Last post on Dec 04, 2013 at 7:12 AM
You are in the Lincoln Zephyr/MKZ
What is this discussion about?
Lincoln Zephyr, Lincoln MKZ, Sedan
#3075 of 3084 Re: And one more today.... [akirby]
Nov 16, 2013 (3:47 pm)
I'm sorry to report you did actually say it. You started off speculating that:
"If you consider that 16M vehicles will be sold this year and 100K is a good sales target - that means you only have to convince 6.25 people out of every 1000 buyers. And it probably means you can sell at a premium instead of bargain basement."
Confronted by heyjoe, you responded:
"I just used 100,000 as a round number - I don't think Ford has released its sales target yet. 40,000 wouldn't surprise me - with a shared platform and normal pricing they can make money at that volume. And that means they only need to convince 2 or 3 people per 1000 buyers."
Now, all of us occasionally say things we regret. I certainly have. Let's give the new team two more years to simply start being a real player in this premium category. I've put November, 2015 in my calendar. Let's do another review then. Every premium brand of course gets two more years of development as well.
#3076 of 3084 Re: And one more today.... [gregg_vw]
Nov 16, 2013 (6:38 pm)
Yep - delusional.
#3077 of 3084 Re: And one more today.... [akirby]
Nov 17, 2013 (3:23 pm)
Haha, Allen.you are often grounded in reality more than most of us. But everything is a circle. Go too far in that reality direction, and the next marking on the dial is delusion.
All of us here are speculating. Guessing. The group comes closest to reality when there are all points of views represented. This forum needs your input, because you represent those people who truly believe Lincoln can do it.
I truly enjoy sparring with you. You also occasionally provide inside information that I do not yet have.so, back to our corners.
I agree that the MKZ is relatively salvageable. Some styling tweaks could work wonders. You know I don't normally say this about any vehicle. The Ford 500 was not salvageable with styling tweaks and the market proved that.for the MKZ, some drivetrain improvements, and some interior engineering to carve out a bit more back seat room, like Chevy has done with the Malibu in one year's time, could help a lot.
so why not do like Honda did with the Civic in one year or Chevy is doing with the Malibu in one year? Why wait for a mid cycle refresh for the MKZ?
#3078 of 3084 Re: And one more today.... [gregg_vw]
Nov 17, 2013 (5:26 pm)
I don't think they're waiting for a mid cycle refresh, I think they're waiting for black label and the 2.3L EB to be available which should be this time next year for the 2015 model. Not sure they can make any big styling tweaks without major changes underneath like they did with the MKC.
Nov 18, 2013 (11:59 am)
A few posts have been removed (akirby & gregg: not yours).
Let's keep personal insults out of here. We're not that kind of forum.
#3081 of 3084 Re: personal comments [magician2166]
Nov 22, 2013 (8:29 pm)
It's a civil forum and we'd like to keep it that way.
#3082 of 3084 mkz transfercase
Nov 23, 2013 (10:38 am)
I have a 07 mkz transfercase seal is leaking,new seal and it still leaks.Think it may need to be replaced,just looking for some info .
#3083 of 3084 Re: mkz transfercase [bethann1]
Nov 24, 2013 (10:37 am)
If it's the AWD PTU, the latest seal replacement kit and instructions should solve it permanently. Some dealers don't install it correctly. I don't think you need to replace it yet.
#3084 of 3084 November sales
Dec 04, 2013 (7:12 am)
Lincoln managed to increase sales over November, 2012, but that increase was on a monthly total of less than 6,000 units back then. Thank goodness for the MKZ. Its sales seem to have stabilized at around 2,800 units per month. Not what was hoped for, but nevertheless better than every other model Lincoln markets today by a long shot.
Meanwhile, Cadillac's approach is slowly but surely paying dividends. Three new sedans in the last year, and all are doing fairly well. The new CTS (Car of the Year) is just beginning to build at 2,643 November units. The ATS is taking off at 3,443 units, and the XTS is a surprise to me at 3,417 units. That is beginning to approach the Ford Taurus 4,901 units and the XTS is a significantly more expensive car, even with discounts.
The new Escalade is already getting good press and it won't go on sale until early next year. Lincoln badly needs a thorough Navigator update.
So, the MKZ is a small bright spot. Everything else Lincoln needs a revamp, and of course the MKZ needs some drivetrain tweaks too.
It will be a long road. 2013 will likely be another year of decreased Lincoln brand annual sales. It took Audi the better part of two decades to rebuild to its current status. Given the even more competitive market now, it may take Lincoln at least as long. More and more mainstream brands are introducing premium cars. The new Genesis looks fantastic, and will now offer AWD. Same with the new Kia K900. But competition makes everyone better, and will surely weed out the chaff.