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Sedans Lincoln Zephyr/MKZ Lincoln Zephyr/MKZ
2865 messages, Last post on Dec 02, 2009 at 6:02 AM
You are in the Lincoln Zephyr/MKZ Forum. Your Hosts are pat & karens
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Replying to: bigt (Sep 12, 2009 3:46 am) |
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Replying to: tiger16 (Nov 24, 2009 9:18 am) |
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Do any of you "insiders" know of plans for the 2011 MKZ? My plan was to get a 2010 something or other. After recently checking out all the prospects in this segment, I've eliminated the 2010 MKZ. IMO it's overpriced and doesn't measure up to the competition. I'm most interested in the ES and CTS, however, if the MKZ is having a major revison next year I might wait. By the way, the 2010 MKZ has been out late April/early May and I have seen only one on the road. I didn't think it would sell well but, can sales be this bad? It's not like I'm out in the country somewhere either. I'm right in the middle of the Baltimore-Washington megalopolis. Just wondering if the poor sales might speed up a complete redo.
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Replying to: tiger16 (Nov 24, 2009 9:33 am) |
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Does MKZ has keyless start push button? If not - does it use that little crappy Ford Fusion key made from cheap plastic with confusing buttons?
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Replying to: savetheland (Nov 28, 2009 10:30 am)
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Replying to: explorerx4 (Nov 29, 2009 2:15 pm)
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Replying to: savetheland (Nov 29, 2009 3:33 pm)
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Replying to: gregg_vw (Nov 29, 2009 4:57 pm) BTW there is link to article about LM dealerships going away: http://www.fomoconews.com/forums/showthread.php?t=3769 Below are some excerpts from article: ...Since Ford's dealership reduction efforts began in 2006, the number of stand-alone Lincoln-Mercury dealerships is down more than 42 percent. The biggest driver of the reduction has been the push for Lincoln-Mercury and Ford stores to merge in metro markets, something the automaker previously discouraged. At the beginning of 2009, there were 357 Lincoln-Mercury stores in the United States, down from 619 three years prior. Ford CEO Alan Mulally talked about the future of Lincoln and the stand-alone Lincoln-Mercury dealership with Associate Publisher Peter Brown, Editor Jason Stein and Staff Reporter Amy Wilson... ...I'll share a recent experience: I was driving a Lincoln MKS and visiting a stand-alone Ford store, and I was sitting in the car in front of the showroom for a few minutes. There was a salesman outside on the sidewalk right in front of this Lincoln MKS, and he starts talking it up to a customer, but then the punch line was: “Well, this is pretty much the same as the Taurus, the Taurus actually looks even better. I have the Taurus around the side, and it costs $10,000 less. Come look at the Taurus.” That wasn't a Ford-Lincoln-Mercury store, but that salesman saw that Lincoln and he jumped right on it to use it as a sales tool. "I understand. And the answer clearly is the brand promise. Maybe in the past, there hasn't been as much differentiation between a Lincoln and a Ford. But clearly with what we're doing going forward, that Lincoln product is going to be a more of a luxury brand promise. The whole bar's moving up because the Ford vehicles are getting better and all the luxury brands are getting better." But part of the brand promise is the experience at the dealership. "Most people that dual have an enhanced experience with the dealership, too, with the service. If you go to the ones that are really successful with that, they really provide the extra attention and care that the Lincoln buyers really expect and really value." But you have to get them to buy the Lincolns first. And if the sales guy thinks it's easier to sell him the Ford, you're going to sell fewer Lincolns, won't you? "I know your one example. But we've got a lot of people that are buying Lincolns, and they love Lincolns. The people that have dualed stores know they want to have an experience that fits the vehicle that they're selling, so they'll do it to be successful. They'll have two different experiences."...
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