- #2327 of 10007
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Re: Buick [hpowders]
by bartalk3
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May 25, 2005 (5:38 am)
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Replying to: hpowders (May 25, 2005 4:06 am)
No, I'm pretty sure Tiger Woods isn't driving a Buick (although he may wear a Tag Heuer watch).
But here's a question: how many people do you think decide to buy a Buick because he's in the commercial? Are buyers really that gullible and make buying decisions based on phony endorsements? Do you think these ads are successful, or is GM just wasting its money paying him X millions or whatever for his "endorsement"? I want to have faith that the Ameican public is smarter than that, but experience too often proves me wrong.
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- #2328 of 10007
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Re: Buick [bartalk3]
by cmybimmergo
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May 25, 2005 (5:52 am)
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Replying to: bartalk3 (May 25, 2005 5:38 am)
Celebnty endorsements started decades ago, and continue because they are wildly successful. That said, I think it's like anything else--you have a bell curve, where the top tail will buy anyway, the bottom tail won't buy no matter what, and in the middle are the fence-sitting majority who might be swayed by what they see on TV.
You might want to have faith that the American public are smarter than all that, but remember, if stupidity were a crime, 98% of the world would be locked up.
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- #2329 of 10007
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Re: Celebrity Endorsements
by msu79gt82
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May 25, 2005 (6:33 am)
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I don't think companies use celebrity endorsements to get folks to buy their products per se; but mostly to get folks to notice the product. Celebrities tend to draw peoples attention and capture their interest.
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- #2330 of 10007
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Re: Celebrity Endorsements [msu79gt82]
by bartalk3
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May 25, 2005 (6:46 am)
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Replying to: msu79gt82 (May 25, 2005 6:33 am)
My objection to celebrity endorsements is that they are phony and dishonest. They are lies, to put it bluntly. In 99% of the cases celebrities endorse a product not because they like it or use it, but simply because they are paid to say so. In other words, they are totally meaningless and intentionally misleading. These things (along with much advertising) erodes the moral fiber of the country and leads to general cynicism and distrust of everything out there. That's why you often hear people say Consumer Reports is bought and paid for, bribed, corrupt, etc. People can't imagine any more than anything can be honest because so much out there isn't.
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- #2331 of 10007
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Re: Buick [bartalk3]
by jjacura
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May 25, 2005 (7:01 am)
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Replying to: bartalk3 (May 25, 2005 5:38 am)
If Tiger drove non-Buicks to golfing events I believe his sponsor would have a problem.
Privately his Masserati (or whatever) gathers no dust.
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- #2332 of 10007
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Celebrity endorsements
by hpowders
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May 25, 2005 (7:07 am)
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I don't know how many people drive Buicks because of Tiger Woods but I bet there are a lot of golfers that will spend $400-500 on a new driver because it is used by Tiger Woods.
Too bad his swing doesn't come with the club.
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- #2333 of 10007
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Re: Celebrity endorsements [hpowders]
by bartalk3
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May 25, 2005 (7:51 am)
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Replying to: hpowders (May 25, 2005 7:07 am)
An article in yesterday's New York Times revealed that despite all the new high-tech golf equipment of recent years, average scores over the country have not gone down, suggesting most of this stuff doesn't improve one's game (spoken by a non-golfer).
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- #2334 of 10007
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Re: Celebrity endorsements [bartalk3]
by ksoman
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May 25, 2005 (10:31 am)
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Replying to: bartalk3 (May 25, 2005 7:51 am)
maybe i'm not smart enough, cuz my average score is not high, but i bet that golf is mostly a mind game... nirvan-ic...
as for tiger, i'm sure he's chaufered to golfing events and doesn't care what people see him step out of, cuz he's not driving...
ksso
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- #2335 of 10007
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Re: Celebrity endorsements [ksoman]
by hpowders
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May 25, 2005 (11:03 am)
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Replying to: ksoman (May 25, 2005 10:31 am)
It's a mind game at the highest level particularly. But "it don't mean a thing if you don't have that swing."
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- #2336 of 10007
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Re: Buick [jjacura]
by warthog
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May 25, 2005 (11:40 am)
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Replying to: jjacura (May 25, 2005 7:01 am)
Tiger played a tournament in my city (Charlotte) a few weeks ago. The local MB dealer was a sponsor and furnished new Benzes to the top guys for their use during the tourney. My impression was that they drove themselves, but I didn't actually see any of them at the local Burger King. In any case, Tiger wasn't in a Buick.
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