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Sedans Ford Five Hundred/Mercury Montego Ford Five Hundred/Mercury Montego
3617 messages, Last post on Sep 21, 2008 at 8:07 AM
You are in the Ford Five Hundred/Mercury Montego Forum. Your Hosts are pat & karens
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Replying to: chuck1959 (Feb 07, 2007 12:16 pm) |
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I am upset. What will the depreciation on the Montego be? This really sucks for some people. I do hope that customers forgive ford for playing musical chairs with its names. oh man 
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Replying to: exalteddragon1 (Feb 07, 2007 1:17 pm)
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Replying to: gregg_vw (Feb 07, 2007 2:05 pm)
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If you think that Ford changed the name of the current 500/Montego expecting big sales increases you are smoking something. This is all about the NEXT redesign, and positioning Ford for the future. My bet is that the next "Taurus/Sable" will be smaller than the current 500/Montego, which is HUGE!! It will be more in-line size-wise with the old Taurus, which was already bigger than the CamCords. In turn, the Fusion will move down a step, and will be made based on the European Mondeo platform (stretched and revised, much as the current Fusion is on the stretched Mazda 6 platform), but still built in Mexico and still called the Fusion. I for one loved my Contour and hated the fact that Ford abandoned the segment and the Mondeo platform. There was a market for a car between the entry-level Focus and the Taurus. That car was the contour, and now the car is the Fusion...see where i'm going? To compete against the Camcords, you might need two sedans -- a smaller, more fuel-efficient 4 cyl model (Fusion) and a larger, more powerful model (6 cyl Taurus). This will give Ford their performance-based midsize sedan to compete on the sport side of the equation, while they also will have a more camry-like staid sedan in the Taurus, though the exterior will likely get a major refresh to make it sexier ala the new Malibu or the last Altima. I also believe Ford will stop selling the Taurus/Fusion to rental fleets altogether, as this will help their resale value. Ford will also go to a bumper-to-bumper 5 year 100,000 mile warranty. These "bold moves" will help the company regain the trust of the american buyer. If these moves fail (which I don't think they will), say hello to Ford, a wholly owned subsidiary of Toyota.
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Replying to: charts2 (Feb 07, 2007 2:34 pm) It looks like they fixed everything except greatly improving the looks and making it sexy-looking. The new grill is not enough to make the car stylish, but at least bland styling is better than wild styling that goes wrong. They are replacing the weak engine with one that at least has competive power. It will finally have stability control, AUX input, nav system, Bluetooth and so on that it had been lacking compared to the competition. I am sure sales are going to improve somewhat since this is "better" than it was, but it just won't sell anywhere near to levels of Camry and Accord.
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| New Sable looks better on photo than new Taurus. Now Taurus/Sable compete more with Avalon and 300 than with Camry. But take into account that Camry was not a competition to original Taurus - Taurus was competing with Accord. Camry was non-descript compact car. Then it became larger car in 1992 and after that competition started and finally it unseated Taurus as a best-selling car in USA. | |
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Replying to: xfilerguy (Feb 07, 2007 3:08 pm) The Taurus and Sable will sell better than the 500/Montego, mot because they are different, or gobs better, but because people know the names, and millions of people either owned those names or rode in them or rented them. Not true with 500/Montego. Since Ford cannot revise those two cars as fast as the market demands, at least more folks will be exposed to what decent rides they are as they stand. It is a brilliant move in a rough time, and the cheapest thing they could do to increase sales. The dumbest thing they did was to change the names in the first place. |
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Replying to: jaxs1 (Feb 07, 2007 3:17 pm) And I see alot of other fellow "Industrial Salespeople" tooling around in the 500's as well. I don't know how resale is affected going in to "fleets" as opposed to "rental units". I don't know how significant the private fleet numbers are.
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You can see it at Mercury's website http://www.mercuryvehicles.com/sable08/?intcmp=B_08SableInts_MVHomepage_08SableI- nterstitial_20070207# To say truth I like Montego name better. Sable does not sound right for the car even though I own one and does not have the same equity as Taurus. But whatever - new Sable looks less massive than Montego. But certainly it is move upward for Sable. |
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