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730 messages, Last post on May 27, 2009 at 1:27 PM
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Replying to: autonomous (Oct 26, 2007 1:38 pm) The message is getting through. In a recent issue of the Globe and Mail, Jeremy Cato quotes Don Romano, the head of Mazda Canada on Mazda Canada's response to the price issue. Don Romano is in surprisingly, impressively good spirits for a president who has just authorized the biggest discounting in the history of Mazda Canada. This month, Mazda announced that it is offering zero-per-cent financing for five years on every model in Mazda Canada's lineup. ... Of all the issues and challenges he's faced in that time, nothing quite matches the pricing situation that is the talk of the auto industry and consumers in Canada. The rapid rise in the dollar has cornered auto makers. They have been forced to offer discounts unheard of before and which are unsustainable over the long haul, most executives and analysts argue. "Incentives are driven 100 per cent by consumers' reluctance to buy, based on what they see in U.S. pricing," he says.
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Replying to: autonomous (Dec 20, 2007 3:22 pm) Of all the mass market brands, I think BMW is one of the few, if not only, manufacturer that is still holding out. They are offering only negligible purchase incentives, at least what they have publicly announced. Perhaps there are bigger factory to dealers rebates that have not been made public --- that I don't know. |
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Replying to: autonomous (Dec 20, 2007 3:22 pm) What this translates to is the dealers will not be budging much from the MSRP. Just like what Toyota is doing. Don't kid yourself and believe into their propoganda and start thinking they're giving you a deal. It's still a heckuva lot cheaper to buy in the US.
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Replying to: ex_tdier (Dec 21, 2007 12:40 pm) You are missing the drift: Mazda Canada is starting to move in the right direction. I agree with you that it is not enough. But after all, it took a while for the industry to get to this point. Gradually, we should start seeing more responsible pricing on this side of the border otherwise the Canadian dealerships are going to suffer. I predict the next step will be price incentives in the spring. Additionally, I expect older models (like the Mazda6) will be heavily discounted. What will really change things is the closure of a dealership ... that will be the writing on the wall. As consumers, the question we should be asking is: Why do you expect me to pay an unreasonable price for your vehicle? |
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February 4, 2008 Mazda announces mid-year enhancements to Mazda3 Richmond Hill, Ontario - Mazda has announced mid-year enhancements to its Mazda3 line-up, including a new entry-level Mazda3 Sport GX model for the 2008 model year. Unique to Canada in the North American market, the new 2008.5 Mazda3 Sport GX uses the same 148-horsepower, 2.0-litre engine found in the current Mazda3 GX and GS sedans. The new trim line includes 15-inch steel wheels, body-coloured grille, GFX front and rear bumpers, fog lamps, anti-lock brakes, side and curtain airbags and CD stereo with four speakers. An available Comfort Package adds power locks and windows, power heated mirrors, keyless entry, illuminated entry, wheel-mounted audio controls, spoiler and 15-inch alloy wheels. Air conditioning and an automatic transmission are also available as options. The Mazda3 Sport GS now receives air conditioning, rear spoiler, cruise control and two additional speakers as standard equipment, while the Mazda3 Sport GT receives additional standard equipment, including Xenon headlamps; its Luxury Package now also adds a power driver's seat and Bose audio with Sirius satellite radio. The Mazda3 sedan also receives additional equipment content, with the GX gaining two extra speakers and body-coloured mirrors, along with a Comfort Package similar to the Sport GX. The GS sedan receives body-coloured grille and standard 16-inch alloy wheels, previously available as a GS Sport Package, and will have only a stand-alone sunroof as an option. Similar to the Sport GT, the Mazda3 sedan GT receives Xenon headlamps and additions to its Luxury Package. Pricing for the models will be available at a later date. |
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Replying to: groovypippin (Feb 05, 2008 11:28 am) It will be interesting to see how Mazda deals with the recent rise of the Canadian dollar in its pricing. Several manufacturers are introducing New Canadian pricing to address the issue. Unfortunately, this is not across the board and is sometimes applied only to higher end models. As a consumer we should insist on having a clear explanation why Canadian prices do not match US prices considering our dollars are at par and the models are virtually identical. |
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Replying to: groovypippin (Feb 05, 2008 11:28 am) It will be interesting to see how Mazda deals with the recent rise of the Canadian dollar in its pricing. Several manufacturers are introducing New Canadian pricing to address the issue. Unfortunately, this is not across the board and is sometimes applied only to higher end models. As a consumer we should insist on having a clear explanation why Canadian prices do not match US prices considering our dollars are at par and the models are virtually identical. |
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Mazda Canada has been addressing the price issue with 0% financing over 60 months which saves most buyers a major whack of cash.
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Replying to: groovypippin (Feb 05, 2008 11:28 am) |
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Replying to: groovypippin (Feb 05, 2008 2:24 pm) They have had competitive rates for financing for a while. I bought my Protege5 in 2002 with a 1.9% for 36 month finance rate. In my case, the 1.9% worked out to an additional $500 in interest charges. But when I compare the price with interest in Canada to that of the same vehicle in the US (with higher interest rates) there is still a huge disadvantage for the average deal in Canada. Take as a simple example, the case of the Mazdaspeed 3 priced in Canada and in the US. I was hoping MazdaCanada would demonstrate leadership and provide an incentive that showed they understood the price difference and adjusted in within several hundred dollars. |
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