretty good deal..... about 9000 off MSRP for the basic RTL w/ no dealer packages... Any thoughts?
#691 of 795
Re: I finally bought!! [tbone0103] by mplshondadlr
Jul 30, 2008 (6:29 am)
Reply

Replying to: tbone0103 (Jul 29, 2008 7:15 pm)

Thats a great price. The RTL comes with tinted windows standard.
The MSRP is $33725.00
Invoice is $30796.00
minus $4500.00 dealer cash
minus cost of accessories $529.00 (MN prices installed)
 
= You bought the Ridgeline for $529.00 UNDER invoice - About $8000.00 off MSRP.
#692 of 795
Re: I finally bought!! [mplshondadlr] by jfritsch
Jul 31, 2008 (1:41 pm)
Reply

Replying to: mplshondadlr (Jul 30, 2008 6:29 am)

10k off msrp (with the favorable financing) would be good. Almost 12-14k off (10k plus the favorable financing) I would like to see myself. Although I wouldn't go off in a froth of denial if I saw one, just scepticism. Really, ever since the Ridgelines intro many dealerships have had to let some go for 7000+ off msrp around july, especially the higher trims. 8k off is nothing to write home about now in "bad" times.
 
10 k off (in cash or cash + financing) isn't exactly giving a 34000 msrp vehicle away especially when you may be very lucky to trade it in on something else (or more accurately, for cash) for $ 20000 in 12 months. Numerous members on the ownersclub forum have bought used 07s and 06s from dealer retail for kbb wholesale (trade in) value or less.
 
I'm not telling you every dealer in every city will line up to drop his pants for 10k off for emailing him, and I'm not going to email 100 even of the 1000 or so honda dealerships around the 100 or so major metropolitan areas and some in the stix so you can consider yourself the victor on this one mplshondadlr.
 
Good luck
--jjf
 
You may not get iti in your area but the concept that 10k off (especially including favorable financing) is pie in the sky is mistaken."
  
The proof is in the pudding -- be prepared to put your money where your mouth is. Here is a challenge for you, the expert: Get a verifiable quote from ANY dealer in the United States for $10k off the MSPR + the low rate APR option. Email me the dealer name so I too, using my email can get the same quote. It must also be verified with a phone call to the person who sent you the quote. If it's true and verified, I will buy the Ridgeline on the spot.
  
I'll be waiting...
  
The truth is you're going to say, "I don't have to prove it" but you the expert knows it can be done. Not only will you not provide proof but you'll also try to disparage me for calling on to the wool.
#693 of 795
Re: I finally bought!! [jfritsch] by sbddrj
Aug 01, 2008 (4:58 pm)
Reply

Replying to: jfritsch (Jul 31, 2008 1:41 pm)

It is funny seeing a dealer on here trying to dispell what others are saying about prices for a Ridgline. Just shows how depserate they are, and how much time they have on their hands becuase of decreasing car sales. The fact is the sales figures for the Ridgline were down 41% for June 08 and now down 47% for July 08. They are going to have to provide some larger incentives to dealers so the can move their inventory. I think $10,000 off MSRP is realistic, and taking into consideration like you are saying that the consumer is really the one that will take the hit in resale value, it is not an unrealistic expectation on the consumer's side. mplshondadlr tries to invoke fear by saying that if you wait thinking you can buy lower later, then you will miss the boat. The trend is down for the past few months for Ridgline sales, and I doubt the rest of the year is going to buck that trend. With back-to-school coming up and then the holiday season, and the fact we are in a recession, who is going to be buying new cars? Not many can afford it. Gas prices are still through the roof, and will continue for years to come. Even if we start new drilling, it is going to be 5-10 years before we see realize the benifits. You would be dumb to jump on the current incentives, especially when they are going to have to ultimately raise the incentives to move inventory, especially on their gas-guzzling Ridgline. I will sit on the sidelines and wait myself, and I would not buy a Ridgleine for more than $10,000 off MSRP, especially if you want to limit your downside on resale value. The problem is that Honda always give "secret" dealer incentives to protect their image and they will say to protect consumers from decreasing resale values. But, would they secretly pass those incentives to you if you signed an agreement not to disclose them? No, they would never tell you if you did not read this board and others and find out about them off others' experiences. That is the risk of buying right now. More secret dealer incentives are going to have to be worked to move inventory, and you don't want to be the one who finds out about them on one of these boards when you thought you just got a good deal, and little did you know you are now thousands of dollars more upside down than you expected. Buying a car is never an investment, but you have to limit your losses. I heard a radion add while in Atlanta last weekend of a dealer offering the $4500 dealer incentive plus 0% for 60 months for Pilots and Ridgelines. That tells me there are more incentives out there that are not being disclosed. It is supply and demand, and they hate it when the ball is in the consumer's court, which it most certaintly is now. I hate to see a company lose money, as it puts Americans out of work, because ultimately it will be the workers that take the hit, not the company or the bigtime executives, but why would I buy a car right now and take part of that hit for the company?

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