Last post on Dec 04, 2013 at 7:12 AM
You are in the Lincoln Zephyr/MKZ
What is this discussion about?
Lincoln Zephyr, Lincoln MKZ, Sedan
#2884 of 3084 Re: Test drive [gregg_vw]
Dec 27, 2009 (10:24 pm)
Lincoln's bread and butter volume car is MKZ. And it is really funny how Ford does not care about MKZ. There are no LM dealerships left in SF bay area. And most of Ford dealerships have only couple of MKZ, what kind of volume car it is if there is no cars in dealership. San Leandro Ford has only one MKZ, Fremont Ford has three and two of them sit there since May 2009. Livermore Ford has none. Only Ford dealerships in San Jose and Sunnyvale have around 10 MKZ. Of course if you are hell bent to buy MKZ you can do it. But Fords strategy in increasing Lincoln's sales volume looks weird to me. Lincoln has an exclusivity status though. I did not see a single 2010 MKZ on the road so far. And thats in the area where most people drive Mercs, BMW, Audis, Lexuses, Acuras and Infinities.
#2885 of 3084 Re: Test drive [gregg_vw]
Dec 28, 2009 (11:06 am)
The MKS is a full size luxury vehicle regardless of which wheels are driven and it certainly competes against the Lexus GS and Infiniti M and it's outselling both.
Look at what Lincoln had 5 years ago. The MKS has far more luxury and performance than any recent Lincoln and still it gets no respect whatsoever.
Exactly what does Ford need to do with the MKS and MKZ to please you guys?
#2886 of 3084 Re: Test drive [akirby]
Dec 28, 2009 (3:18 pm)
Outselling the GS and M is outselling the GS and M, but they are both about the slowest moving models for Lexus and Infiniti. They have never been volume models. Both are being totally revamped momentarily.
I like a MKZ-size car. I just don't like the MKZ. It (and you have said it yourself) is too much like the Fusion to be a real Lincoln. With the MKS, it is a matter of personal taste. I find the styling dowdy and the front overhang way too big. The Taurus is prettier. At least with the MKS, Lincoln is proceeding in a better direction than before. Although it should have a longer wheelbase for the size of car it is, remember how ridiculously long the last Continental was while having only a 109" wheelbase?
Get some styling pizazz going. The new grill is a start, but even the MKT styling fades into the pavement, once you get past the grill. And everyone will. Most people are habituating to large grills these days, because it is the current style, and even subcompacts have them. How about a Lincoln that you look at and say "wow!"
The field is moving so so fast. Brands like Hyundai and Kia are on the rise big time, and it is because they are exploding with good, new reliable product in practically all classes, save super-luxury. And they are soon going there too. VW?Audi is one to watch again. And I still don't know how GM is doing what they are doing with Chevrolet, Buick, Cadillac and GMC all at once.
Lincoln is now keeping up so to speak, but that is not enough anymore to get noticed. They need to leapfrog the competition with something like Ford is doing with the 2011 Mustang engines, the Fusion Hybrid, the Raptor and the Festiva.
#2887 of 3084 Re: Test drive [gregg_vw]
Dec 29, 2009 (8:07 am)
And what they've done with Ford tells me that they will pull off a similar "leapfrog" with Lincoln, but we all know it will be 2-3 years before they can afford it.
All I'm saying is they're taking steps in the right direction and they're better off now than a few years ago and they'll be able to tread water until they get new products.
#2888 of 3084 Re: Test drive [gregg_vw]
Dec 29, 2009 (8:58 am)
Gregg, I know you don't like the looks of the MKS and on some specific details like length to wheelbase, I agree with you. In spite of that, I think the car looks very striking and based on the uninvited attention mine gets, apparently a lot of people agree. One problem is that few know what the heck it is and when they find out, the response is always the same - "Wow, I didn't know Lincoln made anything like that."
The Lincoln nameplate just doesn't have any pizzazz. People still think airport transportation. Years of neglect of the nameplate have really hurt. At the time the MKS was hurried to market, I think Ford was looking at 50,000 in annual sales. We are in different times now. None of the MKS direct competitors are turning in those numbers. IIRC, the LS sold more than 50,000 in its first year. Lincoln had a stronger reputation in those days. In spite of an incredibly bland body style, the LS brought buyers in. Early LSs had a few problems, the car withered on the vine, it developed a reputation of unreliability and many of those LS buyers moved on, never to give Lincoln another chance.
I hope that when and if Lincoln gets a new platform and something really special there will be enough buyers who care. They have a tough row to hoe to overcome their image of airport transportation TCs, unreliable LSs, and Fords with different grilles. In the meantime, the MKS ecoboost is by far the best Lincoln ever built and the most competitive in its rather narrow market.
#2889 of 3084 Re: Test drive [brucelinc]
Dec 29, 2009 (9:38 am)
I agree and disagree with you. While the MKS, compared to everything that came before is undoubtedly the best Lincoln ever, it does not have the same stature in the current field of cars as some Lincolns have had compared to their contemporaries. The brand needs to get past the attitude that it can survive by "treading water" and keeping up and being "competitive." Yes, MKS stands tall with the cars with which it competes. But it is a fierce market out there. MKS does not have the presence or halo of a 1936 Zephyr or 41 Continental or 61 Continental or 69 Mark III or 1984 Mark VII or 1990 Town Car (don't laugh...that body style really stood out from the rest when it was introduced) or 1998 Navigator or the 2002 Continental concept or the MKR concept. Because it is modern and up to date, the MKS is better than all of them. But so is the Taurus.
Lincoln had an enormous opportunity when the MKS was designed--because it was a clean sheet car done this decade--but they dithered around with derivative styling and initially proposed a car that had no Lincoln presence at all before they pasted on a different grill. It also apparently never occurred to the project team that a relatively cheap wheelbase stretch (from the 500) would have an easy way to distinguish it more. (Mercury and Lincoln used to do that all the time when they started with a Ford chassis.) Yada yada, water under the bridge. Another missed opportunity.
#2890 of 3084 Re: Test drive [gregg_vw]
Dec 29, 2009 (9:52 am)
No argument from me on anything in your post. I will add two more problems that have hurt the MKS - it was introduced with a weak engine and they had some quality problems on early cars.
They have now solved weak engine problem (big time!) and quickly corrected the quality issues but the initial impressions of the 2009s hurt the reputation.
#2891 of 3084 Re: Test drive [savetheland]
Dec 29, 2009 (9:55 am)
I really like all of the new Lincolns and Mercurys. I owned a Zephr, MKZ, and now own the Milian Hybrid. I really want to go back to the Lincoln but for now enjoy getting my 35-41 mpg along with not splitting emissions into the air while I sit in traffic or at stop lights.
#2892 of 3084 Re: Test drive [bigt]
Dec 29, 2009 (11:47 am)
Bigt, the company needs more great customers like you! Also, you have one of the best and most competitive Ford products available with your Milan. I suggest you also buy an MKS ecoboost so you can burn up some of that fuel you are now saving! Lincoln needs your support!
#2893 of 3084 Re: Test drive [brucelinc]
Dec 29, 2009 (3:17 pm)