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Honda Ridgeline Prices Paid and Buying Experience

796 messages,  Last post on Nov 10, 2009 at 6:21 PM

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What is this discussion about? Honda Ridgeline, Truck


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#682 of 796
Re: July Incentive Changes? [aspesisteve] by tbone0103
Jul 26, 2008 (6:38 pm)
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Replying to: aspesisteve (Jul 26, 2008 1:33 pm)

So i did some more shopping around this evening and went to a dealership where the sales manager offered to do whatever he needed to do to get me into the ridgeline I wanted.. he asked me where he needed to be and he offered up 25,000 and 24,500 on an RTL w/o any aftermarket packages. He did not have the color I wanted and had to get the color from another store or the port. only aftermarket things I want are the moonroof visor($139), window tint($340), & door edge guards(120).... i have good credit 730-750 range..... Any idea if I could get 25,500 +TTL + 2.9% or less(according to some dealerships) financing??? Kind of have my cake and eat it to... but some of the sales guys seem pretty desperate.... Thoughts??
#683 of 796
Re: July Incentive Changes? [mplshondadlr] by bolivar
Jul 27, 2008 (12:12 am)
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Replying to: mplshondadlr (Jul 26, 2008 1:14 pm)

With the numbers you gave, I think $22,000 should buy that Ridgeline, which would give the dealer the holdback. He should sell it at this price, right?
#684 of 796
Re: July Incentive Changes? [mplshondadlr] by jfritsch
Jul 27, 2008 (6:21 am)
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Replying to: mplshondadlr (Jul 26, 2008 1:14 pm)

This is laughable. Published invoice figures for many autos have been nominal figures for many years. This is especially true for the last few years on trucks. Trying to take a calculator and determine dealer cost is silly because you don't know their cost. Honda is especially notorious for advertised and unadvertised dealer incentives (no factory to consumer rebates at all).
 
Many are purchasing Ridgelines from dealers used for under kbb *trade in* (not dealer retail) price. A year or so ago a 1 yr old Pilot or RL could be traded for around 10k less than original msrp. You may be lucky now to trade for 14k off msrp. The Ridgeline usually sold in july-august for 6000 off msrp. (a bit more for the higher trims) 10k off now with the market miserable is not unreasonable.
 
Your target should be around 8k off plus good financing or close to 10k or more."
  
WOW - talk about setting an unrealistic expectation. Do you think there is a dealer in the world willing to take and actual $2000.00 - $3000.00 or greater loss to sell someone a car? Thats not to say that there aren't dealers out there willing to loss $250 - $500 real dollars, but $2000 - $3000 to sell a car? From a business standpoint, that makes ZERO sense.
  
I'm talking real world dollars here:
2008 Ridgeline RTX
$29135.00 MSRP
$26449.00 Dealer Invoice
-$855.00 Dealer hold back (2% HTB + 1% fixed cost adjustment)
-$4500.00 NON-sub vented dealer cash
=$21094.00 ACTUAL DEALER INVESTMENT. Which is $8041.00 off of the MSRP.
  
If you take the sub vented rate then adjust the selling price to $23404.00 which is actual dealer investment. That is still $6541.00 off the MSRP.
  
I understand advocating fantastic prices for consumers -- but lets keep expectations equal to reasonable value.
#685 of 796
Re: July Incentive Changes? [bolivar] by mplshondadlr
Jul 28, 2008 (1:55 pm)
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Replying to: bolivar (Jul 27, 2008 12:12 am)

If they don't sell you a Ridgeline RTX for $22K plus TT&L -- they're a fool. For the record our dealership is selling the Ridgeline RTX $22150.00 plus TT&L.
 
Dont listen to other people, you can not get $10000 off the MSRP. If you hold out for that kinda pricing, you'll be a forever shopper, never a buyer.
#686 of 796
Re: July Incentive Changes? [mplshondadlr] by jfritsch
Jul 28, 2008 (2:16 pm)
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Replying to: mplshondadlr (Jul 28, 2008 1:55 pm)

The RTX seems to sell fairly well, with the hitch and all it seems to be a sweet spot. For the other trims, (including the low end RT) getting the bids end of month and holding out may surprise you. You do want 10k off the RTL, Possibly the RTS and the navi if you can get it. (the navi models seem to sell out soon) You may not get iti in your area but the concept that 10k off (especially including favorable financing) is pie in the sky is mistaken.
 
If they don't sell you a Ridgeline RTX for $22K plus TT&L -- they're a fool. For the record our dealership is selling the Ridgeline RTX $22150.00 plus TT&L.
  
Dont listen to other people, you can not get $10000 off the MSRP. If you hold out for that kinda pricing, you'll be a forever shopper, never a buyer.
#687 of 796
Re: July Incentive Changes? [jfritsch] by mplshondadlr
Jul 28, 2008 (2:35 pm)
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Replying to: jfritsch (Jul 28, 2008 2:16 pm)

"You may not get iti in your area but the concept that 10k off (especially including favorable financing) is pie in the sky is mistaken."
 
The proof is in the pudding -- be prepared to put your money where your mouth is. Here is a challenge for you, the expert: Get a verifiable quote from ANY dealer in the United States for $10k off the MSPR + the low rate APR option. Email me the dealer name so I too, using my email can get the same quote. It must also be verified with a phone call to the person who sent you the quote. If it's true and verified, I will buy the Ridgeline on the spot.
 
I'll be waiting...
 
The truth is you're going to say, "I don't have to prove it" but you the expert knows it can be done. Not only will you not provide proof but you'll also try to disparage me for calling on to the wool.
#688 of 796
Re: July Incentive Changes? [mplshondadlr] by aspesisteve
Jul 29, 2008 (8:45 am)
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Replying to: mplshondadlr (Jul 28, 2008 2:35 pm)

wheter or not it's possible to get $10k off MSRP on a new Ridgeline, you'd have to admit that the pricing process that is deeply ingrained in the car industry makes anything seem possible.
 
There's a great deal of mistrust between buyer and seller here. I think coming to a price for real estate is easier than it is for an auto.
 
I can't think of another purchase that causes more haggling that a new car purchase.
#689 of 796
Re: July Incentive Changes? [aspesisteve] by mplshondadlr
Jul 29, 2008 (10:00 am)
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Replying to: aspesisteve (Jul 29, 2008 8:45 am)

"wheter or not it's possible to get $10k off MSRP on a new Ridgeline, you'd have to admit that the pricing process that is deeply ingrained in the car industry makes anything seem possible."
 
...
 
"I can't think of another purchase that causes more haggling that a new car purchase."

 
Which is the reason boards like this exist. In todays day and age all of the information is out there. There are several free resources available 24/7 on the internet that helps to cut through all of the B.S. These resources help the consumer confirm not only an actual dealer cost but also help to confirm if the buyer is getting a good deal, or if they should just walk away.
 
The downside, is when a consumer see's a price on a pricing board that is impossible to attain, which in the long run makes the whole purchase upsetting and more troublesome then it should be.
 
I have delt with more then one reader of this very board who says something along the line of, 'I saw there was a guy in Carmel, CA. who posted that he bought this same Honda for $XXXXXX so I expect the same price.' Meanwhile, that consumer forgets to mention that 30 other people on this board post a price paid much higher then this one poster who may or may not have actually paid the low price he said he did. As a dealer, it's no fun to tell someone NO. Afterall, we get paid when we sell cars and were it up to us, we would sell EVERYONE a car.
 
Just my .02
#690 of 796
I finally bought!! by tbone0103
Jul 29, 2008 (7:15 pm)
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Just an FYI... Monday, I bought a 2008 Formal Black RTL w/o nav., w/ leather, cargo tray, window tint, moonroof visor, pin stripes, door edge protectors, wheel locks,, mud guards, for $26,099 + TTL came to 27,541.... I think that is a pretty good deal..... about 9000 off MSRP for the basic RTL w/ no dealer packages... Any thoughts?
#691 of 796
Re: I finally bought!! [tbone0103] by mplshondadlr
Jul 30, 2008 (6:29 am)
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Replying to: tbone0103 (Jul 29, 2008 7:15 pm)

Thats a great price. The RTL comes with tinted windows standard.
The MSRP is $33725.00
Invoice is $30796.00
minus $4500.00 dealer cash
minus cost of accessories $529.00 (MN prices installed)
 
= You bought the Ridgeline for $529.00 UNDER invoice - About $8000.00 off MSRP.

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