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Future Crown Vic and Grand Marquis

152 messages,  Last post on Jun 07, 2008 at 4:54 PM

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What is this discussion about? Ford Crown Victoria, Mercury Grand Marquis, Sedan


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#51 of 152
Re: As a feal fan of Ford.......... [euphonium] by pantherapardus
Dec 11, 2006 (10:30 am)
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Replying to: euphonium (Aug 21, 2006 8:31 am)

Demise of the RWD Ford's may be exaggerated. Sales of the CV and the GM are down is true and St. Thomas may not have a future. But my guess is that Ford will do something similar to GM with its Zeta body, making a new family of "modular" cars for the Mustang, CV, GM, Town Car and a host of other derivatives. The market is fragmenting and the chances of Ford hitting a new product to the bleachers don't look good. But hitting lots of singles does. My guess is this car, along with 280hp 3.5L V-6 and new versions of the 4.6 that musters up to 350hp will be out in 2011 as a 2012 model. In the mean time, I speculate only the CV and the GM to gravitate to a 117.4" wheelbase (from 116" as St Thomas I am told is unable to deal with 2 wheelbases its so inflexible) along with the town car which starts building along side them in 2008 and the addition of the 5.4L in at least the Police application as an option.
#52 of 152
Re: As a feal fan of Ford.......... [pantherapardus] by bigunit67
Dec 13, 2006 (7:15 pm)
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Replying to: pantherapardus (Dec 11, 2006 10:30 am)

Ford has simplified the lineup and offerings down to pare costs. Cost control is impt, but you don't recover your toe hold on pure cost strategy alone. Boldness is what saves you. It makes sense to me to invest in your most profitable car platform versus simply milking it for what it will bring.
 
Borrow from the research and development on the Escape hybrid and introduce a V-6 + Hybrid option for the CV....keep the 4.6 currently in usage...allow for a Marauder-style performance package with a 3-valve 4.6 engine that is already in the Explorer. Update the transmission with ones in the development pipeline. Change the styling from 'go-along' to more 'get out of my way'.
 
My point is, Do Something Bill Ford. Yes, I will argue it has many benefits to offer being just what it is. However, if you want the new, younger buyers to take note, a dash of 21st century appeal must be added to what is a solid 20th century-designed car if you want to save it...and the company that makes it, imho.
#53 of 152
Re: As a feal fan of Ford.......... [bigunit67] by hwyhobo
Dec 13, 2006 (10:58 pm)
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Replying to: bigunit67 (Dec 13, 2006 7:15 pm)

Borrow from the research and development on the Escape hybrid and introduce a V-6 + Hybrid option for the CV
 
Agreed. Everyone wants better fuel efficiency these days.
 
Change the styling from 'go-along' to more 'get out of my way' [...] if you want the new, younger buyers to take note, a dash of 21st century appeal must be added
 
Please, Bill Ford, don't do it. Younger buyers will not buy CV, and you will lose your base. Have we forgotten the "This is not your father's Oldsmobile" and the roaring success of that campaign? Always take care of your core buyers first. I love the styling of the CV and the GM (even more the one before the last GM "refresh"), I just want 3 things:
 
1a. Passthrough between the trunk and the interior for longer items
 - or even better -
1b. Wagon option
 - and of course -
2. Better fuel efficiency (how about a diesel compliant with all 50 states?)
#54 of 152
Re: As a feal fan of Ford.......... [hwyhobo] by bigunit67
Dec 15, 2006 (2:51 pm)
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Replying to: hwyhobo (Dec 13, 2006 10:58 pm)

I don't know hwyhobo...Diamler Chrysler conceived of and came out with the 300 platform, which cuts across many demographics and is a hit in mild V-6 and wild V-8 versions. CV and GM have a certain image that it might take a while to overcome to begin bringing in younger buyers, but I'm not advocating making them into smaller cars...just more modern. I just want them to begin using the excellent "canvas" that the platform provides and begin paiting more than just by the numbers.
#55 of 152
Re: As a feal fan of Ford.......... [bigunit67] by hwyhobo
Dec 17, 2006 (7:49 pm)
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Replying to: bigunit67 (Dec 15, 2006 2:51 pm)

I don't know hwyhobo...Diamler Chrysler conceived of and came out with the 300 platform, which cuts across many demographics and is a hit in mild V-6 and wild V-8 versions.
 
DaimlerChrysler reported CYTD sales in Nov 2006 of 127K 300s. Ford reported 110K CVs/GMs. Doesn't sound like much of a disparity, particularly considering the amount of advertising DC put into selling that vehicle compared to practically zero advertising from Ford. Crown Vic sells itself because it has established itself with its audience. If you undermine that target market in any way, you better be prepared to plonk a huge amount of money to gain new markets, and it is an iffy proposition.
 
Like I said, with such a following, it would be better to improve where it counts, and to expand its appeal, not change the base offer.
#56 of 152
Re: As a feal fan of Ford.......... [hwyhobo] by bigunit67
Dec 17, 2006 (10:36 pm)
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Replying to: hwyhobo (Dec 17, 2006 7:49 pm)

I'm not trying to argue with you at all, hwyhobo, but the 300 platform also encompasses the Dodge Charger and, essentially, the Dodge Magnum (along with the forthcoming Dodge Challenger). I have not looked up the numbers you quote, but I would imagine that the disparity is a bit larger when you make it all-inclusive.
 
Also, how many of the total of CV/GM sales include the (CV)number sold to govt, police, and taxi fleets? There is a Dodge Charger proposal out there for police depts, but it is just getting launched whereas we all know and fear the black-grilled CV in our rear-view mirrors
 
I respect the older drivers that own CV's and GM's (going by known demographics alone there) and like the notion of them continuing in the style and manner they currently are. That is their/your right. However, I have lived long enough to see my dad's historically favorite car, the Buick LeSabre, go from RWD to FWD to no drive. The scene changes no matter how much you love something.
 
I know the mods don't want us to get into repetitive discussions, and I don't want to get into tit for tat comebacks with you. I respect your position, but consider this: All I would like to do is to see Ford set out some goals whereby they creatively enhance the CV/GM and assure its continued survival (and renewal for that matter). I fear that if it is left totally alone, with what 5+ years in the car market means as far as tastes go, we could be on life support with it come 2011/2012. We'd be talking about a car that would have been updated once in 20 years at that point...a risk in today's auto world to say the least.
#57 of 152
Re: As a feal fan of Ford.......... [bigunit67] by hwyhobo
Dec 17, 2006 (11:08 pm)
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Replying to: bigunit67 (Dec 17, 2006 10:36 pm)

the 300 platform also encompasses the Dodge Charger and, essentially, the Dodge Magnum (along with the forthcoming Dodge Challenger).
 
Oh, but I agree completely. This is precisely my way of thinking as to how Ford should go. Expand the existing offer by adding a wagon and a sporty two-door (but please, no Marauder). I see then we are of one mind.
#58 of 152
Re: As a feal fan of Ford.......... [hwyhobo] by hwyhobo
Dec 18, 2006 (1:03 am)
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Replying to: hwyhobo (Dec 17, 2006 11:08 pm)

Okay, having thought about it for a while longer, I am not 100% sure about a sporty coupe the size of a Crown Vic with today's gas prices. Then again, if you look at the SUV monstrosities that many young people drive, I guess I don't know anymore.
#59 of 152
Die on the vine or change by corsicachevy
Dec 18, 2006 (1:33 pm)
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Ford has to do something to the Panther based cars or they will eventually get gobbled up by competition from Chrysler and maybe even the imports.
 
Here's my idea. First, pull the engine/transmission combo out of the Explorer and drop it in the Crown Victoria and Grand Marquis. The only modification would be slightly less aggressive cams which would drop the power down to about 280hp but pay dividens in terms of idle quality and drivablity. For the Town Car - an aluminum 5.4 3V Triton with 325hp. Its about time the Lincoln line was distinguishable (mechanically) from a run of the mill Ford.
 
Finally (and most importantly) make a serious commitment to improving the interiors. The F150/Montego interiors would be a nice starting point.
#60 of 152
Continued long life through creative destruction and renewal by bigunit67
Dec 18, 2006 (1:58 pm)
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We're not totally on the same page, hobo, but we do want to keep the car around a lot longer.
 
I think the platform allows for a lot of variety while keeping it true to its roots. A potential hybrid option, or two, a version basically like it is, and one with a higher performance option ala the Marauder (but not having a totally separate car line)....they all could be worked out along with a freshening and updating of the chassis that would maintain what traditional clients like and not have everyone under the age of 60 turn a blind eye towards it. Or so I hope/think.
 
We can ONLY hope Ford reads these threads and keeps up with what people are wanting. We may all disagree on the specifics, but change will be needed or we'll be waving good-bye to it one day soon I fear.

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