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Mazda3 Canada

730 messages,  Last post on May 27, 2009 at 1:27 PM

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What is this discussion about? Mazda MAZDA3, Hatchback, Sedan


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#695 of 730
Re: Mazda Canada : Getting the message [groovypippin] by bodble2
Nov 06, 2007 (6:26 pm)
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Replying to: groovypippin (Nov 06, 2007 4:13 pm)

Yes, but the dealers are our only link to the manufacturers since we have to buy thru a dealer, not directly from the manufacturers. So, you could say the dealers and salespeople are "innocent" collateral damage, but so what, they're a bunch of greedy, sleazy bastards anyway.
#696 of 730
Mazda Canada : Getting the message [bodble2] by autonomous
Nov 07, 2007 (9:45 am)
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Replying to: bodble2 (Nov 06, 2007 6:26 pm)

collateral damage ... bunch of greedy, sleazy bastards
 
I would not subscribe to either of those views. I think it would be fair to say that both the manufacturers and dealers are players in this environment. As players, they should be pushing up the food chain (i.e. to Mazda HQ) the message they are hearing from the floor: Mazda has to respond meaningfully to consumers questions about Canadian pricing with the major currency change. There are many creative messages that can be delivered if there is the recognition of the importance of retaining their client base.
#697 of 730
Re: Mazda Canada : Revisiting pricing [autonomous] by autonomous
Dec 20, 2007 (3:31 pm)
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Replying to: autonomous (Oct 26, 2007 1:38 pm)

Should the strength of the Canadian currency prove to be long-lasting, we have no doubt that all Canadian manufacturers and distributors, including Mazda Canada Inc., will consider re-visiting their pricing. Regards, Mazda Canada Inc."
 
The message is getting through.
 
In a recent issue of the Globe and Mail, Jeremy Cato quotes Don Romano, the head of Mazda Canada on Mazda Canada's response to the price issue.
 
Don Romano is in surprisingly, impressively good spirits for a president who has just authorized the biggest discounting in the history of Mazda Canada. This month, Mazda announced that it is offering zero-per-cent financing for five years on every model in Mazda Canada's lineup. ... Of all the issues and challenges he's faced in that time, nothing quite matches the pricing situation that is the talk of the auto industry and consumers in Canada. The rapid rise in the dollar has cornered auto makers. They have been forced to offer discounts unheard of before and which are unsustainable over the long haul, most executives and analysts argue. "Incentives are driven 100 per cent by consumers' reluctance to buy, based on what they see in U.S. pricing," he says.
#698 of 730
Re: Mazda Canada : Revisiting pricing [autonomous] by autonomous
Dec 20, 2007 (3:22 pm)
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Replying to: autonomous (Oct 26, 2007 1:38 pm)

Should the strength of the Canadian currency prove to be long-lasting, we have no doubt that all Canadian manufacturers and distributors, including Mazda Canada Inc., will consider re-visiting their pricing. Regards, Mazda Canada Inc."
 
The message is getting through.
 
In a recent issue of the Globe and Mail, Jeremy Cato quotes Don Romano, the head of Mazda Canada on Mazda Canada's response to the price issue.
Don Romano is in surprisingly, impressively good spirits for a president who has just authorized the biggest discounting in the history of Mazda Canada. This month, Mazda announced that it is offering zero-per-cent financing for five years on every model in Mazda Canada's lineup. ... Of all the issues and challenges he's faced in that time, nothing quite matches the pricing situation that is the talk of the auto industry and consumers in Canada. The rapid rise in the dollar has cornered auto makers. They have been forced to offer discounts unheard of before and which are unsustainable over the long haul, most executives and analysts argue. "Incentives are driven 100 per cent by consumers' reluctance to buy, based on what they see in U.S. pricing," he says.
#699 of 730
Re: Mazda Canada : Revisiting pricing [autonomous] by bodble2
Dec 20, 2007 (5:15 pm)
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Replying to: autonomous (Dec 20, 2007 3:22 pm)

That is indeed good news!
 
Of all the mass market brands, I think BMW is one of the few, if not only, manufacturer that is still holding out. They are offering only negligible purchase incentives, at least what they have publicly announced. Perhaps there are bigger factory to dealers rebates that have not been made public --- that I don't know.
#700 of 730
Re: Mazda Canada : Revisiting pricing [autonomous] by ex_tdier
Dec 21, 2007 (12:40 pm)
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Replying to: autonomous (Dec 20, 2007 3:22 pm)

Hogwash. The typical consumer would rather see the sticker price lowered and additional rebates offered. Sure, 0% financing is definitely a plus but our interest rates have been very good (low) for some time now. It's all bunk that they're offering this financing due to the higher Canadian dollar. I got my 5 year financing 3 years ago 3%.
 
What this translates to is the dealers will not be budging much from the MSRP. Just like what Toyota is doing. Don't kid yourself and believe into their propoganda and start thinking they're giving you a deal. It's still a heckuva lot cheaper to buy in the US.
#701 of 730
Re: Mazda Canada : Revisiting pricing [ex_tdier] by autonomous
Dec 21, 2007 (1:44 pm)
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Replying to: ex_tdier (Dec 21, 2007 12:40 pm)

the dealers will not be budging much from the MSRP .... Don't kid yourself and believe into their propoganda and start thinking they're giving you a deal. It's still a heckuva lot cheaper to buy in the US.
 
You are missing the drift: Mazda Canada is starting to move in the right direction. I agree with you that it is not enough. But after all, it took a while for the industry to get to this point. Gradually, we should start seeing more responsible pricing on this side of the border otherwise the Canadian dealerships are going to suffer.
 
I predict the next step will be price incentives in the spring. Additionally, I expect older models (like the Mazda6) will be heavily discounted. What will really change things is the closure of a dealership ... that will be the writing on the wall.
 
As consumers, the question we should be asking is: Why do you expect me to pay an unreasonable price for your vehicle?
#702 of 730
2008.5 Mazda3 by groovypippin
Feb 05, 2008 (11:28 am)
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February 4, 2008
 
Mazda announces mid-year enhancements to Mazda3
 
Richmond Hill, Ontario - Mazda has announced mid-year enhancements to its Mazda3 line-up, including a new entry-level Mazda3 Sport GX model for the 2008 model year.
 
Unique to Canada in the North American market, the new 2008.5 Mazda3 Sport GX uses the same 148-horsepower, 2.0-litre engine found in the current Mazda3 GX and GS sedans. The new trim line includes 15-inch steel wheels, body-coloured grille, GFX front and rear bumpers, fog lamps, anti-lock brakes, side and curtain airbags and CD stereo with four speakers. An available Comfort Package adds power locks and windows, power heated mirrors, keyless entry, illuminated entry, wheel-mounted audio controls, spoiler and 15-inch alloy wheels.
 
Air conditioning and an automatic transmission are also available as options.
 
The Mazda3 Sport GS now receives air conditioning, rear spoiler, cruise control and two additional speakers as standard equipment, while the Mazda3 Sport GT receives additional standard equipment, including Xenon headlamps; its Luxury Package now also adds a power driver's seat and Bose audio with Sirius satellite radio.
 
The Mazda3 sedan also receives additional equipment content, with the GX gaining two extra speakers and body-coloured mirrors, along with a Comfort Package similar to the Sport GX.
 
The GS sedan receives body-coloured grille and standard 16-inch alloy wheels, previously available as a GS Sport Package, and will have only a stand-alone sunroof as an option. Similar to the Sport GT, the Mazda3 sedan GT receives Xenon headlamps and additions to its Luxury Package.
 
Pricing for the models will be available at a later date.
#703 of 730
Re: 2008.5 Mazda3 [groovypippin] by autonomous
Feb 05, 2008 (2:17 pm)
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Replying to: groovypippin (Feb 05, 2008 11:28 am)

Pricing for the models will be available at a later date.
  
It will be interesting to see how Mazda deals with the recent rise of the Canadian dollar in its pricing. Several manufacturers are introducing New Canadian pricing to address the issue. Unfortunately, this is not across the board and is sometimes applied only to higher end models. As a consumer we should insist on having a clear explanation why Canadian prices do not match US prices considering our dollars are at par and the models are virtually identical.
#704 of 730
Re: 2008.5 Mazda3 [groovypippin] by autonomous
Feb 05, 2008 (2:17 pm)
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Replying to: groovypippin (Feb 05, 2008 11:28 am)

Pricing for the models will be available at a later date.
  
It will be interesting to see how Mazda deals with the recent rise of the Canadian dollar in its pricing. Several manufacturers are introducing New Canadian pricing to address the issue. Unfortunately, this is not across the board and is sometimes applied only to higher end models. As a consumer we should insist on having a clear explanation why Canadian prices do not match US prices considering our dollars are at par and the models are virtually identical.

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