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Ford Mustang Prices Paid and Buying Experience

1060 messages,  Last post on Aug 29, 2009 at 9:21 PM

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What is this discussion about? Ford Mustang, Ford Mustang SVT Cobra, Coupe, Convertible

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#61 of 1060 Re: Surprised By Price Mark-Up [jb_turner] by 1panky Mar 01, 2005 (4:40 am)
Replying to: jb_turner (Feb 28, 2005 12:19 pm) JB, in reponse to your message, my coments were targeted at what I characterize as a "fool-hardy" approach in servicing an interested customer. In my visit to the dealer as noted in my earlier message, the saleswoman informed me that no customers were beating her door to purchase the standard model Mustang as noted by the number on the lot. She said those customers who visit and are interested in the basic models soon leave after seeing the mark-up. It didn't help her reach her monthly quota. In my opinion, a mark-up is certainly justified for a "Bullet" or Roush model that is provided in limited numbers but not justified for the basic model relegating a salesperson to yawning in a chair on a Saturday morning. It is a poor marketing strategy on the manufacturers part that may well be reflected to their bottom line. Customers today are more aware of what is available in the marketplace. A new model "craze" is brief and forgotten by the public at the next model year. Ford's competitors are providing an array of vehicles that are more advanced than the Mustang at comparable prices made less expensive still by manufacturers incentives. Ford should follow their 1965 game-book by flooding the market with Mustangs at a good price. At this late date, the new Mustang should be all over the roads and not relegated to the one or two you spy at a distance. Unfortunately, the present marketing strategy appears to aid the individual dealership at the expense to the company. The line of thought in creating product shortages, and justifying mark-ups on the basic models is in my opinion a marketing 101 failing grade. The new Mustang is a product with a nostalgic angle for us baby boomers but not a limited "gotta-have" choice for today's consumers.
#62 of 1060 coming off the sales of Stangs for $15k by m1miata Mar 01, 2005 (10:31 pm)
Well, unless people have really short memories, they can recall the ads for Stangs in the $15k to $17k range for brand new '04 V6 models. Fair value for the '05 should then be somewhere in the $18k to $20 range no doubt. You can buy an all wheel drive Subaru Legacy for around $22k, so how can the price a Mustang V6 at the same or higher? It is a fine car in many ways, with basic technology, fun to drive, and good looks, but a solid axle car with an OK basic V6 engine and is worth what they normally have sold it for-that is to say retail, less a couple to three thousand. I would wait for the discounts to start a few months down the road, or just buy one used. I am thinking of possibly getting an '03 V8. You can save a bundle over paying $25k to $29k for the new ones. Replies to this message: 1panky (Mar 02, 2005 4:14 am)
#63 of 1060 Re: coming off the sales of Stangs for $15k [m1miata] by 1panky Mar 02, 2005 (4:14 am)
Replying to: m1miata (Mar 01, 2005 10:31 pm) Yes, I have to agree with you m1miata. My wife purchased a new 2004 GT premium last October for well below the sticker including rebates. It is a shame that Ford finally has a mass-produced vehicle that produces some excitement for the average Joe who remembers the 65 experience and then reverts to the mark-up mania usually reserved for truly "got-to-have" vehicles like the Ford GT. There are few of us who can see one of these beauties much less sit in one. Oh well, maybe in the spring or during the 06 model year the market may return the base Mustang to a more realistic price structure. Hopefully, customers who were turned-off by the current price mania may still be in the market for a new vehicle.
#64 of 1060 Keep on topic by Sylvia STAFF Mar 02, 2005 (6:30 am)
If you wish to discuss other cars, please use the pull-down menu on the left to locate discussions about various make/models.   This discussion is ONLY about Prices Paid & Buying Experiences of the Mustang.   Thanks!
#65 of 1060 A Couple Of Things... by tayl0rd Mar 02, 2005 (6:41 am)
The manufacturer has nothing to do with the dealers' price gouging. I've learned in the past that dealers can basically run their businesses however they want since it's a franchise. They only have to adhere to some very loose and unpoliced guidelines set by the manufacturer. Outside of applying rebates and servicing the cars, it's a free-for-all in how they do their business. The domestic manufacturers need to pull in the reigns a bit, like the Japanese manufacturers.   The other thing is that price is also ruled by demand. Right now, the supply is nowhere near able to keep up with the demand (for GTs, at least). That's why most dealers aren't willing to move off MSRP or higher. It's also why there's so much gouging going on, though I can't understand why there would be a markup on a V6 Mustang. Then again, it could be because the V6 has closed in on the GT in everything except power. Before, the V6 was as different from the GT as the GT was from the Cobra. Now, the V6 has the same suspension, interior treatments, etc. as the GT. Only thing missing is the snarly V8 and some exterior appointments.   At the risk of sounding selfish since I already have mine, I hope the pricing stays that way for a good, long while. It helps keep the value of my GT up. As soon as the market gets flooded with these cars, we are going to take a depreciation hit like crazy! I was one of the "lucky" ones who was able to get one "simply" at MSRP. Normally, I would've run right out the door. But in this case, it is loaded with every option, except automatic and spoiler delete, and it had never even been driven other than at the shipping yard and for PDI; she only had 4 miles on the odometer when I bought her. The peace of mind in knowing that I truly am the "only" one to have driven it was worth paying MSRP to me. I don't have to worry about how badly it was abused on test drives, how many people have been touching all over it, etc. If a problem crops up, I know that it is either a manufacturing defect or something that I did. I don't have to wonder what somebody else could've done to cause it or how much abuse it was put through to get to that point.   Peace of mind is a valuable thing.
#66 of 1060 Mark-ups by tpken Mar 02, 2005 (2:11 pm)
Even here in New England where we have relatively few 05 Mustangs compared to the south where more of the inventory has been shipped, we have dealers discounting their new Stangs to reasonable prices. I am paying $500 over invoice for my V6 Premium. Others in the northeast are getting decent deals too. Any dealer marking up from MSRP doesn't deserve consideration from a serious buyer.
#67 of 1060 Re: Why I will not give my money to Ford! [tayl0rd] by tango3 Mar 03, 2005 (6:05 am)
Replying to: tayl0rd (Jan 27, 2005 11:32 am) Hi An interesting letter and observations. Just wondering why you didn't try the 350Z or RX8? Replies to this message: tayl0rd (Mar 11, 2005 9:33 am)
#68 of 1060 Re: IUP [tpken] by carprof1 Mar 08, 2005 (2:43 pm)
Replying to: tpken (Feb 18, 2005 10:49 am) No IUP or other interior upgrade. None available when I bought. Beige cloth interior. I would have liked the IUP and will probably upgrade the steering wheel later when there are some at a salvage yard. Still love the car.
#69 of 1060 Re: Surprised By Price Mark-Up [1panky] by carprof1 Mar 08, 2005 (3:00 pm)
Replying to: 1panky (Feb 28, 2005 7:01 am) 1panky   If you haven't already tried, cross over to Northern VA. I bought my V6 at World of Ford on Route 1 (Richmond Highway) in Alexandria. They discount without a problem. I was able to buy on the Ford X plan when other dealers would not sell at that price. I think the car is priced right at list, but less money is always better. I agree that at 2K over on a V6 the Maryland dealer will have lots of inventory.   Good luck. Replies to this message: 1panky (Mar 09, 2005 4:36 am)
#70 of 1060 Re: Surprised By Price Mark-Up [carprof1] by 1panky Mar 09, 2005 (4:36 am)
Replying to: carprof1 (Mar 08, 2005 3:00 pm) carprof1 Thank you for the information. I am located in the DC metro area, an easy commute to Alexandria.

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