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Prices Paid: Buying & Leasing Experiences Toyota Tundra Prices Paid and Buying Experience
670 messages, Last post on Oct 06, 2008 at 8:14 AM
You are in the Prices Paid: Buying & Leasing Experiences Forum. Your Hosts are car_man & kyfdx
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Replying to: ocautoseeker (Apr 10, 2008 12:21 am) The average consumer does not have direct access to the Dealership's books and records. The financial or cost accountants, internal and outside auditors have this knowledge. After all , we're paid to follow the cash. From my perspective as a consumer and accountant, I refuse to participate in the "marketing or sales tactics" used in the "closing game of the sale." The auto retail industry and the timeshare industry use the same selling and marketing tactics to "close the sale." They're job is to SELL; they have to eat. I, as a consumer, chose to participate or walk to another dealer. In my case, I am going to purchase the truck from Toyota USA. Knowledge is key to the consumer, especially when you examine numbers for a living and report these numbers to the SEC, IRS, State Franchise Tax Board, and the shareholder or dealership owners. My main point in all our discussions is the "marketing and sales game" used at the time of closing A "sale". The auto retail industry deserves the stigma as being "unethical" in using these marketing/closing tactics: -0-% or low interest financing, free this or free that-TO get you into the door. Timeshare selling 101. Your observations as a consultant to the industry are well taken. I am just coming from debits and credits and legal.
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Replying to: justbrowse (Apr 10, 2008 5:51 am) From a consumer, I expected to receive a competitve and fair price. For the average consumer, the Edmunds or KBB "dealer's invoice" is my reference for a fair and determinable (fair market price), not MSRP or what a dealership or retailer what's to sell. MSRP has not been mentioned, so that's never been the issue - but I have to assume that you researched invoice pricing on Edmund's, so how far off was their quoted price from what you saw online? Again, my guess is that it was off the few hundred bucks for the TDA? Edmund's also has a section that discuss' regional advertising fees. Dealership bread and butter profits comes from service, not from sales. The gross margins does not support the business. Agreed, the fixed and variable costs are built into the product or car or computer or any manufactured item. The dealership is a retailer; he doesn't manufacture any wigets; his job is to move the inventory at A "price". The retailer will incurred and pay selling costs, ie floor interest, advertising, salaries. The dealership does not "directly" pass these selling costs to the consumer; he adds a mark up to the (paid price of the manufactured item) to arrive at his "selling price." He may or will at times sell the car or truck above, at, or below his actual cost to "move the inventory." All retailers repond to the marketplace: demand vs supply. Fair enough, but this is simply repeating what we both already know. My initial point as a consumer is that at the "time of closing or signing", I don't want to be "nickled and dimed" by A "salesman" for so called "mandatory fees". The only mandatory fees are state and local taxes, NOT, some "marketing ploy" or "sales practice" to get the consumer to pay added costs (in this case-profit). Granted, there are additional fees or costs that the manufactured invoices to the retailer or the dealer incurs additional "bank flooring costs" or "inventory costs." Okay, fair enough, but as you stated, and I can only assume that you utilized this site for pricing comparison - so if you are to base a "competitive" price against what you saw here, and were not aware of the fees, you still thought you were getting a deal, so where's the problem? It's pointless to keep repeating what's already been covered. And once again, Edmund's and virtually all other third party pricing sites include the holdback and wfr (for Toyota) in their INVOICE pricing. So I guess technically they should be reported for "hiding" these fees too, right? C'mon! You knew what Edmund's invoice price was, so the question you still didn't answer was... how could you have been shocked when the invoice they showed you was almost identical to what your researched proved? This is the question I've been trying to get out of you, but 3 posts later and have nothing more than fancy verbage? Okay, I get that the fees were itemized, but they were/are already included in the Edmund's pricing that you researched online and claimed that you use to determine a "fair market value"? Now, if the dealer's invoice was "packed" a few grand over and above what you saw online, then by all means I'd have some questions! The average consumer does not have direct access to the Dealership's books and records. The financial or cost accountants, internal and outside auditors have this knowledge. Nor should they or to any business for that matter. In my case, I am going to purchase the truck from Toyota USA. How are you purchasing directly from Toyota w/o going through a franchised dealer? Only guess is that you're getting employee pricing from your family member? Does she work for a regional distributor? My guess is that you'll pay factory invoice minus the holdback and wfr (typical employee pricing). That would be an excellent deal. Knowledge is key to the consumer. Now this we can agree on!
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Replying to: ocautoseeker (Apr 11, 2008 12:50 am) I applaud Edmunds and KBB in helping the consumer in his "due dilligence." One day, your auto retail industry will have to change to the "Ebay"/ "Amazon" way of marketing cars...click, click and pick up your car at a designated pick up point...get rid of the high pressured sales and marketing tactics. If Costco can sell high end manufactured products and be very successful at it; they can surely sell cars...one day... With the economy slowing down and consumer sentiment at a 1982 low, and dealerships flushed with unsold inventory, more power to the Consumer!
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Replying to: eric102 (Sep 13, 2007 6:22 pm) |
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Replying to: justbrowse (Apr 11, 2008 9:03 am) I still want to know how you're buying your truck directly through Toyota?
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Replying to: ocautoseeker (Apr 12, 2008 12:46 am) The Ebay pricing....... get into the world of internet pricing....not what has been done (sales practices and procedures) for the past 50 years.. Retail is Retail: it's not rocket science. Don't glamorize the retail auto industry; it's racks at the top along with Timeshare selling....
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Replying to: justbrowse (Apr 12, 2008 8:26 am) I still want to know how you're buying direct? Doesn't happen unless you're a distributor or far up the chain!?!?! |
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Was quoted 29,999 drive out. Just wondering if I could do better. Feedback please. Thanks!!! Specs: (BM) Ball Mount (WT) Window Tint (DS) Door Sill Enhancements (AB) 20 Inch Carved Wheel Upgrade (WR) Sliding Rear Window w/ Privacy Glass (LF) Fog Lamps (EJ) JBL Am/Fm Audio w/ 6 Disc Changer. (RL) Daytime Running Lights
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Replying to: horns90 (Apr 20, 2008 10:41 am)
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