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Will the Lincoln Mark X concept car ever be produced?

46 messages,  Last post on Jul 20, 2009 at 2:39 PM

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What is this discussion about? Lincoln Mark VIII, Concept Cars, Coupe


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#27 of 46
Re: MARK truck? [nvbanker] by dialm4speed
Aug 02, 2005 (9:38 pm)
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Replying to: nvbanker (Jul 31, 2005 2:03 pm)

They actually use focus groups for these things? How do you get invited to one???
#28 of 46
Re: MARK truck? [dialm4speed] by scootertrash
Aug 03, 2005 (5:48 am)
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Replying to: dialm4speed (Aug 02, 2005 9:38 pm)

I was in Toyota's focus group when they were choosing between T-100, T-150 and Tundra. I also did one for Nissan when they were developing the Armada.
 
I sure wish I was there when someone proposed "Mark LT".
#29 of 46
Re: MARK truck? [dialm4speed] by nvbanker
Aug 03, 2005 (7:59 pm)
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Replying to: dialm4speed (Aug 02, 2005 9:38 pm)

Oh, yes they don't make a move without a focus group!! That's why I can't believe they chose Mark for this truck!!
 
In my case, I was invited to participate in the Aviator focus group because I was an owner of a Navigator - and they wanted to guage if they would offend Navigator owners, by making a family of them with smaller models. Turns out, they would. We all, without exception objected to a smaller Navigator - we wanted the respect for ourselves. In retrospect, I'm not sure I would vote the same now, having seen how closely the Aviator resembles the Navigator. I didn't know it would be a clone at the time.
#30 of 46
Re: MARK truck? [nvbanker] by mg11
Aug 06, 2005 (10:10 am)
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Replying to: nvbanker (Aug 03, 2005 7:59 pm)

Dear nvbanker,
 
That is very interesting news. I'm not sure what makes them tick at FMC. Right now ALL of the automakers are hurting so I would imagine a little thinking out of the box wouldn't hurt them at all. I think as is usual with most automakers, there are at least several trains of thought. FMC is thinking beancounting (which does have its' place, but need not always be dominant) and not with their autophile hats on. I, for one, think there IS a market for a Lincoln SUV that is smaller than the Navigator, and will sell no matter what the name. As soon as they give the darned thing a little more of its' own personality, watch it go!! Okay, marketing and production may have dictated making a Navi clone to begin with, but it doesn't have to stay that way. But the badging of a truck as a Mark is another story entirely. Just think of your reaction if they used the Navigator name on a car! It just wouldn't have made sense, like the Mark name on a truck doesn't to us Mark owners. And to boot, you notice they went against 50 years or more of tradition to do so. I grant that possibly 2/3 of their r/d team probably never even knew a Mark if they are under 35, so tradition and history wasn't in the picture. I just hope they do better in the future. As I said, I'm keeping my Mark - I hope they new one is something I can buy. I will reserve judgement and new purchases until then.
#31 of 46
MARK truck? by anders2
Aug 06, 2005 (1:25 pm)
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Can someone answer the question from dialm4speed? At my age I can know something about "good, bad and ugly " auto names(Zephyr?) and designs(family cars looking like racing cars?).
I will wait for the clone of my MARK VIII.">
#32 of 46
Re: Will the Lincoln Mark X concept car ever be produced? [writepro] by chuck1959
Oct 19, 2005 (7:24 am)
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Replying to: writepro (Aug 26, 2004 6:39 am)

I agree the Mark X is gorgous. Lincoln really needs to produce it! But, it does needs to have a back seat and the hump DOES need to be there to be a Mark and not the wimpy one they had on the Mark VIII. I don't know about your original post. But the reason they are not making coupes is no secret. THEY DON'T SELL!!!!! They have to sell enough to warrent making them. They are in a business and have to follow the trends of the BUYING public.
#33 of 46
Current Concept by nvbanker
Oct 19, 2005 (9:34 pm)
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won't be made - it's on the platform the Thunderbird is on, and that's going away. But how about a new Mark built on the Mustang platform? I hear that's a reality in the making....
#34 of 46
Re: Current Concept [nvbanker] by chuck1959
Oct 20, 2005 (10:14 pm)
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Replying to: nvbanker (Oct 19, 2005 9:34 pm)

Isn't the Thunderbird built on a modifired Mustang platform?
#35 of 46
Re: Current Concept [chuck1959] by nvbanker
Oct 21, 2005 (2:53 pm)
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Replying to: chuck1959 (Oct 20, 2005 10:14 pm)

The current Thunderbird is built on the modified DEW-98 platform, same as the Jaguar S-type and the Lincoln LS. The new Mustang is made on the DEW-LITE platform, a derivative of the DEW-98, heavily modified.
#36 of 46
Re: Current Concept [nvbanker] by chuck1959
Oct 21, 2005 (4:39 pm)
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Replying to: nvbanker (Oct 21, 2005 2:53 pm)

Thanks.

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