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Acura RL Prices Paid and Buying Experience

1099 messages, Last post on Nov 22, 2009 at 5:49 PM
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Replying to: carguy5 (Nov 12, 2004 2:27 pm)
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Replying to: gold233790 (Nov 12, 2004 7:02 am) |
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| I purchased an RL recently. While I did not get anything off the MSRP I was able to get a few 'extras', a wood shift knob [no big deal] and an extended warranty for 7 years, 100,000 miles. The warranty normally costs around $1,000. This was important to me since I generally keep a car that long. Also, while I have owned Acuras since 1986 and found them very reliable, I have some conerns about all the technology in the RL, most of which is fairly new. This makes me feel more comfortable. I bought from Cerriots Acura [through their Internet Purchasing Department]. Two other high volumne dealers would not match the warranty portion of the deal. They said, "We don't have to discount the car to sell it. If you can make that deal go ahead.". I did. | |
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I just purchased the 05 Acura RL in New York City and was able to work a deal for four (4) accessories at zero ($0) cost. The accessories were the Wood Steering Wheel, Wood Shift Knob, Floor Mats, and Splash Guards - total value of $941.00. The car's MSRP was at list ($48,900) and delivery at $570.00. Car is new, not dealer "test" unit. The deal on the accessories happened either by honest mistake or a planned "bait & switch" tactic gone wrong. I configured the car via the Acura website, then submitted a quote request to the local dealer. They responded with a quote equal to the car list & delivery...nothing extra for accessories. I sent a reply email outlining the deal again and they confirmed. I checked 5 other dealers with the same approach and all responded with list prices for car and accessories. The dealer insisted I come in for a test drive and talk. When I did, the email contact was out sick (unknown story), and the sales manager greeted me, then introduced me to another salesman who would work with me. He did the work up again and stated all prices were list - no discounts. When I presented the on-line quote he stated it was a mistake because my contact was there only 3 weeks. When I produced copies of the email correspondence, he took it to his manager. More protests from the dealer, but I questioned them about a "bait & switch" impression. I'm also in sales and told them so. The back and forth finally resulted in them insisting that I had to pay installation charges on the items, but that they would honor the situation. Does this sound like a legitimate mistake made by a new employee? Would they put a new employee on internet sales for quotes or just to get the lead into the showroom? I think the later. Most people may not have protested as I did. The leason learned - deals can be had. Use any means possible and come prepared to argue. I also had open so the salesman could see my detailed excel spreadsheet showing Acura, Audi, Lexus, BMW, and Infiniti comparison info, so that he knew I had done my homework and I was dealing for a close. Should have the car in 2 weeks. My choice - Opulent Blue Pearl - an all-around winner. By the way, it will be my third Acura. The first one lasted for 245,000 miles (Legend) and then sold it (new customer happy). The second will go with 210,000 miles (donating to charity). Not a problem with either one.
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Replying to: reallegend (Nov 17, 2004 2:01 pm) Good luck with the new car; sounds like a beauty. Please give us your impressions when you get it. |
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Replying to: reallegend (Nov 17, 2004 2:01 pm) |
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Replying to: satire (Nov 12, 2004 1:13 am) As a guy with some Marketing background, and having owned a few cars, including a 2003 TL, as well as a German Cab, I love the car, but feel it is over-priced! Overpriced, but why? The RL is trying to regain a position lost, because the LS400 is more expensive does not create a price vacuum that is there to be filled, the Q-45 technologically and engineering wise is a great car, but doesn't sell, why? Cosmetics. Because one says Acura will compete with the German cars, does not by itself make it a fact, as there is still an undercurrent that goes with image, cache, etc. that quality by itself does not overcome. We too, were invited to a Dealer Event, but chose not to take the hook, why show an interest, enhance their self esteem and lower one's bargaining power? My main gripe, is about the Navigation System, M-Radio etc, these are bells and whistles that if one approaches from a 'Feature-Benefit' perspective, there is no benefit derived if the 'Feature' has no value to the prospective purchaser. At $45,000.00 the car is a great value and would sell, however to think that 'Boomer's' are going to trade down for more 'tech' is a mistake, this is not a Gen-X car in style, demand or reality. Without the above options and some wiggle room, as we got on our 2003 TL, I would have bought, but without this, there is no reason to invest $50K + on a vehicle, Acura, re-build the demand, and slowly raise the price, the car will maintain value, introducing later this year minus Navigation and M-RADIO only erodes purchaser's investment. I too, am sorry for the length, but I too, feel better, as Acura does not have an Internet 'Contact us' option.
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Replying to: lee_w (Nov 15, 2004 4:53 am) The local two dealers had two RL's each (unsold). As always they told me to come in and they would discuss a deal. I know it would be MSRP. I am willing to wait initial "interest" period is over. The dealer cost is approx. 43k and change. They are making huge markup with the MSRP set at 49K. Mike
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Replying to: bobb1 (Nov 12, 2004 5:04 pm) Also ada a pair of black and white 2000 Rls. You will really like the colors and interior match. So, I now have a 2005 RL White with parchment. It is awesome! Ride, interior, sound sysem, handling, etc. The technology set up is rather overwhelming but hang in there. I spent 3 hours just hanging out with the car reading the manual and experimenting. It prove to be worth it. I got the GPS, Voice recoginition, seat (climate, etc) and other fequres progrqmed. Bewst of all is the ride. Red is wonderful, I would have picked it if I did not have it alredy |
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Replying to: watchboy (Nov 19, 2004 7:33 am) |
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