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Sedans Lincoln Zephyr/MKZ Lincoln Zephyr/MKZ
2865 messages, Last post on Dec 02, 2009 at 6:02 AM
You are in the Lincoln Zephyr/MKZ Forum. Your Hosts are pat & karens
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Replying to: tiger16 (Aug 25, 2009 4:13 am) Lincoln does not need "numbers" or "market presence" right now - they need profits - pure and simple. You want Lincoln to go after market share by pricing a competitive vehicle way below the competition. If Ford was not struggling to make a profit AND the MKZ was where Lincoln wanted it (100% unique sheetmetal, new powertrains, new Lincoln styling) AND they weren't constrained by plant capacity - then it might make sense. All I'm saying is they can't do it NOW - it doesn't make business sense in the current environment. |
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My wife and I have visited two LM dealerships in Tarrant County (Fort Worth area) and both of them looked like the typical volume stores with no luxury appointments. How will customers who come from Lexus, Acura , etc., ever accept the downgrade in amenities? These two Lincoln stores had none of the following, but the BMW, Audi, Infiniti in the area do: snack bar, free water bottles and soft drinks, muffins (a.m.) baked on the premises, hook-up ports for computers, large comfortable chairs, Starbucks coffee machine, wide-screen monitors, etc. You get the idea. I imagine that both LM stores are just hanging on. There is no money to put into facilities that customers from other brands are used to. My point is that, we can talk about increasing Lincoln's cache, the value and such, but the surroundings these cars are in send a negative message. The message to first-time Lincoln shoppers is this: "Lincoln, you don't show a commitment to playing on a level I am used to."
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Replying to: carjim (Aug 27, 2009 12:21 pm)
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Replying to: bigt (Aug 27, 2009 12:48 pm)
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Replying to: akirby (Aug 27, 2009 12:56 pm)
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Replying to: savetheland (Aug 27, 2009 4:54 pm) What you also fail to realize is most of the Ford/Lincoln/Mercury dealers (and Chrysler and GM dealers also) have franchises that go back 30, 40, 50 years or longer. Most of the imports do not have that baggage to contend with. Their dealers are much newer and in some cases better backed financially. And they may have more favorable franchise agreements that give the manufacturer more control, whereas Ford is stuck with franchise agreements written in the 50s or 60s. It's just another part of the old legacy environment that Ford must deal with. |
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I am seeing lots of MKZ's in the DC area these days. Not the 2010 but the prior years. I even saw a newly sold 2006 Zephr in Black and it really looked sharp.
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Replying to: bigt (Sep 12, 2009 3:46 am) |
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