Last post on Nov 04, 2013 at 9:51 AM
You are in the Honda Ridgeline
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Honda Ridgeline, Truck, SUV
#1793 of 2746 Re: qbrozen [qbrozen]
Nov 02, 2005 (8:29 pm)
dont know if this has been posted here before...
Honda Slashes Ridgeline Production
TOKYO -- With Ridgeline sales starting out slower than expected, Honda Motor Co. is cutting production of the new pickup.
Honda is taking 3,000 units out of its January-March production plan. The full-year target was 50,000.
Honda CFO Satoshi Aoki revealed the plans to cut production during a press conference announcing Honda's earnings for the quarter ended Sept. 30.
The Ridgeline, Honda's first foray into the pickup segment, is built exclusively in Alliston, Ontario. The vehicle went on sale in March. Sales through September in the United States totaled 25,787.
Honda built 17,402 Ridgelines in the third quarter.
In an interview with Automotive News at the Tokyo Motor Show this month, Honda CEO Takeo Fukui blamed the soft sales on high U.S. incentives on light trucks.
He said Honda would not join the incentive wars to jump-start Ridgeline sales.
"We won't introduce any incentives," Fukui said. "We'll adjust our production."
Honda executives said they hope to lower overall incentive spending in the United States. But they conceded that Honda's spending has grown more rapidly than expected.
Hideki Okada, general manager of Honda's accounting division, said at the press conference that the carmaker hopes to trim U.S. incentive spending by about one-third in the October 2005-March 2006 fiscal second half compared with the previous six months.
But Honda also raised its forecast for incentive spending for the full fiscal year ending March 31. It now expects to spend between $990 million and $1 billion on incentives this fiscal year.
Last spring, Honda had projected incentive spending of $690 million. It then raised that forecast to $890 million in July.
#1794 of 2746 Re: check out... [explorerx4]
Nov 03, 2005 (4:46 am)
Yes, we have all read the review. I have yet to read an actually owner having that problem. I respect Edmunds but many other testers and reviews did not have the same problem. Can you say the Ridgeline is riddled with defects? What company produces with zero defects? Explain why the big 3 market share is dropping and GM is on the verge of bankruptcy. Besides their pension problems its sales. I guess no one read JD Powers.
#1795 of 2746 Ridgeline Sales
Nov 03, 2005 (7:12 am)
"Honda Slashes Ridgeline Production"
Kinda funny when you look at the big picture. Honda cuts production by 6% and the news calls it "slashing". Meanwhile the domestics are fighting for the ability to cut production. They can't do it!
The real news in the article is that Honda has been forced to increase their incentives spending. The "Employee Discount" program saved Detroit's backside all summer long and the promotion forced everybody else to take a hit. Of course, now the party is over and Detroit finds itself with one serious hangover. I read somewhere that Explorer sales were down almost 60%. That's ten times the percentage Honda is cutting from the Ridgeline.
#1796 of 2746 Re: Ridgeline Sales [varmint]
Nov 03, 2005 (7:40 am)
I thought that was funny too. 6% = "slashing." yeah, right...
#1797 of 2746 Re: Ridgeline Sales [rsholland]
Nov 03, 2005 (8:39 am)
6% of a paltry 25k sold YTD is slashing.....................
Nov 03, 2005 (8:42 am)
Being down 25% on your October sales is "slashing".
#1799 of 2746 Re: Ridgeline Sales [geo9]
Nov 03, 2005 (9:39 am)
It's 30.7k sold though 10/05. For the Ridgeline it was its biggest month for sales. Honda targeted 50k annually , maybe they'll get there.
Nov 03, 2005 (11:07 am)
like i said before, if you compare these sales to other cars from niche manufacturers like Mazda and Subaru, the Ridgeline sales are pretty good. Compared to typical Honda sales, yes, its much lower than other cars they produce. But compared to all cars from all manufacturers, its still not a bad seller at all. And, make no mistake about it, the Ridge is a niche vehicle, which isn't exactly Honda's normal MO. By the way, how many S2000s do they sell a year? I don't hear anyone complaining about that being a flop.
Nov 03, 2005 (11:18 am)
did a search and found that Honda sold less than 8K S2000s in 2003 and 2004. Extrapolating from that, they MAY have sold about as many s2000s since it was released as they have Ridgelines in just this year alone.
They also only sold 30K TSXs in 2004. Guess that's a flop, too, huh? Also, less than 60K MDXs, only a tick over 20K RSXs, and less than 60K Elements. Gee, ya know, looking at these, seems to me the Ridge is doing GREAT!
#1802 of 2746 Re: Ridgeline Sales [rsholland]
Nov 03, 2005 (11:41 am)
Well, there are spins on both sides of a story, always have and always will. Wasn't it you, Bob (if it's not you, I apologize for my bad memory), back in summer, posted that Honda had increased RL production from 50k a year to 80k? From 80k down to 47k is not 6%, I would call it "slashing".