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Mitsubishi Eclipse - 2006 and Newer

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What is this discussion about? Mitsubishi Eclipse, Mitsubishi Eclipse Spyder, Convertible, Hatchback

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#31 of 400 Hyundai by chris65amg May 04, 2005 (2:20 pm)
It appears as though Mitsu is using the Hyundai strategy.
#32 of 400 I visited my mitsu dealer on Friday... by lhess May 10, 2005 (6:31 am)
the salesman there told me they are expecting 2 eclipses within the next few weeks. When they arrive, they have to sit in the showroom, no test drives and they can't sell them, until the official launch date. I can't wait to see one.
#33 of 400 . by wale_bate1 May 10, 2005 (8:05 am)
So it turns out the guy heading up the launch just walked off the job, possibly over micro-management from Japan, possibly over the budget limit of $25 million for the launch (typical major launches use up around $100 million in promotional revenue).   Not a good thing for the model that will, in all likelihood, mean life or death for Mitsu US. After seeing the pricing, I think the car has a shot, but it appears they will have to rely pretty much on word of mouth to make it fly. Replies to this message: rjlaero (May 10, 2005 1:50 pm)
#34 of 400 Re: . [wale_bate1] by rjlaero May 10, 2005 (1:50 pm)
Replying to: wale_bate1 (May 10, 2005 8:05 am) I still see Mitsu commercials all the time on TV. As much if not as more that other car companies.   Just goes to show you that you don't have to advertise the most to sell the most cars.   People spend as much time on the internet as they do watching TV nowadays, anyway. Interenet buzz can be more more effective than TV.
#35 of 400 . by wale_bate1 May 10, 2005 (6:26 pm)
I see 'em a lot less than I used to rjlaero!   That $25 million covers the entire budget, including print, web and PR junkets, so it's a telling figure in an overall strategy.   I agree that the advertising budget isn't the end equation, but Mitsu isn't selling much of anything these days (down 43% again!), and it's a fact that pulling ad dollars is a bad strategy when the chips are down. Fact. They need more visibility now than ever before, especially on the eve of the debut of their best-selling offering historically.   Even as a long-time Mitsu fan and patron, I have to say I don't think they'll be here next year if this intro doesn't fly. Replies to this message: modifiedmitsu (May 17, 2005 10:16 am)
#36 of 400 I think there may be some other issues... by lhess May 12, 2005 (6:32 am)
when I bought my 8 back in March at the Mazda/Mitsu dealer, my salesguy gave me some info on the new eclipse (I traded an eclipse spyder). It had a post card to send in for further info on the car and I sent it in. I have received nothing and that is really unusual. I've done that with various mitsu cars and they have always sent something right away. Surely they have their promo material printed at this point? Replies to this message: modifiedmitsu (May 16, 2005 7:32 am)
#37 of 400 06 Eclipse Launch by modifiedmitsu May 16, 2005 (7:25 am)
Mitsubishi dealerships will showcase the 2006 Eclipse beginning in late May, 2005. NO OFFICIAL PRICING HAS BEEN SET.      The new Eclipse is the fourth generation vehicle to wear the name, but the first-ever based on a platform designed and built expressly for the North American market      The Eclipse GS is equipped with a 2.4-liter engine with either a four-speed automatic or five-speed manual transmission (162 horsepower and 162 lbs.-ft. of torque), and the Eclipse GT comes standard with a 3.8-liter, 60-degree, SOHC V6 engine – also enhanced by the MIVEC system – that is ideally suited to provide brisk acceleration for spirited driving while maintaining efficient fuel economy. Rated at 263 horsepower at 5750 rpm, with peak torque of 260 lbs.-ft. at 4500 rpm. The engine’s intake and exhaust are tuned to achieve maximum torque early in the rev-range for strong acceleration the instant the throttle is engaged, almost regardless of engine speed. It comes equipped with a new six-speed manual or five-speed automatic with Sportronic™ mode. To increase driver- and front passenger room, the Eclipse’s height was increased by nearly two inches, to 53.5 inches (or 53.8 inches when equipped with optional 18-inch wheels and tires      The Eclipse’s exterior design makes a bold visual statement about the product and the person who owns it, distinguishing itself from the traditional, conservative or retro styling of segment competitors. The Eclipse’s athletic fender arches, wind tunnel-inspired front fascia and long, arching C-pillar help the Eclipse carve out its own unique style. In the interest of front passenger safety, all Eclipses are equipped with advanced front airbags, front seat mounted side-impact airbags and side curtain airbags.      The Eclipse’s optional premium audio system features 650-watt amplification with nine speakers including a 10-inch, long-throw subwoofer in a fiberglass reinforced acoustic suspension enclosure. The six-disc, in-dash CD changer also plays MP3 files. In addition to the usual bass, midrange, treble, fader and balance controls, the Eclipse’s advanced Digital Signal Processor (DSP) gives the user total control over the subwoofer “punch” level. It offers custom music genre equalizer settings and sound field image settings including: Normal, Stage, Live and Hall. The Rockford Fosgate system also offers an industry-first DSP sound setting memory function that allows users to configure all eight DSP settings and save them in six preset locations for their favorite CDs, artists, or music genres. Mike Modified Mitsu
#38 of 400 Re: I think there may be some other issues... [lhess] by modifiedmitsu May 16, 2005 (7:32 am)
Replying to: lhess (May 12, 2005 6:32 am) No materials related to the 06 Eclipse except a postcard preview have been sent or released to dealers as of May 15th. While the 06 Eclipse will debut on showroom floors in late May as a preview to the official retail launch which will happen in late June. Only high volume dealers are getting these vehicles during the first 30 day preview period.
#39 of 400 . by wale_bate1 May 16, 2005 (2:42 pm)
You know, there's a real problem when a key salient point of a supposed performance car is a fershlugginer subwoofer!   Who in Hades cares about the sound system? [rhetorical question]   You gotta be pretty hard up to go boulevarding with your rear window bouncing like a bass drum skin in the first place, but exactly what does that do for the driver?   It's heavier, taller and appears to boast a lower power to weight ratio than an Accord sedan.   I have been a devoted admirer of the G2 Eclipse in all its guises and had really hoped for a return to that kind of sport. I owned a G3 variant and was saddened that, do to the company's inability to market it well, update it appropriately, and style it with any degree of panache, that it remained an also-ran for its entire career; it deserved better and I thought they would learn. This is disappointing.   Subwoofer... Replies to this message: gwitz (May 26, 2005 8:39 am)
#40 of 400 Re: . [wale_bate1] by modifiedmitsu May 17, 2005 (10:16 am)
Replying to: wale_bate1 (May 10, 2005 6:26 pm) The information you have on their budget is wrong... They are spending very close to a $100 million dollars on the launch of the Eclipse and you will see an entirely different type of advertising campaign from Mitsubishi starting June 12th. Check out www.yahoo.com on June 12th.

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