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Mercedes-Benz: Future Models

441 messages, Last post on Sep 15, 2007 at 9:01 PM
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magazine yesterday and there was an S class ad in it. The Forbes ad head line says "You're not buying a car. You're buying a belief". About half the ad goes on about history, past glory, 1886 cars, etc. Not once do they ask the reader for his/her business. Not a single mention of efforts being made to improve quality and reliablity. The ad did not strike the right note for me. If anyone else sees it I would be interested in their take.
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Replying to: scott1256 (Mar 14, 2006 6:54 am) |
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Replying to: scott1256 (Mar 14, 2006 6:54 am) No one but GM is silly enough to put an add out saying that their quality has lapsed or needs improving. I would never expect that from Mercedes or any other luxury marque. M |
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suggest mentioning past problems in advertising, Merc1. My point is that this ad does nothing to win back people who might be a bit skeptical about MB after the rumors (some based on facts, I admit) that have been circulated over the past 5-7 years. The ad doesn't stress the quality and reliability of the new S class. It does not point out to the consumer all the reasons why they should spend money at the MB dealer rather than at Lexus or BMW. The way the S is selling now it may be a moot point. I want to see MB get serious about taking the market back.
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Replying to: scott1256 (Mar 15, 2006 10:46 am) Well that would kinda be the same thing. They simply can't mention or let on about any recent quality problems, it would be marketing/image suicide. I want to see MB get serious about taking the market back. With all the new product introduced in 2005 and whats coming this year I think they are. So far just from reading various mesg boards the newer Benzes like the M/R/CLS and even the facelifted C-Class *seem* to be a lot less problematic than previous cars. It will be a slow painful process as far as the perception about MB quality to those who know about it and a even harder task to convince those that were burned before. M |
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Replying to: merc1 (Mar 06, 2006 12:53 pm) thanks
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Replying to: merc1 (Feb 15, 2006 2:29 am)
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Where can I find out what the monthly sales figures are for the R Class? Is there a site that post that stuff?
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Replying to: ecorra (Mar 17, 2006 11:22 am) M |
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Replying to: akin (Mar 17, 2006 3:27 pm) 2005: Sept - 386 (went on sale mid-month) Oct - 930 Nov - 1213 Dec - 2430 2006: Jan - 686 Feb - 2469 There are many sources to get this info. eMercedesBenz Automotive News M |
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