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Future Vehicles Will the Lincoln Mark X concept car ever be produced?
46 messages, Last post on Jul 20, 2009 at 2:39 PM
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Replying to: anders2 (Jul 17, 2005 8:02 am) How are you? The first thing is I haven't a clue who FMC/LMC even listens to! I was on the LOD website (real cool if you are a Lincoln owner!) and it appears that their heads are really deep into the sand.! Some folks are speculating whether or not they may even continue as a company! That is stupid, but when you look at the fact that they own several foriegn brands they are trying to push (Mazda, Jaguar, Volvo, Land Rover) I wonder if they are even noticing the resurgence at Chrysler, or the performance looks Pontiac has been getting! Last I checked GM and Chrysler were still USA (albeit the GTO is Australian) brands, if you call say that nowadays! IMHO there will always be a market for American Muscle, even up to and including Lincoln!! Just make it innovative and competitive. The Mark VIII was world class when it was around, and the IX or X (ugh!!) can (should) be as well if you are chasing the other segments of the market. There are more than Mustang lovers out here! Just give the sport/luxury person something to want to own.! There is NO way that you can sell me on the notion that FMC can't build a 21st century car and NOT bring it in under the pricing of BMW or Mercedes! If they want to stay in the $60,000 and up range, then they must live with the market in that segment. Perhaps they feel that an up-level world class Lincoln will take away market share from Jag, or Volvo. I think Mazda's crowd is younger and different. Lincoln vs. Cadillac has always been a serious back and forth (I'm over 40!!), until recently as it seems that LMC gave up! Yes, the Navigator is there, and I respect the LS even though I am not an ardent fan of the car (they chased the wrong market, as any good look at who buys and drives them will show you). Caddy seems to still be aiming at the sport/performance/luxury crowd, and coming in at nearly $15,000 LESS than a lot of the competition doesn't hurt.! Run this through your head quickly: a Caddy/Lincoln owner is not going to just jump into a GTO, there's not enough luxury there, is there? In fact other than straight performance - going to Pontiac would feel like a step DOWN to the Caddy/Linc club. If going sportscar, ok, then maybe Corvette  Although Caddy dropped the ELDO their offerings still suggest full size lux/performance, wouldn't you say? Hard lined 21st century, but still lux/performance. No more Conti, no more Mark VIII - mantle to be held by LS? I don't think so. Your Mark VIII or Conti owner is NOT your LS person. Granted that they have to consider that they would have to come up with something GREAT to be profitable, one reason I love my Mark VIII is that less than 150,000 of the whole series (93-98) were built - total! Shucks, they make more Mustangs than that in a single given year!!! So they are selling to a select crowd. I do believe with more support and better marketing, the Mark VIII could have done better, but FMC was already looking elsewhere by ' 97 ! So in my only concession to them, perhaps they are gunshy! But the Mark and Conti owners are still out here! I have a few small mods that bump me up to about 300 hp from the LSC stock 290, and there are a ton of aftermarket things one can do. I don't know if FMC is aware that an upscale fighter plane Mark IX would sell.! I am on the lookout for any forum that would reach them, keep me posted or pm me if you'd like. Right now I don't think FMC even knows what they are going to do, as I firmly believe the same design team is working up the next Mark as was on the T-Bird retro. and we all see what a dog that pony turned into! and rether than reach out to John Q.ublic Lincoln owners, they'd rather keep silent and do nothing. Good talking to you. Now that I've got my rant off, I think I will go for a drive in my soon to be fully upgraded and soon to be garaged Mark VIII. 
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I've been in Lincolns since 1990. I'm not interested in owning a coupe at this stage of life, but I have rented a lot of Mark VIIIs, and they were an amazing car. Problem is, they didn't sell well enough to keep them profitable, and after the platform they were built on was retired, so was the car. There is still the love at Ford for the Mark - unfortunately, some bonehead used the name on a truck recently. That concerns me more than anything at this point.....
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Replying to: nvbanker (Jul 22, 2005 2:28 pm) On another note, yes it bothers me that the marketing boneheads put the Mark name on a damned truck!! It seems to me if they didn't learn with the Blackwood, that putting the Mark name on an otherwise F-150 isn't the wisest thing they could do.!!  What made the Mark the car it has been for decades has always been its' uniqueness and difference from other cars out there.(shared parts nonwithstanding) Hopefully when a new Mark car is unveiled, it will be something us Mark owners will be proud of and raring to get. (FMC if you are listening, see the reception the next generation Mustangs and Corvettes got!!)
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Replying to: mg11 (Jul 24, 2005 6:56 am) I agree misusing the Mark name was a terrible mistake. |
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I have no problem with a Lincoln truck, even the current one doesn't offend me, although I would add a couple things. But putting the Mark name on it was unconsionable. Should have named it Navigator LT.
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Replying to: nvbanker (Jul 24, 2005 11:05 am) I am a fan of the idea and concept of a Lincoln truck too!! I haven't the slightest idea why they would put the Mark name on it, perhaps for marketing or to attract first time buyers. I think the whole deal is to begin offering trucks under the Lincoln name in general. I just think if you are going to offer a truck, especially a LINCOLN one you have to offer up something good, something original,and not just try to stick your toes in the water. In today's "give me a reason to buy it" world you better come with it, or not come at all!! There are just TOO many offerings out there, and the truck market is fierce. I live in the South, and trucks down here are NO JOKE! It had better be good, it had better have some power, it had better look good from the factory, and it better be FUNCTIONAL! Look at how upscale the recent players from Japan (by way of US factories) have had to be just to get into the fray.! You have to do better than essentially an F-150 clone with Lincoln badging. At least the Blackwood was original, and had a range of options and perks. That truck today with the right engine would market. It made an emphasis on being a LINCOLN truck.! Hey, I'm a car guy, and even I was looking at that truck!
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With the Mark name on a truck now, if they were to produce the Mark X, it would have to be renamed, and that would also be a mistake, IMO. Just wrong, if you ask me. some focus group really screwed up this time on naming this well intentioned truck.
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Replying to: nvbanker (Jul 24, 2005 1:45 pm)
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There is, one mistake after another. Maybe FMC/LMC should change the focus group. From what I have read in this forum either one of you could be the best advisor to FMC. I intend to keep my MARK VIII LSC 98 for years to come(42K miles and no major repairs). I hope MARK IX comes out to the market not too late.
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Replying to: anders2 (Jul 29, 2005 8:56 am) |
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