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Mitsubishi Eclipse - 2006 and Newer

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What is this discussion about? Mitsubishi Eclipse, Mitsubishi Eclipse Spyder, Convertible, Hatchback

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#41 of 400 . by wale_bate1 May 17, 2005 (10:58 am)
http://www.autoweek.com/news.cms?newsId=102344   Well, if I've got it wrong, then so does Autoweek!   Some say Schembri butted heads with the marketing department over how the Eclipse should be marketed. They say market studies showed the car should be aimed at men ages 25 to 40. But Schembri argued for courting baby boomers, too, they say.   But the most difficult problem for the marketing executives, sources say, was the Eclipse's advertising budget: a paltry $25 million.   That's when Mayer walked.   "Kevin went through torture fighting for the budget," one source says. "A $25 million budget won't launch that car."   Maybe they got it wrong; maybe someone decided to spend the cash after the fact. Are you by any chance an insider, modmit? It'd be nice to have some inside scoop here.   I'm extremely pleased that they decided to return to the 2G for styling cues. IMO, they never should have left. Just about everything else I'm reading on this generation, though, seems to evidence even more of the blood-thinning that happened with the 3G, even though I believe that car was underrated. Replies to this message: modifiedmitsu (May 19, 2005 3:24 pm)
#42 of 400 Re: . [wale_bate1] by modifiedmitsu May 19, 2005 (3:24 pm)
Replying to: wale_bate1 (May 17, 2005 10:58 am) I read that story too and according to everything I have been hearing, it is a smear campaign by a disgruntled ex-employee. Mitsubishi Motors replaced its primary Advertising Agency with the same company that has Pepsi as an account. Check out link title for the Press Releases from Today!
#43 of 400 new Eclipse looks great! by lngtonge18 May 25, 2005 (8:19 am)
I love the new styling of the Eclipse. A big improvement over the old one. It looks like its ready to pounce and has a masculine yet elegant profile. All the standard safety features is a nice plus as well, although I gotta wonder why they bothered with curtain airbags when they could have got by with a dual chamber seat-mounted bag and saved a little money. The point of curtain airbags is to protect front and rear seat passengers but the ones in the Eclipse only protect the front seat. Anyway, the design is very futuristic looking, the performance is high, and all the right options are available for the bling-bling crowd (except for nav, but I don't care about that). I think this car should sell well. And I can't wait to see the convertible! I bet it's gonna look sweet! I just hope they improve the rear seat legroom at least an inch or raise the front seats enough so you can get your feet under them. I can handle sitting in the current convertible's rear seat for short trips, but the foot space is so small and the front seats so low that I have to turn my feet at an uncomfortable angle in order to fit and I only wear a size 8 shoe. I hope they take this chance to improve on this problem. Replies to this message: pilotdog68 (May 27, 2005 8:39 am)
#44 of 400 I love it too... by lhess May 25, 2005 (12:23 pm)
My only concern with it is the fact that it's a front wheel drive (I am correct on that one??). I just traded an 01 Spyder Gt that was only 200 hps and the torque steer on it was a little tricky at times. What's the 263 gonna be like? Also, I agree with the space in the back seat. In my convertible, I would have preferred that they completely eliminate the back seat and use that space for extra leg room up front and cargo space. Since I was the one making the payments, I had the privilege of refusing to ride in the back seat. Still, I loved the car and am anticipating buying the 07 spyder when it hits the streets!! Replies to this message: dawn7 (May 25, 2005 8:17 pm) wale_bate1 (May 26, 2005 8:03 am)
#45 of 400 2006 ECLIPSE STOP SALE AND RECALL !!! BRAKE FAILURE by dawn7 May 25, 2005 (8:17 pm)
Replying to: lhess (May 25, 2005 12:23 pm) 2006 Eclipse Sales Halted Due to Brake Defect.   Mitsubishi has issued an "urgent notice of stop sale" on the redesigned 2006 Eclipse. The problem involves the vacuum brake booster, which could cause brake failure. Replies to this message: wale_bate1 (May 26, 2005 8:03 am)
#46 of 400 OH NO!! This is terrible news for Mitsu... by lhess May 26, 2005 (6:54 am)
this car has been the buzz for months. How long is this delay gonna last, any ideas?
#47 of 400 Re: 2006 ECLIPSE STOP SALE AND RECALL !!! BRAKE FAILURE [dawn7] by wale_bate1 May 26, 2005 (8:03 am)
Replying to: dawn7 (May 25, 2005 8:17 pm) Can you post a link, dawn7, because I can't find this on any of my usual industry sites?   I flub like that would be fatal.
#49 of 400 Re: . [wale_bate1] by gwitz May 26, 2005 (8:39 am)
Replying to: wale_bate1 (May 16, 2005 2:42 pm) I have to disagree...I would say that many people in the target market believe the sound system is a key feature of any vehicle they intend to buy. Lets face it, this car isn't for the baby boomers, nor is it for gen x...its all about gen y - and we want a full performance package...not just a high-reving car.   I think the design of this vehicle shows an excellent marketing blend that satisfies gen y's demand for futuristic lines and a full driving experience. As an owner of a G3 and an Endeavor, as well as an avid market researcher, I can say that Mitsu's N.America group has done extremely well in offering well balanced vehicles that meet the broadest needs of today's consumers. It may take time for the market to warm up to the new Mitsu, but if Corporate can keep it together, I believe their products will pull them through.   Bottom line, the G2 owners of yesterday are moving on and Mitsu is fulfilling the needs of a new clientele. So, why exactly would they just recreate the G2? To please those G2 owners (who are now older) that will pass it by to get a minivan? No...to snag a new, fresh market.
#50 of 400 . by wale_bate1 May 26, 2005 (8:59 am)
I'll have to take your word for it gwitz. Personally, I'd be a little disappointed if an entire generation really places more emphasis on a sound system than on driving!   I think there's a bottom line you may be missing, and I think Mitsu might be missing it too, and that's that tuners (the youth segment they'd most like to exploit) see the G2 as the ultimate expression of Mitsu's performance capability, and within that, it's the turbo AWD variants that draw the cash offers. There's a reason for that and it has zero to do with a stereo!   None of this is to infer that the car is not good, nor that it may in fact be a better car than the G3, but more of a boulevard cruiser and less of a sports car doesn't sound like a great plan to capture a younger audience to me. At least not with the model that's supposed to be your sport offering. If they want to sell to a crowd set on amenities, they could pull a Scion, and offer a menu of goodies to play with on some other model.   End all for me is I think this car will actually appeal to an older audience based on the larger size, larger engine, amenities and styling. I could be wrong; not that that's ever happened before. ;-}   Anyway, the initial reviews I've read are pretty good, which is a good thing, but I worry that rather than a class leader here, we've got yet another mid-pack offering that will achieve whatever numbers it can on price and incentives.

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