Last post on Dec 04, 2013 at 7:12 AM
You are in the Lincoln Zephyr/MKZ
What is this discussion about?
Lincoln Zephyr, Lincoln MKZ, Sedan
#3011 of 3084 Re: Lincoln Fusion/Mondeo/MKZ [brucelinc]
Feb 20, 2013 (6:37 pm)
Was planning on looking at the MKZ but when the date kept being pushed back I began to wonder if they were having problems. Also if I waited much longer the 2014 would be out. I also started getting nervous about trade in value when I wanted to trade it in so I went with the Lexus ES-350. Bought it in December. Love it. Very pleased that I bought it instead of the MKZ. Lexus just seems to have a better name & reputation than Lincoln.
#3012 of 3084 Re: Lincoln Fusion/Mondeo/MKZ [alex1212]
Feb 21, 2013 (5:33 am)
My experience exactly ... I purchased the 350 in Oct. With all the hype beginning in 2012, I anticipated 2013 MKZ would be available by Sept. Suspect there were labor and/or production problems in Mexico. Love the 350 and the dealership Lincoln has a long way to go to catch up here. As I said previously In many dealerships Lincoln seems to be an afterthought to Ford cars and trucks. Miss my 2008 MKZ but not the dealership experience. 350 is great and will consider the RX to replace my SUV.
#3013 of 3084 Lincoln dealerships
Feb 21, 2013 (7:26 am)
Ah, the dealership experience -- to me that is Lincoln's Achilles heel. I am on my 3rd leased MKZ, have always liked the room, the quality -- and getting all the bells and whistles for much less than similar AWD cars. But on my second and third Lincolns, I came close to gettng another brand simply because of the dealership. And as someone else said, I got the idea that at this dealership, Lincoln was a poor stepchild. In fact, with all three MKZs, I started taking them to another Ford dealer for service and warranty work; much more pleased with them and their customer service.
#3014 of 3084 Re: Lincoln dealerships [alakerson]
Feb 21, 2013 (7:49 am)
Lincoln started working on revamping the dealer experience 2 years ago. I think part of the delay is that they were trying to force out some of the dealers - they had too many. The ones that remain are expected to do major upgrades to facilities including Lexus like services. Obviously some dealers will make the changes sooner and some may resist but at least there is a concrete plan to address the issue as soon as its feasible. Lincoln understands this is a big gap and is required to compete with Lexus and the other luxury makes.
The MKZ launch is a fiasco as was the Fusion launch at the same plant. I think they cut too many corners on the schedule and ended up with too many problems. They seem to be resolved now and dealers are getting shipments but they probably should have waited and done a March release on both vehicles.
#3015 of 3084 Re: Lincoln dealerships [akirby]
Feb 21, 2013 (4:00 pm)
And they should have called both 2014 models. As for having too many dealers, BS. Cutting dealers will cut sales. That is a fact. Look at other brands that have severely cut dealers.
What they need to do is educate dealers as to what will engender more sales in 2013. Dealers can change, or cut their own throats...but forcing out a certain percentage will not fix what is a culture that hasn't figured out why the Lexus dealer down the street has more business, even though the product isn't obviously superior.
#3016 of 3084 Re: Lincoln dealerships [gregg_vw]
Feb 21, 2013 (5:54 pm)
If they had known the MKZ would be delayed so long they would have made it a 2014 model, no question. But that wasn't the initial plan.
They absolutely had too many dealers for the modest (and more realistic) projected sales volume since Mercury was cancelled. Mercury volume (mostly fleet and employee sales) kept the dealers afloat but that's no longer there. They're simply trying to size the number of dealers to the number of vehicles they expect to be sold. It's a lot easier to justify the upgrades that they're asking the dealers to make if there are fewer dealers with more volume available per dealer.
It doesn't solve the poor service - that's not the intent.
#3017 of 3084 Re: Lincoln dealerships [akirby]
Feb 22, 2013 (5:11 am)
I understand what you're saying. However, without a lot great new product, fewer dealers don't usually translate into more saes per dealer...just less sales. Lincoln's numbers bear this out.
#3018 of 3084 Re: Lincoln dealerships [gregg_vw]
Feb 22, 2013 (10:54 am)
I don't agree that fewer dealers equals fewer sales. We're talking about having one dealer in a large city instead of 4. If a customer wants a Lincoln they can go buy one. Regardless of whether Lincoln is selling 10 vehicles per month in one location or 1000 - more sales per dealer helps offset the
The sales drop is due to poor products and Ford's unwillingness to throw large sums of cash on the hood. Not dealer contraction.
By contrast - do you think that Lexus - who doesn't have very many dealers to begin with - could increase sales by adding dealers? Of course not.
#3019 of 3084 "The car I never got".
Jun 22, 2013 (5:26 pm)
Lincoln has a terrible customer service. I had ordered my 2013 Lincoln MKZ in October 2012. I was among the first ones who did so. They informed me in April 2013 after waiting 6 months due to the production delays that they cancelled my order by mistake. Imagine that. They ordered another vehicle for me and offered $900.00 incentive for their mistake. I waited another 8 weeks to find out that my car was damaged in transit and needs repairs. My repeated attempts to find out from my dealership and Lincoln Customer Service when finally I will be getting the car did not bring any results. I walked away from this joke on June 7th. 2013 after waiting 8 months and never got the car. Meet a new Lincoln Luxury.
I want people to know that Lincoln's ignorance and total disregard do not translate into extra they charge. If people are willing to go with Lincoln, they should understand that they will not get Lexus or Audi type service. They will not get it, period.
#3020 of 3084 Re: "The car I never got". [magician2166]
Jun 22, 2013 (7:11 pm)
Every Lincoln dealer is an independent business so results will vary. Some are great and some are terrible. Unfortunately Ford has very little recourse with bad dealers due to state franchise laws.
The problem with the MKZ launch is that it was a totally new vehicle and inspection process that had not been done before and when they decided to send the cars to Michigan for inspection to clear the backlog they found out their tracking process wasn't able to handle it. Not an excuse - just an explanation that this was a unique situation that probably won't happen again.
It will take Lincoln several years to get most of the dealerships upgraded .