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Luxury Performance Sedans

10007 messages, Last post on Dec 01, 2009 at 7:40 AM
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Replying to: lexusguy (Oct 16, 2006 10:46 am) Once again, I spent time helping someone look at cars. This time the incumbant brand was Cadillac. She wanted to look at some "similar" LPS cars. We looked at the M's from Infiniti, even the 300C and a Mercedes. The prices, at first, were also similar. At the last moment (although truth be told she had already decided on another Cadillac) Cadillac "forgave" her last 4 month's lease payments, made her first lease payment on the new car (waived all up front fees, so she had a $0.00 transaction for 30 days) and made her lease 36 months and 18,000 miles, rather than the more traditional 15,000 per year. Her payment dropped nearly $200 per month on the 2006 CTS -- over her 2003. No one else could touch it. She wanted the Cadillac -- "once a Roll's man [er woman] always a Roll's man [sic]" -- Magic. CR sells no cars to nobody I know of, i.e. Of course, as usual, I could be wrong, just not uncertain.
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Replying to: markcincinnati (Oct 17, 2006 1:30 pm) Yeah, in that case one of the other brands would have to have some kind of miracle deal in order for her to leave Cadillac. Some people are that way, (like you and Audi, for example) but I think most of the car buying public are "lot buyers" that go to one dealership, most likely the one they bought their last car from, decide on what type of car they want, and take what the dealer has on the lot. I'll give you an example. A few years ago, a friend of my wife was in an accident, and her Chrysler 300M was totaled. She probably would've just gone back to the Chrysler dealer for another 300M, but my wife suggested to her that I go along with her on some test drives and check out the competition. We looked at the TL, S80, Passat, A6 and she even briefly considered a 4Runner, but she ultimately went with an Avalon, which she liked a lot more than the Chrysler. I really don't think it even occurs to most people that there are about 10 other cars on the market competing directly with their car.
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Replying to: lexusguy (Oct 17, 2006 11:18 am) M |
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I think that the Passat is a good prototype for discussion of CR's influence. I don't know anyone who bought a car solely in the most simple-minded act of "I want a family sedan and CR says Camry is best so I ordered one even though I don't like the way it looks or drives." I routinely hear, however, people say some variation of "I'm looking for a car in this price range" or "I'm looking for a car in this category," and then immediately mention the ones that CR reports as reliable (and so the ones they will investigate more) or immediately eliminate one because CR says it's not very reliable (and so, they are not going to test drive it) -- even, at times, adding something such as "too bad; I like the way it looks." I've also been on test drives with friends who have wavered in this way: "I really like X. This one we're driving now is good too, but it doesn't light me up the way X does. However, CR says this one is the most reliable car in the whole class. I'd hate to buy X and then have something go wrong. I'd feel like an idiot for not having listened to CR (and/or JDP)." If CR's attitude toward the Passat (total fantasy, I know) was some variation of "You'll pay 20% more and you might have to ask them to fix a few niggling things when you bring the car in for routine maintenance, but it might be worth it if you value innovative engineering and the engagement/fun factor of car ownership. So, we include it among the models we recommend" would that raise Passat sales? If CR was willing to write that, I'd be willing to make a wager that sales increase for Passat in the months immediately following CR's annual auto issue hitting the newsstands. |
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Replying to: domenickamarc (Oct 18, 2006 8:38 am) The problem with Passat is not CR it’s the price. VW priced the car in entry luxury segment and expecting it to sell like Accord, whoever is in charge of pricing and marketing has to be fired? |
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Replying to: pg48477 (Oct 19, 2006 3:49 pm) I guess I didn't frame my post clearly. The intent of "total fantasy" was to alert forum participants that I was about to make up a statement about a car (not my assessment of the car) that, if CR published it, would have an impact on its readers. The point was, and this I believe to be true, is that CR's withholding recommendation (which it gives almost totally on basis of counting number of repairs) pushes some readers to eliminate a car. I was offering that as an alternative to framing a discussion of CR's influence in the language of "does or doesn't anyone buy a car only because CR tells them to?". Also, while I agree that VW would have to lower its price to compete with Accord and Camry, I don't agree that no one buying a "family" sedan would factor in fun-to-drive. Nor do I know how we could really decide how many buyers can or cannot tell the difference between how a Passat drives and an Accord drives. Certainly, all the auto mags depend on readers believing that their (the auto mags') differentiations among comparo cars' driving dynamics will be felt by those readers (although that doesn't tell us how many consumers would make those same differentiations). Anyway, I wasn't really intending to catalyze a discussion about the Passat. |
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Replying to: lexusguy (Oct 17, 2006 9:32 pm) I doubt that we'll identify "the" car buying strategy that non-enthusiasts will employ unless an enthusiast takes them on a test-driving tour, or for that matter, even "the" decision-making process that "lot buyers" would eventually use if a more flexible and/or knowledgable friend took them around and they test-drove all the LPS cars. That's why I agree that CR, while unlikely to be the 100% deciding factor in any car purchase, probably plays a significant role in the decision-making process of one segment of car-buyers. |
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