Last post on Oct 21, 2004 at 6:12 PM
You are in the Pickups - Archived Discussions
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Ford Ranger, Exterior, Engine, Interior, Transmission, Truck
#7 of 11 More bad news for Ranger
Sep 03, 2004 (1:26 pm)
1,600 workers at the Ford Motor Co. plant in St Paul are being furloughed for three weeks this fall as Ford cuts production of the Ranger pickup truck.
Supervisors at the St. Paul plant distributed letters to employees Thursday confirming layoffs for one week starting Oct. 4, and for two weeks starting Nov. 15, said Rob McKenzie, president of United Auto Workers Local 879.
Ford had released a dismal monthly sales report earlier this week showing a drop across all Ford brands except Volvo. The Ranger suffered the steepest drop of the Ford brands in August, with sales falling about 47 percent from 23,438 trucks to 12,510.
"That Ranger sales are weak is hardly a surprise. The small pickup market peaked in the U.S. in 1986 and has been falling ever since as customers migrate to full-size trucks", said George Pipas, Ford's top sales analyst.
Or perhaps its because Ford hasn't invested any money into a new design like EVERY other manufactuer selling in the USA???
Sep 09, 2004 (3:28 pm)
Yeah. The Ranger was always the best-seller in the small truck market, because it offered decent features for a relatively low price. But now, features aren't the only thing that get people in seats. That's why the last-gen Tacoma was within 3,000 units of overtaking the Ranger for sales. . .even though the Tacoma is the priciest compact pickup out there. And to say that the compact market peaked in '86. . .that's a load of mularkey. It peaked in late 2000, well after Ford's last redesign. Ford just WANTS everyone to migrate to full-size pickups.
Oct 10, 2004 (8:23 pm)
Well, only die hard Ford fans will migrate to the F series, everyone else will shop the competition. My fatherinlaw is on his 4th Ranger in 25 years,(also owned a Datsun, and F-150), I like the Ranger. However, it will be the weakest of the bunch, probably by the time ya'll read this.
I just read that the Ranger will be getting a major "refreshing" for the 06 MY release. With a true redesign on hold for several years after that. Perhaps with the new Duratec 35, hopefully in 250hp plus trim. And maybe a 6A or 6M as tranny offerings. They could have dropped in the new 4.2l with 265 lb/ft torque, from Freestar, and that would be a step in the right direction.
Now, I am partial to the Ranger, because of Z plan discount. I would really love to see Ford bring out the Bronco concept, and a new Ranger that closely mirrors it. But a real all new model. Not just new sheet metal.
#10 of 11 New Ranger from Explorer
Oct 21, 2004 (5:41 pm)
I owned a 2000 Ranger XLT Sport SuperCab 3.0 that I bought brand new, until this past April when I sold it and bought an '04 Explorer XLT Sport with everything the Ranger had and more--and I love it.
My suggestion is why not do the reverse of what they did in '02--design a Ranger on the Explorer chassis...it would be a hit. And THEN they could drop that silly Explorer Sport Trac.
Oct 21, 2004 (6:12 pm)
To think that Ford would have us believe the Sport trac would even be considered amonst the likes of the Avalanche. Just make a true 4 door Ranger.