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Replying to: john1701a (Jun 08, 2004 12:01 pm) Where did you read that? The numbersa I have seen are that the eventual production capacity for Escape hybrid is 15,000 to 20,000 per year. But they won't get to that level for some time. Only 4,000 will be delivered in calendar year 2004, and I'd guess at the most 7,000 in the first half of calendar year 2005. As a result, the wait time for an Escape hybrid is probably 12 months right now.
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Replying to: xbrit (Jun 10, 2004 1:05 pm) It was in a recent press release from Ford... which is yet another deviation from their original plan. JOHN |
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Replying to: xbrit (Jun 10, 2004 1:05 pm)  LOL The real story ... Ford To Boost Hybrid Escape Production DETROIT, June 3, 2004; Reuters reported that Ford Motor Co. hopes to boost production capacity for its yet-to-be-launched Escape hybrid sport utility vehicle because consumer interest is high, the automaker's chairman and chief executive said on Thursday.
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A reporter is looking for residents of states other than California who drive hybrids. Please contact jfallon edmunds.com by Wednesday, June 16, 2004 with your daytime contact info and a few lines about your hybrid. Thanks, Jeannine Fallon PR Director Edmunds.com |
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Replying to: midnightcowboy (Jun 10, 2004 2:14 pm) http://www.autoweek.com/cat_content.mv?port_code=autoweek&cat- - _code=carnews&loc_code=index&content_code=01564449 That article clearly shows an even lower production quote. JOHN
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Replying to: midnightcowboy (Jun 09, 2004 10:30 am) "The new Prius is made up of 1940 components and parts ... The plant receives the major hybrid components from the other Toyota plants and specialist suppliers, including the gasoline engine from the Kamigo plant; the transaxle, propulsion motor and generator unit from the Honsha plant; the power control unit (inverter) from the Hirose plant; the high-voltage, nickle metal hydride storage battery from Panasonic EV Energy; and the aluminum high-voltage harness, electronically controlled brake system components, and instrument panel (IP) components from other suppliers. These components have all been tested and their functions ensured by the respective plants and suppliers." It will be safe to say that shortage of one part out of 1,940(total) will make the shortage of Prius, either it is the inverter, motor, ECU microchip, LCD touch screen, etc... We don't know how many of those parts are unique to hybrids and ramping up production is not at luxury as traditional vehicles. Dennis
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Replying to: usbseawolf2000 (Jun 10, 2004 6:29 pm) When I first read it ,I thought it said the new Prius was made from 1940 ( the year Nineteen hundred forty) I thought wow a car from technolgy that is 64 years old, I am impressed LOL. Denis tahnls for you information. YMMV, MidCow |
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Why is Toyota spending so much on advertising the Prius, when it is already in such short supply? I've been seeing Prius ads all over the place lately. Is it just some PR move (so that people think Toyota actually cares about the environment)?
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Replying to: john1701a (Jun 10, 2004 4:02 pm) First , I think Ford is more aggressive and bottom line oriented than Toyota. From a business perspective, I think Ford as well as many manufacturers were unsure how well the public would accept Hybrids so they held off production. Now that the price of gas has gone up over $2 and is even $3 in some areas. SUV sales are starting to fall and people are looking for economy; hybrids are the obvious answer. Ford realizes this, well maybe not Marty Collins, but the real executives within Ford do. Ford will ramp up immediately and meet the demand. Toyota ,could have done this on the Prius and moved faster on the Highlander, RX400h, but they are just too conservative. Bill Ford Jr. ( notice the last name) says: "“We are looking at increasing capacity ... because we think it will be sold out,” Bill Ford Jr. told an investment conference in New York. reference #2 below You see Bill Ford Jr. is the Ford chairman and chief executive and Marty Collins is only the Ford division general marketing manager. Now some references: Reference #1 article referred to in #33 that you said was vague: http://www.theautochannel.com/news/2004/06/03/198403.html Reference #2 Another reference to increased production from MSNBC: http://www.msnbc.msn.com/id/5136654/ Reference #3 Triple China production: http://money.cnn.com/2004/06/08/news/international/ford_china.reu- - t/index.htm By the way Toyota marketing appears clueless, The have blitzed the media with advertisements about the Prius, when they are selling all they can make. H'mm maybe Toyta should be spending money on increasing production and finding alternate source for parts in short supply, rather than spending marketing dollars. YMMV, MidCow
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Replying to: midnightcowboy (Jun 11, 2004 6:25 am) Why rush the short-term? Their goal is the same as mine, focus on long-term. So abruptly altering plans to provide a quick fix makes no sense. Toyota has from the start sold Prius at project market-price, not current market-price. To suddenly increase production, by finding alternate ways of getting supplies, does not come cheap. That would force them to accept a clear loss or to increase the price of the vehicle. Neither of those options make any sense. Why would any business intentionally do that? LONG-TERM is and always has been the goal. That means taking the time to carefully build the infrastructure, not letting short-term market changes interfere with that. JOHN |
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