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Future Crown Vic and Grand Marquis

152 messages, Last post on Jun 07, 2008 at 4:54 PM
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Replying to: ionosphere1 (Dec 17, 2007 12:31 pm) I'm with you, I too hope Ford doesn't abandon this type of car. But it doesn't look good for the Crown Victoria/Grand Marquis/Town Car. Ford has decided to let them soldier on unchanged at least through 2009, but beyond that is not real clear. It seems most likely that they will be discontinued after that. There is a high probability that Ford will return to the large U. S. rwd market later with a version of their Australian rwd platform, which will probably (hopefully) be a world-class competitor. That's good and well, but it appears that Ford may abandon that market for 2 or 3 years while they prepare their replacements. That, I think is where they would be making a big mistake. A significant face-lift, a mild re-engineering, and a nice powertrain massaging for the 2009 model would allow this trio to soldier on for another 3 or 4 years. Ford could get a nice up-tic in sales and defend their dominance of this market segment for a relatively small price, while buying the time needed to prepare the world-class competitive replacements they will ultimately need for long term viability. Hopefully someone at Ford is listening to people like us and doesn't abandon this type of car. So unfortunately, you may have to plan on keeping your '08 Grand Marquis LS for a pretty long time. I know you're gonna love it, so that's not gonna be a bad thing. I wish you lots of luck with your new geezer's car: sorry, I mean youngster's car.
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Replying to: peetiedog (Dec 19, 2007 9:36 pm)
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| Also, the dealer required me give a $3,000 non-refundable deposit, because he said the color I picked, Norsea Blue, that he would not be able to sell it if I changed my mind. Wonder if that's really true? Why would this color make the car unsellable? | |
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Norsea Blue is awfully close to Nausea Blue???... |
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Replying to: peetiedog (Dec 19, 2007 9:36 pm) My question is have any of the lovers of these cars driven a new Taurus or Sable? I can't speak to the durability but I think you would find the Taurus/Sable to have a more comfortable and quieter ride, more rear seat room, better driving dynamics, better visability, stronger performance and better fuel economy, while taking up about a foot less garage space. |
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Replying to: ionosphere1 (Dec 20, 2007 8:04 am) As far as doing some minor improvements, I think it should go beyond just adding back-up sensors and an updated dashboard. For 2009 model they should make some substantial improvements, like a significant facelift (front of the A-pillar & rear of the C-pillar), maybe even new door skins, definately update the interior and dashboard (maybe add a Nav System & improved seating), and definitely some re-engineering (improved suspension, increased horsepower & torque, etc), and then add some more goodies (like memory seats, heated & cooled seats, Sirius radio and dual-zone climate control). Move the big Merc Cruiser a little more up-town. Make the car more of a Buick competitor. It doesn't have to be a total re-design, but give it some changes one can easily detect. Even old geezers and us near geezers like toys and luxury, and shouldn't have to defect to Chrysler, Buick, or Toyota (Avalon) to get it. Make the car look like a new car and give it a nice bump uptown, and a lot of people will trade their old big Merc's in for a new one. These are the kind of changes Ford could do for just a few thousand dollars per car. They could even pack in a little extra profit margin (into what are already profitable cars) and reduce incentives by a couple thousand dollars, which would make it more than economically feasible and attractive for them. These steps would give them a great stop gap car that can soldier on for another 3 or 4 years, until they can come up with a suitable world-class competitor. I'm sure sales would bump at least 25 - 50%, once again IF the car were done right. There are a lot of people out there who have 3 to 7 year old, low mileage, above average Grand Marquis', who are not willing to trade-in perfectly good cars in for another one that's no different than their current one. But give them a car that looks like a NEW car, and WHAM!, you got their attention and their open checkbooks. A person will bump from a $31/$32k car to a nicer, newer, $35/$36k new car, IF you give them a significant upgrade. Of course that means they would have to do an equivalent upgrade to the Town Car as well. But then I'm not sure Ford can handle that kind of success. Someone up in the Dearborne Ivory Tower is committed to the death of these venerable old buggies. Sorta like when they tried to kill the Mustang and replace it with the Probe, all the Mustang enthusiasts were up in arms; even Ford couldn't ignore how stupid that move was, no matter how blind they were. The worse part is that Ford can't seem to learn from their past mistakes, they just keep shooting themselves in the foot and choosing to roll down the 'Suicide Hill' to extinction. It seems the only reason they're still here is because they occasionally screw up and produce a winner. And that's too bad, because my whole family was and is a Ford family. Until recently, defection to another automaker was treason. And the worse part of that is, in my heart of hearts, I still want them to succeed. I hope somebody up there in the Dearborne Ivory Tower wakes up, and soon. Because if Ford dies, a little part of me dies with them. Anyway. Good luck to you Ionosphere1, I wish you the best with your new Grand Marquis. Pass on the good news every chance you get, to all who will listen. |
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You seem to be quite knowledgeable. The salesman told me that when they receive an invoice for the car, that it would be about 2 weeks from then that they would get the car and he would call me when he gets the invoice. There is an item on the printout they gave me that I didn't notice until I got home. Something called LMDA Assessment for $700. Looking online, it appears to be some non-negiotiable fee related to advertising? Do you know about this $700 fee they tacked on? If it does have to do with advertising, then it is a ripoff, as Ford DOES NOT ADVERTISE the Grand Marquis. If Ford were to make big improvements for 2009, I would be jealous, as it won't help me.
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There are a lot of people out there who have 3 to 7 year old, low mileage, above average Grand Marquis', who are not willing to trade-in perfectly good cars in for another one that's no different than their current one. But give them a car that looks like a NEW car, and WHAM!, you got their attention and their open checkbooks. Your statement applies to Town Car owners as well. If Jaguar had a dealer here, I would have purchased an XJ8 in 2004. Now, I'm considering an XJ8L, but still the nearest Jag dealer is in the next state. Saw a photo of a "new" proto type Town Car with suicide doors & I liked it a lot.
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Replying to: ionosphere1 (Dec 21, 2007 7:31 am) As to the LMDA, what that means is Lincoln-Mercury Dealer Advertising association. Every brand of car has some sort of local or regional advertising association, and a dealer would be stupid not to be part of it. Once a part, the assessment is non-negotiable. They don't just run ads, sometimes they augment the manufacturer's national marketing programs with additional or different incentives designed especially for the needs of their local markets. It's sorta like "Buy a Ford Mustang convertible from any of your participating Miami (or Southern Florida) area Ford dealers, don't buy a Nissan or Chevy" type of adds. The 'dealer specific' adds are additional to that, and paid for by the dealer himself to say 'Buy your Mustang from Joe Blow Ford, not from John Doe Ford across town' type of ads. The 2 weeks to arrival from invoice date sounds about right for most American cars. I hate to say it, but I hope you end up jealous about the 2009 or 2010 models. If they make the significant changes I'd like to see them make, I'm going to trade my low mileage, pristine 2005 Lincoln Town Car Signature L in on a new one. If they don't make any significant changes, I'm gonna keep mine. I still can't believe that Ford deleted the Moon Roof, THX Sound, and Navigation System from the options list. Now how stupid is that? |
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Replying to: euphonium (Dec 21, 2007 10:49 am) The XJ8L is an extremely nice car. I've driven a number of XJs. The newer ones are much more reliable than the mid-late 90's vintage and older, and the 80's & early 90's vintage XJs could be a nightmare to own. Still no matter how good the car is now, I'd have a little trepidation about owning one if there was no dealer within at least 50-75 miles of me. But the Jag is one very sexy set of wheels, no doubt. Good Luck to you if you do get one. By the way, what state are you from, anyway. You say you saw a photo of a "new" Town Car with suicide doors? That one must have slipped past me. Tell me where you saw it, I'd love to go look at it and do a little research on it. If you have a link to it, please attach it. A while ago I saw some photo's on what was purported to be the possible reincarnation of the Lincoln Continental, and that had suicide doors. But that was pre-Mulally at Ford, and since that time a lot of stuff was axed and Ford changed product direction. I'm aware of the probability of Ford bringing their re-engineered Australian RWD platform over to the U.S., and the possibility of it being the replacement for the Panther (CV/GM/TC) platform. Keep in mind that Ford had to mortgage virtually every asset they own, just to get the meager resources they do have. Don't expect them to get too bold in their product approach. At least not until some of their new products coming on line hit pay dirt for them. The new Fusion/Milan/MKZ, the 500-Taurus/Montego-Sable, the Mustang variants. and the Edge/MKX have all been working better than they expected. A lot of the face lifted vehicles like the '08 Focus, the Escape/Mariner, and the Expedition/Navigator are doing very well. The coming new stuff like the Flex/MK?, the MKS, the all new F150, and the coming Hybrid Fusion/Milan & possibly MKZ should add a lot to the bottom line. Together they'd fund a lot of aggressive product offerings. In the meantime, a significant facelift for the CV/GM/TC, about the magnitude of the new Focus/Mariner/Navigator, would recharge that market segment and buy Ford the time they need to develop world class replacements. Facelifts only cost a fraction of a complete re-do, and these cars are already very profitable for Ford, this could not only buy them the time they need, it would make them even more profitable and protect a market segment they already own.
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