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Future Vehicles Toyota Supra
298 messages, Last post on Mar 04, 2008 at 7:46 AM
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does anyone REALLY KNOW FOR SURE if toyota is bringing out the supra? if so is there going to be a convertible. the dealerships are tight lipped. am going to get a car this summer but am willing to wait if it REALLY IS COMING SOON. thanks
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Replying to: docim (Jun 19, 2006 1:37 pm) Even under a Lexus badge, I think a Supra-like car would still be a failure. Just look at all the past and present SC models - nice cars, but all failed miserably. As much as I like the Supra (I have owned two), I, and many other former owners, wouldn't be interested in buying a new one because of its impracticality. Performance sedans and crossover SUV are the future, not cramped sport coupes.
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Replying to: docim (Jun 19, 2006 1:37 pm) my parents just went to the toyota dealer about 2 weeks ago to purchase a new camry. while was talking to the guy who was processing our order, one thing led to another and he asked me to name all of the toyota models (he was trying to see how much i knew about the company since i had just asked him about jobs at the dealership). anyway, after i finished, he said that there would be one more, and that it would NOT be a lexus, in the near-future. of course, i could not get him to say much, but he would confirm that it would be a toyota, and that it would be "the new supra" (or something to that effect) now i do not know how soon "soon" means; from everthing i have seen and read i would not expect to see anything i showrooms for at the least another year...but toyota's definitely preparing something big |
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From product planning standpoint, after killing the MR2 and Cileca there is a big hole in the lineup. Toyota is actively challenging GM/F in every vehicle class including 1/2 ton and soon 3/4 and 1 ton class. It is really hard to beleive they will let this "hole"(sport RWD vehicle)unfilled for too long. Next fall will come the IS500 coupe, and that is a good time for lauch of a Toyota (lower cost) sports car base on the same IS/GS platform. If they will use the Supra name or not, it is hard to guess.
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Toyota to Revive Sports-Car Lineup Washington, DC - June 20, 2006: The AIADA newsletter reported that Toyota executives overseas say they are gearing up to revive the automaker's sports-car lineup, according to The Wall Street Journal. The new model "is going to be a global project, not one aimed at one region more than another," said Tokuo Fukuichi, a Toyota official from France. According to Shinzo Kobuki, Toyota managing officer in charge of development of hybrid systems, the company wants more sporty cars under its brand to compete with German luxury automakers such as Mercedes-Benz, Audi, and BMW. AutoChannel.com DrFill |
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Them to use the 1960's "GT" moniker (as in 5000GT for a 5.0 V8), or Supra, as these are Toyota's only credible entries in their history as premium sports cars. Also expect something next summer. DrFill |
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Replying to: sorter (Jun 20, 2006 4:59 pm) Isn't that what Scion is for?
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Replying to: samiam_68 (Jun 21, 2006 8:42 am) The hole in the lineup was for performance cars. Scion is an attempt to attract more first time buyers to Toyota (to reverse the trend of older and older folks buying Toyotas). As far as I'm concerned Scion doesn't offer any performance cars (this coming from the owner of a Celica GTS who was might pissed when Toyota killed off all their performance cars). Yes, I've driven the Scion tC. Yes, I really really wanted to like the tC (since it appears to be a good value). The tC is no replacement for my GTS. 
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Replying to: rorr (Jun 21, 2006 1:20 pm) |
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Sometimes, it's not whether the car will sell or not. Toyota will have to show from time to time to consumers and prospective owners/buyers that it has the muscles, and possesses up-to-date and possibly the most advanced technologies available for sale with complete testing. In other words, it's called show off. You might say that Lexus is the place where you show off, but that may not be necessarily true. Toyota is the root of the family. No one should laugh about it. I anticipate Toyota to bring the Supra in 1-2 years from now, after the Camry launch. It is inevitable since Toyota will need to recuperate money invested in the R&D for the hybrid, and to put forth more production and expertise of the hybrid system to lead the market. Furthermore, Toyota does not want anyone else going in front of them with that technology. Otherwise, it will be a total shame. With a Lexus sedan in place utilizing a V8 hybrid, Toyota can now definitely bring a sport car with a V6 system without making fun of its luxury crowds in the States. By mass producing more hybrid system, Toyota can lower the price of its technology in the longer run. Hence, Toyota will be able to achieve the starting price of nowadays sport car like the Z in the 30k. The Corvette was running all over the Porsche because it costed 40k instead of 60k. Well now, the new Supra would circle around GM with flying colors on Hybrid technology in more mpg.
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