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Daimler's abuse of the Dodge Charger legacy.

659 messages, Last post on Jun 21, 2006 at 2:03 PM
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I'm sure the head honchos of Daimler-Chrysler smile when they ponder the controversy over the return of the Charger as a four-door. The publicity is priceless... Mopar purists are undoubtedly disappointed, but let's be realistic - a mass-market company cannot design cars for purists and hope to remain in business (let alone a mass-market company). The debate over whether the Charger should return as a coupe is lost on over 90 percent of the car-buying public. The simple fact is that unless the car has a galloping horse on the grille and a "Mustang" nameplate on the side, reasonably priced coupes that share no sheetmetal with a sedan variant are dead in the American market. People, for whatever reason, do not want them anymore. The days of Chevy Monte Carlos scoring 300,000+ sales annually and Oldsmobile Cutlass Supremes sitting on top of the sales chart are over. Daimler-Chrysler knows this. At the same time, "Charger" is Dodge's most recognizable nameplate, the marketplace is becoming increasingly cluttered with new entries, and Dodge is coming from behind in the sedan segment...so, the new car is christened "Charger." Like it or not, this makes perfect sense from a business standpoint. As for the car itself - so far I like it, although I'll reserve final judgment until I actually see one in real life. Judging from the photos, it's distinctive and has a business-like look. Yes, it polarizes people, but I give Daimler-Chrysler credit for making an end run around the Japanese competition and trying something different. Last time I checked, that strategy seemed to be working pretty well with the Chrysler 300...
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...I consider the Charger the best-looking of the 300/Magnum/Charger triplets. All 3 are head-turners, no question. The high beltlines and the gun-slit windows grab your attention, no doubt. But I really like the fastback rear glass of the Charger and the 60s-like kickup of the rear quarter panels, kind of reminiscent of 1965-66 full-size Pontiacs. But personally, I prefer a lower beltline for visibility and airiness, and although I do prefer more upright windshields, the windshields of these 3 cars are too far forward from the driver's seat for optimum visibility. I grew up in the heyday of the original Charger, but I was a GM fan back then. Now I buy Japanese, so what do I know |
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Replying to: grbeck (Jan 15, 2005 3:45 pm) as a mustang owner i say; no guts, no glory. the 5 year old(pre d-c) concept was much better. i think the whole 300 look is because the 'hemi' is such a tall engine(designed to go in a ram pickup). |
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Replying to: grbeck (Jan 15, 2005 3:45 pm) |
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in those on-line polls. It's too easy to skew them. All you'd need is for a Dodge Charger club or a Mopar club in general to get ahold of a website like that, and it's all over. Oddly, at certain angles, the Charger actually makes me think more of a vintage 300 Letter Series than the new 300 does! It's mainly in the "face" of the car...makes me think a bit of the snout on the '57-59 cars, or even the trapezoidal openings on the 60 and '61-62 models. Or heck, even the '63-64 a bit. |
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| "Why is there a Sebring 2 door" rik4 asked? Well I believe in 2006 it goes away. I was told no more 2 doors will be made by Dodge other than the viper. Simply economics, like the demise of the 2 dr Neon. They didn't sell enough to justify the 2 dr models. | |
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In the aftermath of this Charger fiasco have you noticed how many Daimler spin doctors that there are working the chat rooms, magazines and other forms of the media? Recently, one suggested that Dodge wants to return to the car business. Why then, did they put a Chevy S-10 truck front end on a Maverick body and then call it a Charger? In addition, a promotional video shows Kasey Kahn, Jeremy Mayfield and an apparent Daimler exec gloating over the new Charger at a race track. Of course, the Daimler exec tries to spin the new Charger as something it is not...an heir to the legendary muscle car of the seventies. They even have King Richard fawn his approving eye at the eyesore as it passes around the track. First of all, the fact that Daimler managed to get Kahn, Mayfield and King Richard within their propaganda ministry only indicates everyone has their price. You know what? It turns out that if you pay people enough money they'll give the trophy for The Cutest Baby to the ugliest kid on the stage. Not only that, but they'll smile about it too. Actually though, behind the scenes reports have Nascar crews that were seeing the car for the first time commenting that (and I paraphrase), "It looks like the family Truckster from the movie National Lampoon's Vacation" and "Thank goodness for the template." Now you tell me, how many Nascar teams have you ever heard sing the praises of the template? Well, until the 2006 Charger came along my guess would be zero. Because of its ungainly and disproportionate Streisand-like nose they should call the car the Dodge Focker. Only this time the ones getting focked are those of us who actually appreciate the thoroughbred stance and aesthetic appeal of the original Chargers and that doesn't include the arrogant and clueless Fockers who designed this mutation of automotive engineering. What was that line? "I knew John Kennedy and you're no John Kennedy." Well, I knew the Dodge Charger and this is no Dodge Charger, plain and simple. It turns out that the 2006 Charger has as much in common with the legendary muscle car of the sixties & seventies as a mosquito has with the American Bald Eagle. All of you youngsters who have just received your learners permits may disagree with me, it's a free country, but apparently I'm not alone. You see, Creed, the head of the know-it-all Charger design team admits that an inordinate influx of hate mail is running 30-to-1 against this flounder of a car. A novel idea would have been for Daimler to actually take a ride in some of the original Chargers and to talk to some owners of the cars before starting their work. Also, I believe I detected an accent while reviewing a promotional (propaganda) film with Trevor Creed. I have no problem with MR. Creed being from another country if that is the case, but common sense dictates that an American with an American Muscle Car heritage be given the assignment. How would the British or Germans feel if an American headed up the reintroduction of a classic Jaguar or Porshe? I wouldn't blame them if they were concerned in that case. Now, if the the 2006 Charger was that great I don't believe the Spin Doctors would really be necessary? In closing, Daimler missed a platinum opportunity when they didn't go forward with the 1999 Dodge Charger prototype which enjoyed widespread appeal. The bottom line is, if they had done that, instead of the Bait & Switch, there wouldn't be all of this controversy now. Have a nice day.
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Replying to: itsnotacharger (Jan 16, 2005 12:23 am) And no, I don't work for DaimlerChrysler...in fact I work AGAINST them in lemon law suits. |
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