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Hyundai Accent

598 messages,  Last post on Sep 30, 2009 at 4:15 AM

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What is this discussion about? Hyundai Accent, Coupe, Hatchback


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#293 of 598
I finally pulled the trigger, but not Accent..... by phill1
Mar 24, 2006 (2:09 pm)
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After following this Blog on the 06 Accent since late last Summer (05) an eagerly awaiting the Fall release of the 06 Accent which debuted very uneventfully late Dec. 05 with one or two vehicles per dealer, I finally pulled the trigger an bought an 06 Hyundia, but NOT an Accent. Drove an Accent and after drove an 06 Sonata with I4. Both had similiar safety equiptment and automatic transmission. The GLS Sonata had a power sun roof unavailable on the Accent and a much larger and more powerful 2.4 liter I4 engine vs the 1.6 I4 in the Accent. Highway m.p.g. was listed at 36 for the Accent and 33 m.p.g. for the Sonata. The difference in comfort, acceleration, handling, was well worth the 3 m.p.g. hit along with the total luxury experience the Sonata afforded. The Sonata ran just under $17,000. plus tax, title, tags which included all available rebates with exception of no loyalty, recent college grad, or active military. The Accent would have cost just $2500. less with NO power sunroof. I know one does`nt buy a vehicle on a price per pound basis like cheese or cold cuts BUT, you get soooo much more car for so little more, to me its a no brainer. Only had it a week so far, but its a great car. Check the Sonata out before deciding on that cute little Flintstone car.
#294 of 598
Re: I finally pulled the trigger, but not Accent..... [phill1] by backy
Mar 24, 2006 (5:08 pm)
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Replying to: phill1 (Mar 24, 2006 2:09 pm)

Congrats on your new car. I understand where you are coming from--the Sonata is a lot of car for the money. Then there's the car in between the Accent and Sonata, the Elantra--a lot of car for the dollar there too. I think Hyundai moved the price up too much, too quickly on the Accent.
#295 of 598
Re: Versa Pricing vs Accent [backy] by delta4
Mar 24, 2006 (5:38 pm)
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Replying to: backy (Mar 23, 2006 6:50 am)

"Not quite sure what you mean by "pricing and packaging smartly well ahead of the Fit." As I read the numbers, there is only a few hundred dollars difference in price for similarly-equipped cars." - backy
 
I'm puzzled by this comment. In this segment where profits are squeezed, a few hundreds dollars here and there adds up. Also considering that Hyundai now has a $1k rebate on Accent, positions the Accent as the value leader overall. If Honda intends to offer a matching rebate to counter Hyundai's Accent then the Honda Fit will definitely come out ahead in terms overall pricing/packaging.
 
There is no doubt that Accent wins the price/value contest based on the numbers.
#296 of 598
Re: Versa Pricing vs Accent [delta4] by backy
Mar 25, 2006 (7:28 am)
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Replying to: delta4 (Mar 24, 2006 5:38 pm)

Sure, a few hundred dollars adds up--but does it put the Accent's pricing "smartly well ahead of the Fit"? Also, I thought we were talking about comparing list prices, not special offers which come and go like the wind. The intangible is out-the-door price. I do expect Hyundai dealers to be more willing to deal on Accents than Honda dealers will on Fits, at least while the Fit is a new model in the U.S. But for now, we have no data comparing out-the-door pricing of Fits and Accents so it's a little hard to make a comparison there.
 
As for value, that is not just measured by list prices. For example, what if Fits are snapped up off dealer lots at full MSRP as fast as they can be delivered while discounted/rebated Accents sit? What does that say about the public's perception of value?
 
I still don't understand your comment about the Accent being well ahead of the Fit in packaging.
#297 of 598
Re: Versa Pricing vs Accent [backy] by delta4
Mar 25, 2006 (9:12 am)
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Replying to: backy (Mar 25, 2006 7:28 am)

The Accent is well ahead of the fit in packaging and pricing based on the target demographics for this segment, who are early first time buyers or new car buyers on a tight budget. The starting price of the 3 door Accent is around $10,995. The Accent 4dr begins at 12,455. Both vehicles are equipped with std front/side/curtain air bags and ABS. Extras are a/c and power package. This keeps the initial price down and therefore allows Hyundai to keep Accent's pricing elastic if not more flexible and aggressive. From a marketing/packaging standpoint this is a smart move. It allows more buyers flexibility to "build" their own car.
 
However this last point should be obvious. Additionally, you mentioned that rebates are not the last word on value. So why do manufacturer's including Honda offer them? No one knows how the Fit will compete against the Accent. No one knows whether Honda will be able to maintain margins on the Fit.
 
Honda recently slowed production of their much ballyhooed Ridgeline. At last count it had 53 to 72 day supply on dealer lots. Honda To Cut Production Of Slow Selling Ridgeline
#298 of 598
Re: Versa Pricing vs Accent [delta4] by backy
Mar 25, 2006 (11:40 am)
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Replying to: delta4 (Mar 25, 2006 9:12 am)

Well, IMO the Ridgeline is an ugly, poor excuse for a truck--that may be why it's not meeting sales expectations. But it has nothing to do with the Accent vs. Fit discussion, does it?
 
I thought by "packaging" you were referring to the packaging of the car itself, not how options are packaged. It is true that the Accent starts at a lower price and has more option packages available. But this is an advantage only for people who want the stripped models. I have yet to see a '06 Accent on the lot w/o A/C--and I'm in Minnesota! So making A/C optional may cut the advertised price of the car but not the real price. For people like me who want all the safety features (including ABS and side bags/curtains) and power windows & locks, the Fit's packaging is better. And it doesn't force me to get options I don't want (like alloys) by throwing them into one huge package rather than offering them separately. (I notice Hyundai is tweaking the packaging on the Accent for 2007 though.)
 
To my knowledge, Honda has not offered direct-to-consumer rebates in the past few years on any of its cars. I doubt they will need to resort to rebates for a car like the Fit that will be priced about the same as its Korean competitors and available in small numbers.
#299 of 598
I doubt that Honda by iluvmysephia1
Mar 25, 2006 (12:56 pm)
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will need to offer rebates on the new Fit. It seems to be generating tons of interest and Honda will probably not be able to produce enough of them to fulfill all American orders for them.
 
They are already such a nice price, the first Honda's since the tiny Hondacar of the late 70's that is reasonably priced, IMO. I will even take a short gander at them.
#300 of 598
Re: I doubt that Honda [iluvmysephia1] by joe97
Mar 25, 2006 (1:15 pm)
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Replying to: iluvmysephia1 (Mar 25, 2006 12:56 pm)

I wish Honda would have waited to bring the next-gen Fit to the NA market. The current one is already a few years old; and dated judging by some of the items on board. Anyway, I disgress. Let's get back to the Accent
#301 of 598
Re: Versa Pricing vs Accent [backy] by delta4
Mar 25, 2006 (5:24 pm)
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Replying to: backy (Mar 25, 2006 11:40 am)

"Well, IMO the Ridgeline is an ugly, poor excuse for a truck--that may be why it's not meeting sales expectations. But it has nothing to do with the Accent vs. Fit discussion, does it?"
 
The example regarding the Ridgeline was a comparative one. Note that when the Ridgeline was first introduced how much "media-citement" was stirred as well as consumer interest. This is a vehicle that was heavily promoted as well.
 
The Accent will do well within its segment due to its packaging/pricing and aggressive factory incentives. although I believe that the Fit is going to generate sales they are going to have discount to maintain numbers. Repeating: This is an extremely competitive segment and buyers are both price sensitive and value conscious. Looking at the overall strategy of Hyundai's Accent they have adjusted the dynamics of this car to meet the competition head-on.
 
One last, Honda does indeed resort to "rebates" they are known as reverse-rebates where they offer special finance deals and dealer incentives. However back on topic with the Accent.
#302 of 598
Re: Versa Pricing vs Accent [delta4] by backy
Mar 25, 2006 (8:30 pm)
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Replying to: delta4 (Mar 25, 2006 5:24 pm)

I think the Ridgeline is a poor example. The Fit is already a proven seller around the world, e.g. the #1 seller in Japan and very popular in Europe and throughout the rest of Asia also. And it is not a new market for Honda, as was the Ridgeline--it is actually re-introducing a car to a market that Honda owned not too many years ago.
 
I think it is inaccurate terminology to call special finance deals "rebates." They are not rebates of any sort but subsidies for financing programs. There are also manufacturer-to-dealer incentives. But generally when one thinks of rebates, it is the manufacturer-to-consumer type--like the $1000 Hyundai just started offering on the Accent after cries from dealers that the car was overpriced for its market.

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