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Sedans Lexus LS 460/460L Lexus LS 460/LS 460L Styling Impressions
3321 messages, Last post on Apr 22, 2007 at 12:29 PM
You are in the Lexus LS 460/460L Forum. Your Hosts are pat & karens
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When the LS is redesigned, it is to have 380+HP for a reason. It will have an 8-speed for a reason. It will grow in size for a reason. It will be better looking for a reason. I don't see a reason for giving the new car all of these attributes, and then not raising prices accordingly. This car is not being redesigned, it is being revolutionized! Toyota may be ignoring every other HELM (except Mercedes) on the market! They have made a killing with the LS, and they will price the Next LS so they will continue to. Toyota will win either way they go.  But selling 40-50k LS a year cheapens the car, to a point. Everyone knows it's an incredible car, but it's not precious and few. I want Lexus to actually reduce volume sales by increasing prices, and not go to 350-400k sales a year. Pricing the LS too low is counterproductive. You get numbers, but lose respect. Pandering to value market is......pandering!  How is Lexus growing and evolving? You can't just start making $150k cars. You have to grow and evolve into that. The LS is their best bridge to get where they want to go. If the 600hL is $100k, where does the LS460 stop? It would have to get to at least $85k! I want to see the LS460L priced at $70-85k, an the 600 from $90k-105k. DrFill
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Replying to: drfill (Aug 12, 2006 7:13 pm)
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So you believe the LWB will start at near $75k (with a minimum of options found on lots)? I guess I believe the rumor that the LS will start a shade over $60, but the ones found on lots will start right around $65k, and the LWB will approach $75k with a Ultra Lux option Pkg. I think a 25-30k sales volume should be the sales target, and if it exceeds that, prices are too low, and need adjustment. DrFill
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Replying to: drfill (Aug 13, 2006 9:17 am) |
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Replying to: atlas7 (Aug 11, 2006 12:45 pm) I hope Lexus doesn't lose the shine of their perfection model. They should never put a car on the road that hasn't been tested to exhaustion first. IF they do, they'll become just like everyone else, only less. |
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Like it or not, the LWB model, and the car in general, are nothing like the current car, and shouldn't be priced like it. It would only reinforce a class-down image that Lexus deserves to shake. If a buyer can't accept a $15k value over a comparable S550, those aren't the customers that Lexus needs. They just want somethin' for nothin'. Lexus can now sell the LS on size, features, looks, and power. A $25k lower price is no longer necessary! DrFill
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Replying to: drfill (Aug 13, 2006 10:57 am) |
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| As I pointed out in message #2288 I am actually an investor in TM. Lexus has made substantial inroads against MB,BMW,Audi with their policy of offering substantially more value. I believe very strongly that should continue. The largest German weekly, Der Spiegel, gave the GS450h a strong writeup on its performance, fuel efficiency and ultra low emissions. So performance hybrids are recognized and accepted. As I mentioned in message #2288, the LS600h should be marketed aggressively in Europe and the home market Japan, even if that means drastically limiting USA supplies. Since I'm interested in purchasing one that isn't good for me personally but as a part owner of TM that's the policy I hope they follow | |
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Replying to: idele (Aug 12, 2006 8:48 am) Imagine some body telling you to carry on same business practices as you were 20 years ago. Your company will be wiped out! Luxury is in the mind and to capture the essence of luxury a price based exclusivity is a must. There is no such thing as value-Luxury. Its an oxymoron created by morons. There will never be a luxury brand offering value-luxury. Look at what happened to Acura. They completely destroyed their brand by not properly differentiating their TSX, TL and RL lines. They also went from bottom-up and not from top-down like Lexus did. And now they have trouble selling RL. RL is not much longer and wider than TL. TL already provides customers with an excellent package so why would they go to RL? This is what they call improper positioning. In the same manner if Lexus continues to price LS 460 at E-class prices, it will be psychologically damaging. Luxury buyers will buy Lexus by the thousands and yes the model will bring in profits, but the brand will suffer dramatically. Lexus will forever remain a value proposition in their mind. To become a true luxury brand lexus should shun value-pricing, cut-rate pricing and price the LS 460 at least as much as Audi A8 +/- 1000$ at most. LS 460 SWB = 67-68$ LS 460 LWB: 71-72K$. The LS is not about lower costs and lower pricing. its about evolving the brand. If you feel onus is on germans to bring down their costs and price their cars lower then so be it. In the long run Lexus should maintain the technological edge and move from Audi to BMW pricing and then gun for the S-class itself. Remember, its meritocracy first and heritage after. No one cares who you were, but what you are today???
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I don't understand.  Did someone say the LS doesn't ride well? It doesn't handle as well as the Germans, but ride is different, and generally regarded as better in the Lexus! I'm sure the new S550 has as good a ride quality as the LS. But I don't think people are buying the S becuase it has great handling. The 7 handles better, and sells far less. Hopefully the Next LS will find the medium between the 7's handling and the S' computer-controlled ride. Something tells me when Lexus asks current customers for ways to make the LS better, cat-like handling isn't front and center. It's competent, but won't excite. Hopefully they can court new, younger buyers with a more dynamic personality. DrFill
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