Last post on Dec 04, 2013 at 7:12 AM
You are in the Lincoln Zephyr/MKZ
What is this discussion about?
Lincoln Zephyr, Lincoln MKZ, Sedan
#2570 of 3084 Re: 2007 MKZ [gregg_vw]
Jan 24, 2008 (9:06 am)
Couldn't DO much worse in sales than the 2007 "New" Taurus.
The 500 looked as good if not better than the Gillette-fronted Taurus. It is a good car relatively speaking. Ford marketing however as usual just SUCKED EGG on the 500. No one except for the 8 of us on this board has ever heard of the thing.
500/Montego out for FIVE years before a Lincoln version hits the street. Somebody at Ford needs to be goosed for sure.
#2571 of 3084 Re: 2007 MKZ [jeyhoe]
Jan 24, 2008 (9:10 am)
I maintain my position that Ford should have left the Taurus name on the rental car and kept the 500 name on the big one.
Yeah, because it worked so well for the 2007 500. Nobody knew what a Ford Five Hundred was, even with advertising. All the Taurus needs right now is more advertising.
#2572 of 3084 Re: 2007 MKZ [akirby]
Jan 24, 2008 (9:54 am)
Don wanna argue, but -
THere WAS no advertising for the 500 ever. At least I didnt see any. No one knew what it was.
You may be right that all the Taurus needs is ad'ing, but there's been more for the T than the 500 and sales are worse.
And I still say it's a probable problem when people see they can get a 2007 Taurus for $9995 and a 2008 Taurus is like $25,000.
#2573 of 3084 Re: 2007 MKZ [jeyhoe]
Jan 24, 2008 (10:00 am)
I agree about the advertising, but I don't think anyone that looks at a used old Taurus and a new one would have a problem with the pricing.
Mulally has already said the 2010 Taurus is the one they should have built years ago. But that's water under the bridge now.
#2574 of 3084 Re: 2007 MKZ [jeyhoe]
Jan 24, 2008 (10:33 am)
Though the exteriors are "a bit different"?? The Patriot looks like a Jeep and looks like a worthy update of the old boxy Cherokee. The Compass styling on the other hand veered so far off the road it almost made it to Aztec-land. Anyway, my point was even Chrysler, with its big losses, could differentiate two (three) cheap vehicles to the point where they don't even share a windshield or anything else on the outside. No question, the interiors are abysmal.
#2575 of 3084 Re: 2007 MKZ [jeyhoe]
Jan 24, 2008 (10:36 am)
I don't specifically remember much advertising for the 500, but I do recall that shortly after the 500/Montego was introduced Ford sent me an offer to test drive a Montego and receive a $75 gift certificate. I assumed that many Ford owners received the same offer.
We drove my wife's 2001 Duratec Taurus to the dealer and drove 2 Montegos - one FWD 6 speed and one AWD CVT. Both were dogs. Neither were strikingly improved over our old Taurus in ride or NVH, either. We did appreciate the $75, though.
The 2008 Taurus corrected the 500/Montego's problems (except the bland looks) while retaining the benefits of room, great visability, and friendly ergonomics. Instead of throwing huge rebates and dealer cash at the 2008 Taurus, they should have had a marketing/advertising campaign.
I still maintain that there are thousands of owners of 2000-2005 Taurus's who would trade for a new Taurus if given a bit of incentive to do so. Unfortunately, few know that it exists. They are sure hearing plenty about the new Malibu, though.
#2576 of 3084 Re: 2007 MKZ [gregg_vw]
Feb 02, 2008 (4:45 am)
You are right that is why I took it to the closest dealership and not to the dealership we purchased the vehicle from. The dealership service manager had never seen wheel bearings so prematurely worn to point that the damage compromised the spindle and the rotor hub on such a low mileage car. I asked if the lubrication was the right kind and sufficient and he affirmed it was. Hopefully this is an anomaly.
#2577 of 3084 Re: 2007 MKZ [brucelinc]
Feb 02, 2008 (10:07 am)
bruce - Have you read what Ford executives are saying now about the 500/taurus/montego/sable whatever cars? Geez, they've got more bad things to say about them than their worst critics. Unbelieveable. They're like "Well, yeah, we agree this Taurus really sucks. But the next one, man it's gonna be just great." What a way to run a business.
#2578 of 3084 Re: 2007 MKZ [jeyhoe]
Feb 02, 2008 (10:12 am)
They're trying to build trust with the public by being honest. They aren't saying anything the media hasn't been saying for the last 3 years. With Farley on board you can bet this is a calculated move. When Ford debuts the 2010 Taurus in Chicago it will give people the confidence that Ford has realized it's mistakes of the past and are capable of correcting them. Same reason they showed the Flex last year. OTOH they are keeping some things under tight wraps like the 09 Fusion. Don't underestimate the marketing savvy - Farley is one smart guy.
Feb 12, 2008 (5:23 am)
I know the intro for the 09 is about 8 months away, however, about now is when auto manufacturers begin to finalize the next year's product. Any news on the new MKZ? I had some time on Saturday and visited the local Cadillac dealership and I must admit, they really nailed it with the CTS. It's not perfect but, the fit, finish, materials, luxurious interior, sleek exterior and multitude of options made my Zephyr look and feel somewhat tired. I like my Zeph but, I've always said that the best thing it has going for it is bang for the buck. You get a lot for decent price. My gut feeling is that if this same car were priced $3K higher, it would die a quick death so, Ford can't let it sit while others pull away. A minor tweak here and a minor tweak there won't cut it. I've seen various renderings of the 09 and am disappointed. The front end looks nice but the side and rear look identical to the 06. I've not seen the interior but, it has to be a little more upscale and rounded. The boxiness turns off too many buyers. And please, will Ford depart from this one suspension fits all mentality! Cadillac did it right - 3 suspensions are offered on the CTS (supple ride, handling priority and a stiff sport). The std suspension gets the taller more comfortable tires and the sport gets the lower more aggressive tires. This way everyone can get what they want. I looked into getting an 07 MKZ to take advantage of the new engine, however, I did not like the stiffer ride. My Zeph has a more comfortable and pleasing ride. Also, bigger gas tank please!! Since like so many people today, I put a lot of miles on the car for my daily work commute and that small tank is a pain in the butt! The big trunk and keeping the moonroof optional (us people 6'1" and above don't like them) are plusses. Anyway, some news would be appreciated as I will probably buy an 09 something or other.