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Lincoln Zephyr/MKZ

2863 messages,  Last post on Dec 01, 2009 at 8:39 PM

You are in the Lincoln Zephyr/MKZ Forum. Your Hosts are pat & karens

What is this discussion about? Lincoln Zephyr, Lincoln MKZ, Sedan


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#2736 of 2863
Re: Hybrid [bigt] by gregg_vw
Dec 09, 2008 (8:07 am)
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Replying to: bigt (Dec 09, 2008 7:38 am)

I cannot imagine that similarly equipped Fusion and Milan hybrids will not sell for essentially the same amount in the real world.
#2737 of 2863
Re: Hybrid [gregg_vw] by akirby
Dec 09, 2008 (8:08 am)
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Replying to: gregg_vw (Dec 09, 2008 8:07 am)

Beat you by 2 seconds.....
#2738 of 2863
Re: Hybrid [akirby] by gregg_vw
Dec 09, 2008 (8:17 am)
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Replying to: akirby (Dec 09, 2008 8:08 am)

Yes, well, you are probably younger than me too...
 
Did you see that autoblog got 43+ mpg in a Fusion Hybrid? I am really considering a Milan Hybrid purchase for fall. See what the economy does first...
#2739 of 2863
Re: Hybrid [gregg_vw] by akirby
Dec 09, 2008 (8:42 am)
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Replying to: gregg_vw (Dec 09, 2008 8:17 am)

Did not see that but it's great news. It's nice to see Ford ahead of the technology curve for a change.
#2740 of 2863
Re: Hybrid [akirby] by gregg_vw
Dec 09, 2008 (2:23 pm)
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Replying to: akirby (Dec 09, 2008 8:42 am)

It's too bad Ford doesn't have the resources right now to make an MKZ hybrid, by either adding some hp to the Fusion 4 cylinder setup or hybridizing the 3 liter. The only way Lincoln is really going to come back is by providing vehicles that really stand out from the crowd some way. The MKS and MKZ are decent efforts, but so are most of the competitive models out there. For example, the CTS really stands out for Cadillac (in a way the more conservative STS does not), and/or the BMW 3 series does so much so well that it stays on the top of most recommended lists. The next MKZ (after the 2010 re-do) ought to stand out the way the Euro Fords do when compared to the competition (Fiesta and Ka and Focus and Kuga and Mondeo). Caution gets you competent cars like the Taurus/Sable (and MKZ) that do not sell.
 
On a side note, why is the Impala, one of the top ten sellers now, selling so many times the number of cars as Taurus? The Impala is plain looking, nondescript, though it does offer three engine choices. Some of the difference has to be marketing. Or maybe the Taurus is even way more dowdy than most of us already think!
 
I could see myself in a Milan ( a fancified Ford), but not an MKZ. The MKZ needs more attributes from the MKR concept and much less of the shape of the Fusion. Then it will stand out...and sell.
#2741 of 2863
Re: Hybrid [gregg_vw] by akirby
Dec 09, 2008 (3:39 pm)
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Replying to: gregg_vw (Dec 09, 2008 2:23 pm)

I think a lot of Malibu sales are still fleet. This article says for the 1st quarter of this year Fusion sold 40K retail units and Malibu only 37K. Given the last few months it wouldn't surprise me if Malibu's retail sales were way down and fleet sales back up. Ford appears to have gotten off that wagon and is content to cut back production to meet demand. Finally.....
 
http://www.autoobserver.com/2008/04/chevrolet-malibu-ford-fusion-pontiac-g6-gain- -traction-in-crucial-c-segment.html
#2742 of 2863
Re: Hybrid [akirby] by gregg_vw
Dec 09, 2008 (5:22 pm)
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Replying to: akirby (Dec 09, 2008 3:39 pm)

I was speaking of the Impala which compares to the Taurus. Regardless of how the sales are gotten, the Impala trounces not just the Taurus, but almost every other car out there, save a few Honda and Toyota models.
#2743 of 2863
Re: Hybrid [akirby] by gregg_vw
Dec 09, 2008 (5:31 pm)
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Replying to: akirby (Dec 09, 2008 3:39 pm)

But speaking of Malibu, you may have missed the article's point. The previous Malibu was barely an also-ran in this market. The new Malibu has built momentum very quickly, far faster than the Fusion which had years of a head start. Both are doing well, but "only 37K" is nearly neck and neck with Fusion, even with Chevrolet using less incentives and less fleet sales with this iteration than with the last Malibu. I believe in giving credit where credit is due. I'm historically a Ford man, but the new Malibu, a real looker, has come from way behind and is now a contender in the mid-size field, being compared favorably with Camry and Accord for the first time.
#2744 of 2863
Re: Hybrid [gregg_vw] by akirby
Dec 10, 2008 (6:00 am)
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Replying to: gregg_vw (Dec 09, 2008 5:31 pm)

Sorry, I got Malibu and Impala confused and I was only referring to the total retail sales number compared to the Fusion.
 
I know that the new Malibu is way better and GM is cutting fleet sales and incentives but I still don't think they've gone as far as Ford has nor as quickly. I do agree they're moving in the right direction and the Malibu is a good car - head and shoulders above what they have previously. But I still think they're 2-3 years behind Ford at this point.
#2745 of 2863
Re: Hybrid [gregg_vw] by brucelinc
Dec 10, 2008 (6:54 am)
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Replying to: gregg_vw (Dec 09, 2008 2:23 pm)

On a side note, why is the Impala, one of the top ten sellers now, selling so many times the number of cars as Taurus?
 
That is a real puzzler. If one can get past the dowdiness of the Taurus, they will find it is one heckuva good sedan. I get Impala rentals frequently and can't understand how they sell in such volumes. The Taurus is superior in about every way imaginable.
 
I think it is primarily marketing. The Taurus is not advertised and our local dealers don't even have the usual Sunday ads for the Taurus anymore. When the 2010 eye-watering version arrives, I am betting they have a major campaign for it. Ford's standing is the strongest of the Detroit 3 now so the time is right to take as much advantage of it as possible.

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