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Sedans Lincoln Zephyr/MKZ Lincoln Zephyr/MKZ
2865 messages, Last post on Dec 02, 2009 at 6:02 AM
You are in the Lincoln Zephyr/MKZ Forum. Your Hosts are pat & karens
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Replying to: tiger16 (May 13, 2009 9:30 am) My wife saw the MKZ sitting next to the Milan and wondered about the price difference, too. In her mind, the styling differences and badge weren't worth the extra dollars. I believe akirby has said the Z offers more sound deadening, thicker side glass, maybe some doodads its stable mates don't, and pointed that out to her. We probably should have driven the Milan or Fusion back to back with the MKZ in order to judge the ride, quiet, etc. But, point is, you may be right about what the buying public thinks. Lincoln has a tough road to travel to turn perceptions around.
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Replying to: displacedtexan (May 13, 2009 12:05 pm) Given the 2010 MKZ was just a mid cycle refresh, I think Ford did a heck of a lot more than should be expected. Who puts out a brand new car and puts in new interiors, new front and rear clips and 4 new drivetrains after only 3.5 years (not 4)? Nobody. When the new models arrive in 3 years or so I think you'll see unique sheetmetal all the way around (like the MKS) and a more cohesive design along with more amenities and a new drivetrain. By then Ford will be over the hump on the new products (Fiesta, Explorer, Focus) and will have more resources to spare. |
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Well here's another one. Automotive Addicts test drove the 2010 MKZ and came away very impressed. Your Thoughts  Automotive Addicts review of the 2010 Lincoln MKZ
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Replying to: theman123 (May 14, 2009 7:13 pm)
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Replying to: displacedtexan (May 15, 2009 7:52 am) |
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Waiting in the mailbox Friday was a package from L-M. It contained a simple brochure on the entire Lincoln line with an offer of $750 back if I purchased, specifically, the new MKZ. I believed rebates/incentives would be coming but, I didn't think just 4 weeks after intro. Doesn't look good. I went back to the L-M dealership to have another look, in case I could be persuaded when the big rebates start. I liked the interior even less the second time. There's more black than I first thought: almost the whole dash, the console, 1/3 of the door panels, the carpet, door pillars, lower interior door wells and piping. Wow, might as well make everything black. I wonder if those of you that say you prefer the new interior are, in fact, focusing on the new dash and lines and not the entire package. The new lines are an improvement but, I actually prefer the old interior overall. To me, it has a more elegant look and feel about it. Reducing all of that black would really help. Here's a somewhat funny story that I swear is true. I had just gotten out if the new MKZ when a salesmann came over. He asked how I liked it. I said too much black inside for me. He said, well that's the charcoal interior. If you got the camel interior it wouldn't be so dark. I said, it is the camel interior. No, he said, this has the charcoal. I said, you better check. He walked over to the car, looked in the window and still refused to admit it was the tan until he looked at the invoice. Finally, he said, you're right, it is the tan. Said the car has been on the lot for 2 weeks and the whole time he thought it had the charcoal interior. I felt vidicated. Anyway, Ford has made a grave error in pricing this car at over $34K. The price point puts it right in the middle of some serious heavyweight competitors at the same time the buying public essentially considers the MKZ nothing more than a loaded Fusion. Therefore, they either get a loaded Fusion and pocket about $12K or they buy elsewhere. Perception is everything. This is set up to be a sales disaster. Here's my suggestions to Ford: 1. Lower the base to just under $30K. For now, this is where this car should be. 2. Get rid of the interior black overload. This will give it a more rich, elegant look. 3. Offer an interior upgrade option. More wood on dash & doors. There are other improvements needed but, for 2010, they are not doable. The things I listed can be done quite easily. I think Ford really has to do something quick. Mechanically, I think the MKZ is competitive but, I don't think it has the look and feel the buying public has in mind at the current price point. |
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Replying to: tiger16 (May 18, 2009 5:48 am) I think you're overestimating the sales targets for this vehicle. Since Hermosillo can only produce 300,000 vehicles (including Fusion, Milan and MKZ and including exports to South and Latin America) and the Fusion and Milan sales are expected to be quite high I think Ford will be happy with lower volume and higher profits on each one. The point is you can't look at the MKZ as a stand alone vehicle due to production capacity limitations.
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Replying to: akirby (May 18, 2009 7:55 am) A few minutes ago I was at a traffic light behind a new black Avalon and that reminded me of something else I thought peculiar when I was at the L-M dealership on Saturday. Since they dropped the navy blue on the new MKZ, my next choice was black. However, it's not black - it's black metallic with a gazillion gold flecks. From a distance it looks black but, up close, it kind of grays out. And depending on the angle, it can really look "different." Next to the MKZ was an SUV of some sort and, like the Avalon, it was a true black. Deep and glossy, what black should be. The sticker didn't indicate a special paint so, I'm assuming you can't get true black exterior paint in the MKZ. That's really weird.
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Replying to: tiger16 (May 18, 2009 9:26 am) It is tuxedo black - first introduced on the MKS last year. Now it has spread to the MKZ and Fusion. You are right - the traditional gloss black clearcoat is not available. Apparently a lot of people like the tuxedo black. I don't happen to be one of them. It looks like a dark gray to me - or black with a coat of dust on it. |
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Replying to: tiger16 (May 18, 2009 9:26 am) it would probably be tough to paint match for a repair though. i would want it over a straight black. to me, lincolns look best in black. |
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