Last post on Sep 11, 2013 at 3:16 PM
You are in the Toyota FJ Cruiser
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Toyota FJ Cruiser, SUV
Nov 09, 2005 (11:57 am)
Toyota Targets Enthusiasts in Marketing Campaign for 2007 FJ Cruiser
Date Posted 11-08-2005
ATLANTA — Toyota kicked off its marketing campaign for the 2007 FJ Cruiser in the Mojave Desert following the SEMA show last week. It was the first of a series of events aimed at influential off-roaders, Inside Line has learned.
"We will do no TV advertising," said James Farley, Toyota Division vice president of marketing. "We will only focus on the enthusiast."
Farley said the company has hired "close to 50 off-road instructors" who will conduct a series of events throughout the country in the coming months as Toyota introduces the latest iteration of the roughneck FJ40 to a group of new consumers. The company is turning to over 30 Land Cruiser clubs in the U.S. to come up with participants for its FJ Cruiser off-road programs.
"Many people don't know what the FJ40 is," Farley said. "We'll spend all of our money establishing the FJ Cruiser's credibility as an off-road machine. We won't race [it] before we do rock crawling [and] mud and trail activities."
The 2007 FJ Cruiser goes on sale in February.
What this means to you: Toyota shows it understands the rule of the off-road: If you don't have authenticity, you don't have anything when it comes to vehicles like the FJ Cruiser.
#782 of 1889 Re: My Dad was at SEMA [abraindrainer]
Nov 09, 2005 (2:01 pm)
$25-29K seems likely. Low $20K's is too optimistic. Also Toyotas are never less than Nissans.. they are always $1-2K more .. It's just the way it's done. If The FJ came in at the same price as the Xterra then Nissan would have to lower the Xterra price.
Nov 09, 2005 (4:22 pm)
You have a point: Nissans sell at lower prices than comparable Toyotas. However, Xterra is arguably better value or more utility than the FJ: rear doors, interior size & storage space, etc. FJ will likely MSRP in the upper 20s but it will not sell there for any extended period of time. Furthermore, 4Runners are starting to sell in the upper 20s and they have much more content than the FJ.
#784 of 1889 White roof standard?
Nov 09, 2005 (8:48 pm)
"White roof will be standard on all FJ's"
Says who. I DONT WANT A WHITE ROOF, they better have an option for body color roof, and it better not cost a lot.
All black...OR All titanium.
Nov 09, 2005 (10:54 pm)
has anyone seen a picture of what the inside looks like with a manual tranny yet?
alternatively, are the only pictures of the FJ in all black the ones taken from a video and put on the autospies site?
#786 of 1889 Prior information indicates that the FJ with start at:
Nov 10, 2005 (4:18 pm)
approximately $20,000. Your expectations are too high for price. Look at the feature to price content that you are now seeing on the Scion models. Car prices are deflating in constant dollars.
Remember that the last Nissan 300Z costs almost $40,000 before they stopped importing it in the 90s. The new Z starts at $27,000.
I would bet that the base price of the new FJ will be $20,995.
Now if we could just get Toyota to change the name from the FJ to something else.
#787 of 1889 Re: Prior information indicates that the FJ with start at: [bpraxis]
Nov 10, 2005 (6:06 pm)
Let's hope Jim Farley will price them like they priced the Scions!
Nov 10, 2005 (9:00 pm)
seen the review MT gave the XTerra, this year's MT SUV of the year winner? FJ will have its work cut out for it to measure up! They talk about it being really great and fast on-road, in addition to having solid credentials offroad.
#789 of 1889 Re: has anyone [nippononly]
Nov 11, 2005 (10:33 am)
I read the article. Very persausive. Xterra is a great product, and Nissan does great marketing. The FJ may turn out to be a great product, but if Toyota sticks to a "grass-roots" marketing campaign, and dicks around with the pricing, it will never get close in sales. All other things being equal, (engine, off-road ability, towing capacity, mpg, etc.), I am leaning towards the Xterra - with full rear doors and selling below MSRP.
#790 of 1889 Re: manual [airsol]
Nov 11, 2005 (12:24 pm)
It is right there on pg 23 of auto Spies SEMA coverage.
I would like to know what is up with this veny or speaker in the compartment on top of the dash?