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Hatchbacks Mazda3 Mazda3 Canada
730 messages, Last post on May 27, 2009 at 1:27 PM
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| Looking at trading my 2004 Mazda3 GS (64,000kms) with Automatic for a 2007 3GS with Auto. Anyone have a suggestion on what the price difference should be. | |
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With the Canadian - US dollars at par what justifies the significant difference in vehicle pricing? In the case of the Mazdaspeed3 the difference is close to $7500 or roughly 30%. Here is what Mazda Canada told me when I posed that question to them last month. "From: MCI - Customer Relations [mailto:MCIC/R  mazda.ca] Sent: September 19, 2007 3:03 PM Thank you for your taking the time to write to Mazda Canada Inc. We welcome correspondence from Mazda owners and are pleased to offer clarification when ever possible. Pricing in the U.S. and Canada is different because we are significantly differing markets. The United States has a significantly greater ability for volume purchasing than other smaller markets such as Canada. It is no different than any other retail market. Please understand that Mazda Canada Inc. does not compete with its U.S. counterpart. As such, changes in the Canadian product pricing will likely be driven by the Canadian auto market as a whole rather than currency market fluctuations or other markets. Should the strength of the Canadian currency prove to be long-lasting, we have no doubt that all Canadian manufacturers and distributors, including Mazda Canada Inc., will consider re-visiting their pricing. Regards, Mazda Canada Inc." p.s. Regarding the lack of competition mentioned, dealerships are forbidden to do so with new vehicles.
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Replying to: autonomous (Oct 26, 2007 1:38 pm)
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Replying to: autonomous (Nov 06, 2007 11:11 am)
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Replying to: groovypippin (Nov 06, 2007 4:13 pm) 
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Replying to: bodble2 (Nov 06, 2007 6:26 pm) I would not subscribe to either of those views. I think it would be fair to say that both the manufacturers and dealers are players in this environment. As players, they should be pushing up the food chain (i.e. to Mazda HQ) the message they are hearing from the floor: Mazda has to respond meaningfully to consumers questions about Canadian pricing with the major currency change. There are many creative messages that can be delivered if there is the recognition of the importance of retaining their client base. |
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Replying to: autonomous (Oct 26, 2007 1:38 pm) The message is getting through. In a recent issue of the Globe and Mail, Jeremy Cato quotes Don Romano, the head of Mazda Canada on Mazda Canada's response to the price issue. Don Romano is in surprisingly, impressively good spirits for a president who has just authorized the biggest discounting in the history of Mazda Canada. This month, Mazda announced that it is offering zero-per-cent financing for five years on every model in Mazda Canada's lineup. ... Of all the issues and challenges he's faced in that time, nothing quite matches the pricing situation that is the talk of the auto industry and consumers in Canada. The rapid rise in the dollar has cornered auto makers. They have been forced to offer discounts unheard of before and which are unsustainable over the long haul, most executives and analysts argue. "Incentives are driven 100 per cent by consumers' reluctance to buy, based on what they see in U.S. pricing," he says. |
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Replying to: autonomous (Oct 26, 2007 1:38 pm) The message is getting through. In a recent issue of the Globe and Mail, Jeremy Cato quotes Don Romano, the head of Mazda Canada on Mazda Canada's response to the price issue. Don Romano is in surprisingly, impressively good spirits for a president who has just authorized the biggest discounting in the history of Mazda Canada. This month, Mazda announced that it is offering zero-per-cent financing for five years on every model in Mazda Canada's lineup. ... Of all the issues and challenges he's faced in that time, nothing quite matches the pricing situation that is the talk of the auto industry and consumers in Canada. The rapid rise in the dollar has cornered auto makers. They have been forced to offer discounts unheard of before and which are unsustainable over the long haul, most executives and analysts argue. "Incentives are driven 100 per cent by consumers' reluctance to buy, based on what they see in U.S. pricing," he says.
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Replying to: autonomous (Dec 20, 2007 3:22 pm) Of all the mass market brands, I think BMW is one of the few, if not only, manufacturer that is still holding out. They are offering only negligible purchase incentives, at least what they have publicly announced. Perhaps there are bigger factory to dealers rebates that have not been made public --- that I don't know. |
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Replying to: autonomous (Dec 20, 2007 3:22 pm) 3%. What this translates to is the dealers will not be budging much from the MSRP. Just like what Toyota is doing. Don't kid yourself and believe into their propoganda and start thinking they're giving you a deal. It's still a heckuva lot cheaper to buy in the US.
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