Last post on Oct 20, 2013 at 6:24 AM
You are in the Hyundai Azera
What is this discussion about?
Hyundai Azera, Sedan
Jul 19, 2005 (1:24 am)
bwia, where did you hear about the rwd sedan competing with the a6 and m45?
choe, where did you hear about the rwd being larger than the sonata but smaller than the azera?
Personally, I think the first is more likely. Positioning a vehicle which is smaller than an Azera,larger than a Sonata yet pricing it higher than an Azera would be disasterous, in my opinion. Even with the Sonata and the Azera, the line between them are very thin and the higher model Sonata's will probably compete with the lower model Azera's. This is similar to the Camry-Avalon and Accord-TL relationship.
Also, from the best of my knowledge, the RWD sedan will be the next generation Korean-market Equus sedan, which is a large model with a 4.5 V8.
I do hope they create a luxury brand - soon - but after 2010. 2010 is the year Hyundai wants to sell 1 million vehicles. Only if they have met this goal should they pursue another division.
#148 of 4303 Sandpaper
Jul 19, 2005 (8:58 pm)
rumor came out of korean auto mag, spy
btw the 9th vehicle if it will come out, would be a 2008-2009 vehicle, and will not be the next equus. If you think about it, there is no way hyundai has that sort of reputation by 2008 to be able to sell say a 40-50 grand car much like the 7 series or A8, which ultimately what the equus is in korea. Even 5 grand cheaper or so, it would not be smart. A reputation like that takes a long time to build.
What hyundai though wants to aim for is a car of the size of the bmw 5 series, priced just above the azera that will be competatively priced(bmw 3 price for a bmw5). I think personally that is a great idea, and i don't understand your rebuttal of why it wouldn't work. It would be gloriously luxurious, and try hard to compete for a spot in the market(why get a TL when you can get a bigger and cheaper RWD car)
A accord-TL , accord-avalon makes dearly no sense beacuse in hyundais case, it would be more like altima - M45, which there is a thick line of differences.
If this new luxury division is successful then like you said the equus would come in.
#149 of 4303 Azera movie clip
Jul 20, 2005 (7:53 pm)
#150 of 4303 I drove Azera (Grandeur)
Jul 20, 2005 (8:59 pm)
I just came back from vacation from Korea, and had the opportunity to spend 3 weeks in an Azera. First impression: wow, impressive car. The interior is huge, and very comfortable. Rear seat has a fold down center console with controls for seat heater, radio/DVD/TV/Navi control, and something else... I think.. I can't remember. Front seats are VERY comfortable, and the front dash had a screen for DVD/TV/radio/navigation. There is also hands free telephone in the car. (the car has its own number). There is also a plug hole for connecting cell phones to the car. The car ride was extremely quiet and smooth...a la Lexus...and the car accelerates with power and smoothness. there was dual chrome exhausts, HID, turn markers on side view mirrors. Looks alot better in person than what the pictures show. If it really sells for $30k, it is a steal. Since its still pretty new in korea, the car was getting ALOT admiring looks from strangers, and there were many instances where they came over to talk about the car.
sorry about my rambling... i'm still jet-lagged and tired.
#151 of 4303 Re: I drove Azera (Grandeur) [plasmid4]
Jul 21, 2005 (8:55 am)
plasmid4, very good report. It seems Hyundai has a hit on its hands. In terms of pricing, is the Grandeur competively priced in Korea? What would that translate to in the U.S?
One more question, what about the NHV and fit and finish is it Lexus like? Once again thanks for feeding our anticipation. I have never been at a Hyundai dealership but hope dealers will treat Azera customers attentively providing with loaners etc.
#152 of 4303 Re: I drove Azera (Grandeur) [bwia]
Jul 21, 2005 (12:39 pm)
Price I'm not sure... elsewhere in an earlier post someone posted a link to a korean site that did have a price on it in korean Won... I think it said around W36000000... which i think translates to around 36k dollars. But i think that price is for the base car, so the one I rode in (larger engine, fully loaded) prob. costs more than 40k dollars. I dont know what NHV stands for... but fit and finish is absolutely solid. I've driven and rode in several MB and Lexus and BMWs.. and I'd say the car's fit and finish was just as good as those cars. Honestly, I was never a hyundai fan until I saw this car.
Only one negative to the car is that there is a bit too much plastic up in the front dash... kinda like the new MB M-class's dash... all that plastic. But that is nit-picking, because overall i like the interior of the car.
#153 of 4303 Re: I drove Azera (Grandeur) [plasmid4]
Jul 21, 2005 (1:32 pm)
Sorry about that plasmid4, "NHV" stands for Noise, Harshness and Vibration.
I was concerned more about wind noise though, due to glass thickness or lack thereof. Many factors can contribute to harshness including, shocks, springs and wheels. The size of the engine contributes to vibration, but since the Azera is equipped with a 3.8-litre V-6 engine and (presumably) use sound deadening material in the engine compartment, I think negative vibration should be minimal.
Once again great report!
#155 of 4303 Updated pics on Korean Website
Jul 23, 2005 (3:06 am)
Remember how the Korean version of Azera (Grandeur) looked a little
different from the front?
I went to www.hyundai-motor.com and it seems they changed it to the
version we'll see in the states.
Let me show you how I did it. It's much easier than it sounds.
You'll need Macromedia Flash player for this.
1. click here first.
2. See the large picture? (That's Azera, BTW) At left bottom, it says
"showroom" in English.
3. Move the mouse to it (no clicking), then the menu appears(not a pop-up).
4. Under "passenger cars", you'll see "Grandeur." Click that.
5. A pop-up opens and menu on the left is actually in English.
(maybe it's just me, but you might need to click the "grandeur" on top left corner
of the pop-up window the first time - figuring this out took me a while. )
6. Click the menus (especially exterior and interior) and play around. Of course
you won't understand Korean explanations (or whatever they are), but they've
got good number of quality pics.
NOTE: In "exterior" page, they have rear views separately. Click Korean letters
right above the right arrow sign (bottom right), it'll take you to rear views.
ALSO, the "color & line up" page takes a while to load.
LASTLY, they must be using Sonata engines for Korean version of the Azera.
(Maybe you knew that already)
That's it~ Enjoy.
P.S. You can take the same steps to look at other models. Just choose a
different model on step 4. I'm impressed with more upscale looking Sonata,
so check that out if you're interested.
#156 of 4303 Re: I drove Azera (Grandeur) [plasmid4]
Jul 25, 2005 (9:51 am)
nop~!!! 1030won = 1dollar, so 36000000won = 34951dollar, but it contains 8% special tax, 3% else tax and 10% sell tax,, so 22% tax,,, well,, it's price is under 30k,