Last post on Dec 04, 2013 at 7:12 AM
You are in the Lincoln Zephyr/MKZ
What is this discussion about?
Lincoln Zephyr, Lincoln MKZ, Sedan
#3016 of 3084 Re: Lincoln dealerships [gregg_vw]
Feb 21, 2013 (5:54 pm)
If they had known the MKZ would be delayed so long they would have made it a 2014 model, no question. But that wasn't the initial plan.
They absolutely had too many dealers for the modest (and more realistic) projected sales volume since Mercury was cancelled. Mercury volume (mostly fleet and employee sales) kept the dealers afloat but that's no longer there. They're simply trying to size the number of dealers to the number of vehicles they expect to be sold. It's a lot easier to justify the upgrades that they're asking the dealers to make if there are fewer dealers with more volume available per dealer.
It doesn't solve the poor service - that's not the intent.
#3017 of 3084 Re: Lincoln dealerships [akirby]
Feb 22, 2013 (5:11 am)
I understand what you're saying. However, without a lot great new product, fewer dealers don't usually translate into more saes per dealer...just less sales. Lincoln's numbers bear this out.
#3018 of 3084 Re: Lincoln dealerships [gregg_vw]
Feb 22, 2013 (10:54 am)
I don't agree that fewer dealers equals fewer sales. We're talking about having one dealer in a large city instead of 4. If a customer wants a Lincoln they can go buy one. Regardless of whether Lincoln is selling 10 vehicles per month in one location or 1000 - more sales per dealer helps offset the
The sales drop is due to poor products and Ford's unwillingness to throw large sums of cash on the hood. Not dealer contraction.
By contrast - do you think that Lexus - who doesn't have very many dealers to begin with - could increase sales by adding dealers? Of course not.
#3019 of 3084 "The car I never got".
Jun 22, 2013 (5:26 pm)
Lincoln has a terrible customer service. I had ordered my 2013 Lincoln MKZ in October 2012. I was among the first ones who did so. They informed me in April 2013 after waiting 6 months due to the production delays that they cancelled my order by mistake. Imagine that. They ordered another vehicle for me and offered $900.00 incentive for their mistake. I waited another 8 weeks to find out that my car was damaged in transit and needs repairs. My repeated attempts to find out from my dealership and Lincoln Customer Service when finally I will be getting the car did not bring any results. I walked away from this joke on June 7th. 2013 after waiting 8 months and never got the car. Meet a new Lincoln Luxury.
I want people to know that Lincoln's ignorance and total disregard do not translate into extra they charge. If people are willing to go with Lincoln, they should understand that they will not get Lexus or Audi type service. They will not get it, period.
#3020 of 3084 Re: "The car I never got". [magician2166]
Jun 22, 2013 (7:11 pm)
Every Lincoln dealer is an independent business so results will vary. Some are great and some are terrible. Unfortunately Ford has very little recourse with bad dealers due to state franchise laws.
The problem with the MKZ launch is that it was a totally new vehicle and inspection process that had not been done before and when they decided to send the cars to Michigan for inspection to clear the backlog they found out their tracking process wasn't able to handle it. Not an excuse - just an explanation that this was a unique situation that probably won't happen again.
It will take Lincoln several years to get most of the dealerships upgraded .
#3021 of 3084 Re: "The car I never got". [magician2166]
Jun 25, 2013 (8:22 am)
I agree ... see my post #3012,
#3022 of 3084 Re: "The car I never got". [akirby]
Jun 25, 2013 (10:36 am)
My daughter has a 2006 Zephyr and its the most beautiful car she ever had comparable to the Mitsubishi gallants and Jeep, pathfinder and more, I have driven this car and its just a comfort to drive. the MKZ took its place yet looks the same except for the grill and tail lights same interior. If Lincoln loses it line because of inspection problems it will be a true shame
#3023 of 3084 Re: "The car I never got". [jerrys2]
Jun 25, 2013 (6:45 pm)
Yes, I read it. Thank you
#3024 of 3084 Re: "The car I never got". [magician2166]
Jun 25, 2013 (6:51 pm)
Ford/Lincoln had a disastrous launch on the MKZ, that's for sure. Couldn't have come at a worse time for them. I had no problems with my 2011 MKZ hybrid purchase, or since. Hope Lincoln gets back on track.
#3025 of 3084 Re: "The car I never got". [texases]
Jun 25, 2013 (8:27 pm)
Based on MkZ sales they're already back on track and the botched launch is nothing but a distant memory.